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Social Media & Volunteer Engagement

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Grants Collection: Enoch Pratt Free Library / State Library Resource Center
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Crafting an Effective Recruitment MessageUsing Social Media
Introductions
Goals ,[object Object]
Provide ways that organization can harness power of social media,[object Object]
1.0 vs 2.0
Have you used Web 2.0?
Social Media Goals: Build relationship with users, donors, volunteers Engage in Conversation Share Information about organization & cause Learn Mobilization Action Just-in Time environment
Challenges
People are talking about you. Do you know what they are saying & Are you conversing with them?
Websites
Challenges
Tips Have fun!! Experiment It’s ok to fail – learn from it Show your personality Don’t set up an account, do nothing and expect it to be a success
Links: http://www.slideshare.net/GrantsCollection/ http://delicious.com/epflslrc_grc/SocialMedia_Volunteer or http://bit.ly/aDflHd
Andrea Snyder Enoch Pratt Free Library / State Library Resource Center (410)396-5320 grc@prattlibrary.org Tw: grants_pratt

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Social Media & Volunteer Engagement

Notas del editor

  1. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  2. Show video -socialnomics
  3. Share how org is using social media currently
  4. NOT STATIC!!
  5. Brainstorm…..Having to give up control of the conversationsComfort level with technologyOrganization vs personal identityTime & resources neededFlexibility Feeling like you’re always playing catchupROISelling it to boss upper managementUnderstanding technology & terminolgoyLearning curve
  6. http://www.atlascorps.org/homepage.htmlhttp://www.focushope.edu/www.bcf.orgPurpose?Donor friendlyMedia friendlyVolunteer friendlyWhite spaceDonate now button?Stories, videos, photosLink to all social media venueswww.bcf.org --- can easily share infohttp://www.focushope.edu/
  7. Events, causes, recruitmentPush people back to websiteFan page rather than group info shows up in feedhttp://www.facebook.com/pages/BARCS-Animal-Shelter/72260644868?ref=ts
  8. http://www.flickr.com/photos/enochprattlibrary/http://dariusgoeswest.org/Goslabichallenge/freedvd/Upload photos of volunteers & eventsCan easily be sharedYou tube: Flip cam is easy way to recordCan also use regular cameraGet youtube nonprofit channelEmbed videos on websiteCan easily be shared
  9. Volunteers, clients & staff blog about events to generate buzz –Embed photos & videos from eventsLink blog to website and vise versahttp://www.kiva.org/bloghttp://www.aspca.org/blog/
  10. Brainstorm…..Having to give up control of the conversationsComfort level with technologyOrganization vs personal identityTime & resources neededFlexibility Feeling like you’re always playing catchupROISelling it to boss upper managementUnderstanding technology & terminolgoyLearning curve