The Greater Halifax Partnership has partnered with MarketQuest-Omnifacts and Metro Halifax to produce CityThink 2011, a glimpse of how Haligonians feel about the economy, technology, municipal politics, and a range of other key topics. MarketQuest-Omnifacts sampled 600 HRM residents between April 13 to 23. Results and stories were published in Metro Halifax from May 9 - 13.

2. What It’s All About
• A snapshot of key attitudes
• Sample of 600 from HRM
• Data collected from April 13th to the 23rd,
2011
• Third year – Previously done in 2007 & 2010

3. Crime

4. Downtown Halifax
% who consider it “mostly” or “very” safe
Mostly Safe Very Safe
71% 71%
6% 5%
50%
4%
65% 66%
46%
2007 2010 2011

5. Crime Indicators
% indicating “Yes” to each
2007 2010 2011
76% 70% 72%
53% 47%
43%
17% 14% 14%
Personally been a victim Know someone who has Areas of HRM you avoid
of a serious crime been a victim of a for safety reasons
serious crime

6. Development

7. Development in HRM
% indicating “Good for HRM”
2010 2011
67% 64% 69% 65% 70% 66%
Economic Growth - Past Residential Growth - Commercial
10 Years Past 10 Years Development - Past 10
Years

8. Projects
% rating “agree” or “completely agree”
60% 61%
42%
Larger Upgraded Outdoor Sports Redevelop YMCA
Convention Centre Stadium

9. Municipal
Politics

10. Municipal Satisfaction
% rating “7 or higher”
2007 2010 2011
Mayor 57% 45% 42%
Council 39% 28% 28%

11. Economy

12. The Economy
Performance and Expectations
% rating “good to excellent”
55% 53% 2010 2011
32%
20%
Economic Performance Economic Confidence

13. Confidence
% agreeing
65% 71%
56%
45%
Hesitant to Comfortable Confident save Worried about
spend money major purchase for future effect of
economy on me

14. Purchases
% rating “likely” or “very likely” in the next 12
months
64%
45%
21% 19%
11% 8%
Family Increase More Purchase Downsize Buy New
Vacation Savings / Education Vehicle Home Home
Investments

15. Quality
of
Life

16. Quality of Life
91%
74%
Personal Quality of Life Living in HRM
% Rating 8+ out of 10 % Satisfied and Very Satisfied

17. Rating HRM
% rating 8 or higher
45% 44%
35% 34%
27% 22%
13%
Higher Quality Leisure Quality of Career Quality of Affordable Government
Heath Care Activities Public Matches Infrastructure Living Leadership
Education Skills