"Branding: An awful lot of nonsense gets talked about it and companies spend big bucks on stuff that really doesn't matter," says branding expert and TreeHugger contributor, Sami Grover.
Sami's here to show you that branding is not rocket science. It is a practical discipline that offers businesses and organizations the tools to communicate authentically, strategically and effectively with the audiences they want to reach.
Sami Grover of The Change Creation will provide you with the basic building blocks of an effective brand, and show how to put it all together into a coherent, engaging brand system.
By leveraging every point of contact with your audience, and crafting every message so it builds your identity as the messenger, effective branding means you spend less effort, less money, and fewer resources on marketing and outreach. Spend more time doing what you should be doing - running your business and changing the world.
Sami Grover is an environmental activist and co-creative director at The Change Creation, a creative team offering brand strategy and design for businesses and non-profits who make the world, better, fairer and less predictably corporate. Clients include Larry’s Beans, Canaan Fair Trade and Self-Help.
He is also a regular contributor to TreeHugger, where he writes on a broad range of topics including permaculture, sustainable food systems, the collaborative economy and clean energy, and TLC's Parentables where he muses on parenthood in an uncertain world.
Originally from England, he once vowed never to fly again - then he fell in love with someone on the other side of the Atlantic. He believes that adaptability is a prerequisite for sustainability.
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Strategic Branding and Communication
1.
2. The Green Business Network
Our mission is to work with
businesses everywhere to
grow a green economy that’s
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planet.
We are a vibrant community
of over 3,000 businesses
committed to creating
a better world.
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Seal Of Approval
Backed by Almost 30 Years of Experience and
Reputation
National Green Pages
Sold at Newsstands & Distributed to Green America
Members
Green Festivals
10 Years and 1 Million Attendees
Green Business Seminars
Experts on Green Business
4. The NEW
GreenPages.org
GreenPages.org has a brand
new look and many exciting
new features – all designed to
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NEW Showcase Listings let you
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5. New Apps
for iPhone and Android
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On the go.
The National
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Now available for
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FREE download for
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7. Have Questions?
Desireé Reese-Wolford
Deputy Director, Green Business Network
202-872-5330
dreese@greenamerica.org
www.GreenBusinessNetwork.org
www.facebook.com/greenbusinessnetwork
www.twitter.com/greenbiznetwork
