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24+1+42+33+O 
Companies feel social media rewards outweigh risks 
38+4+5+12+14+27+O 
How companies are using social media... 
20+18+11+19+32+O 
13% 
71% 
13% 
4% 
Very concerned 
Concerned, but believe the risks can be mitigated or avoided 
Does not believe there are any appreciable risks 
Other 
0% 20% 60% 40% 80% 
Many are concerned about potential risks, 
but believe they can be mitigated 
27% 
24% 
33% 
16% 
No, and there is currently no plan to develop one 
No, but one is being developed 
No, but we have other related policies, such as 
acceptable use, “bring your own device”, etc. 
Yes 
0% 5% 10% 15% 20% 25% 30% 35% 
Brand awareness 
38% 
Recruiting 
27% 
Identify participants/ 
Customer profiling & identification 
14% 
Customer care 
12% 
Fulfillment 
5% 
Crowd sourcing 
4% 
LinkedIn 
32% 
Facebook 
20% 
Twitter 
18% 
YouTube 
11% 
Other 
19% 
Over the next 12 months, 
usage will increase 
Increase 
slightly 
42% 
Remain fairly 
constant 
32% 
Increase 
significantly 
24% 
Decrease 
slightly 
1% 
Most do not 
even perform 
a social media 
risk assessment 
But 67% lack policies 
23+18+59+O 
No risk assessment 
59% 
Yes 
18% 
I do not know/ 
Unsure 
23% 
0% 10% 20% 30% 40% 50% 60% 
13% 
55% 
30% 
1% 
2% 
Will be critical for all corporate efforts going forward 
Will be an important component going forward 
May have some value but will most likely only have 
peripheral value 
It’s a complete waste of time 
Fine for personal use, but little to no value 
in the corporate world 
Most executives believe there’s value 
and the platforms they use 
Source: Social media risks and rewards, a joint study by Grant Thornton LLP and Financial Executives Research Foundation 
Survey data has been rounded to whole numbers; as a result, some of the totals may not equal 100%. 
“The increase 
in social media use 
without strong governance 
or policy underscores 
the need for a risk 
assessment.” 
- Jan Hertzberg 
Managing Director, 
Advisory Services

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Social media risks and rewards

  • 1. 24+1+42+33+O Companies feel social media rewards outweigh risks 38+4+5+12+14+27+O How companies are using social media... 20+18+11+19+32+O 13% 71% 13% 4% Very concerned Concerned, but believe the risks can be mitigated or avoided Does not believe there are any appreciable risks Other 0% 20% 60% 40% 80% Many are concerned about potential risks, but believe they can be mitigated 27% 24% 33% 16% No, and there is currently no plan to develop one No, but one is being developed No, but we have other related policies, such as acceptable use, “bring your own device”, etc. Yes 0% 5% 10% 15% 20% 25% 30% 35% Brand awareness 38% Recruiting 27% Identify participants/ Customer profiling & identification 14% Customer care 12% Fulfillment 5% Crowd sourcing 4% LinkedIn 32% Facebook 20% Twitter 18% YouTube 11% Other 19% Over the next 12 months, usage will increase Increase slightly 42% Remain fairly constant 32% Increase significantly 24% Decrease slightly 1% Most do not even perform a social media risk assessment But 67% lack policies 23+18+59+O No risk assessment 59% Yes 18% I do not know/ Unsure 23% 0% 10% 20% 30% 40% 50% 60% 13% 55% 30% 1% 2% Will be critical for all corporate efforts going forward Will be an important component going forward May have some value but will most likely only have peripheral value It’s a complete waste of time Fine for personal use, but little to no value in the corporate world Most executives believe there’s value and the platforms they use Source: Social media risks and rewards, a joint study by Grant Thornton LLP and Financial Executives Research Foundation Survey data has been rounded to whole numbers; as a result, some of the totals may not equal 100%. “The increase in social media use without strong governance or policy underscores the need for a risk assessment.” - Jan Hertzberg Managing Director, Advisory Services