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   生态
小范围社区化的可持续发展
Sustainable community?
               food?
                live?
               work?

  +
生态
a healthy lifestyle
                +
      “knowledge is power”

  +
生态
China poison ...

  •   Melamine in Milk 三聚氰
                                    •   GM food
  •   Soy-sauce made out of hairs
                                    •   Massive use of pesticides
  •   Toxic rice
                                    •   Just google ‘China poison...’ and
  •   Sudan Red G                       you can see for yourself

  •   ...
  +
生态
organic product



      $$$$$$$
  +
生态
truth about labels
                                       Real          Fake



                                              Misc ...
      2011 - 9337 organic
      product certified, 2M
      hectare of organic farms
                                 50%


                                              迷          50%




  +
生态
stop, think, what can we do?


  +
生态
What it is
      Where it comes from
        How it’s grew
         Who grew it
        Why the cost


  +
生态
Back to Community

      农好农夫市集

      Feb - Mar : @ the market

      Apr - June : help out at the
      market and hosted the forum

  +
生态
farm day


  +
生态
Volunteers
                                                                visit
  Orientation !
  (indoor training)


                                                          oroit.cn/events
             Knowledge Training!
             (fieldtrip)                                    for more detail

                          On-duty Training


  +
生态
Beyond barcode
  allows people to reach the story behind sustainable
                       product




      available on App Store and Google play store
  +
生态
who to buy from
             consumption index between 1 to 10




      the number indicates farmer’s level of sustainability
  +
生态
August
                 Chinese Version
              10 producers/suppliers




      20+ domestic and international products
  +
生态
pursue of a sustainable community

  •   Bring consumer & farmers together at events like Nonghao forum

  •   Invite volunteers to visit the farm, help out the farmers and bring back
      their stories

  •   Host their stories online to help spread the good stories


  +
生态
eventually

  •   Cost effectiveness can be achieved by technology.

  •   Direct communication between suppliers and consumers to achieve
      market transparency

  •   Link resources to achieve economic of scale

  •   Community support agriculture

  +
生态
Technology with humanity




http://ecoscan.mobi                              Presentation for Green Drinks Shanghai
http://oroit.cn                                                          12th July 2012
Fan Zhang: fzhan@oroit.com                                    www.greendrinkschina.org

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Technology with Humanity

  • 1. + 生态 小范围社区化的可持续发展
  • 2. Sustainable community? food? live? work? + 生态
  • 3. a healthy lifestyle + “knowledge is power” + 生态
  • 4. China poison ... • Melamine in Milk 三聚氰 • GM food • Soy-sauce made out of hairs • Massive use of pesticides • Toxic rice • Just google ‘China poison...’ and • Sudan Red G you can see for yourself • ... + 生态
  • 5. organic product $$$$$$$ + 生态
  • 6. truth about labels Real Fake Misc ... 2011 - 9337 organic product certified, 2M hectare of organic farms 50% 迷 50% + 生态
  • 7. stop, think, what can we do? + 生态
  • 8. What it is Where it comes from How it’s grew Who grew it Why the cost + 生态
  • 9. Back to Community 农好农夫市集 Feb - Mar : @ the market Apr - June : help out at the market and hosted the forum + 生态
  • 10. farm day + 生态
  • 11. Volunteers visit Orientation ! (indoor training) oroit.cn/events Knowledge Training! (fieldtrip) for more detail On-duty Training + 生态
  • 12. Beyond barcode allows people to reach the story behind sustainable product available on App Store and Google play store + 生态
  • 13. who to buy from consumption index between 1 to 10 the number indicates farmer’s level of sustainability + 生态
  • 14. August Chinese Version 10 producers/suppliers 20+ domestic and international products + 生态
  • 15. pursue of a sustainable community • Bring consumer & farmers together at events like Nonghao forum • Invite volunteers to visit the farm, help out the farmers and bring back their stories • Host their stories online to help spread the good stories + 生态
  • 16. eventually • Cost effectiveness can be achieved by technology. • Direct communication between suppliers and consumers to achieve market transparency • Link resources to achieve economic of scale • Community support agriculture + 生态
  • 17. Technology with humanity http://ecoscan.mobi Presentation for Green Drinks Shanghai http://oroit.cn 12th July 2012 Fan Zhang: fzhan@oroit.com www.greendrinkschina.org