Greenstart Partner Rachel Barge's presentation from the 2012 National Business Incubator Association conference. Part 1 is an overview of the Greenstart Accelerator program in SF. Part 2 outlines ways for Accelerators and Incubators to work together. Get in touch with Rachel or Greenstart at www.greenstart.com

1. PART 1
GREENSTART
Who are we?

2. PART 2
ACCELERATORS +
INCUBATORS
How to work together?

3. FIRST...

4. GREENSTART IS AN
ACCELERATOR
FOR DIGITAL
CLEANTECH
STARTUPS

5. Greenstart ©2012
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6. WHAT WE OFFER
STARTUPS
MONEY
‣ $15,000 for 5% Common Stock
‣ + $100,000 convertible note
MENTORS + NETWORK
‣ Coaching from matched mentors + experts
‣ Powerful network in Bay Area
DESIGN
‣ UIUX - product design, interaction design, etc
‣ Identity - brand, collateral, etc
MO MONEY
‣ Intros + Demo Day pitch opportunity to 200+ investors
Greenstart ©2012
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7. PROFESSIONAL
BRAND
DESIGN
Greenstart ©2012
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8. USER
EXPERIENCE
DESIGN
Greenstart ©2012
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9. DEMO DAY
Greenstart ©2012
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10. PITCH TO
200+
INVESTORS
Greenstart ©2012
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11. OUR STATS
3 MONTH PROGRAM
‣ 2xyear, Spring and Fall
‣ Based in SF; Startups USA
4% ACCEPTED
‣ 160 applied to most recent cycle: 7 spots available
2 PROGRAMS COMPLETED
‣ Almost 1 year old!
‣ Next Program: Aug 12
6 GREENSTART TEAM
‣ Plus 50 Mentors
‣ --> 10 Matched Mentors provide 50% of coaching
Greenstart ©2012
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12. OUR MENTORS
Michael
Marks
Jim
Matheson
Yves
Behar
Lisa
Gansky
David
Hornik
James
Joaquin
Brook
Porter
Bill
McDonough
David
Perry
Eric
Ries
+ 40
MORE
John
Maeda
Marc
Tarpenning
Greenstart ©2012

13. TIMELINE
SPRING
2011
GREENSTART
LAUNCHED
4
5
7*
Less
than
4%
of
startups
are
accepted.
*
Projected
Greenstart ©2012

14. FALL 2011 STARTUPS
IP
for
fuel
companies
to
produce
greener,
cleaner
fuels
Wifi-­‐enabled
smart
plug
to
control
energy
use
Low-­‐cost
smart
glass
with
up
to
40%
in
energy
savings
Consumer
web
app
to
save
money
on
energy
use
Greenstart ©2012

15. SPRING 2012 STARTUPS
Commuter
shuYles
as
an
Zipcar
for
electric
scooters
iPad
apps
for
capturing
employee
perk
building
data
DR
2.0
energy
pla[orm
that
Energy
OS
to
make
baYeries
pays
for
flexibility
usable
on
the
grid
Greenstart ©2012

16. GROWTH
Our
goal
is
to
accelerate
200+
startups
in
our
first
10
years.
Greenstart ©2012

17. DIGITAL CLEANTECH?
Examples of Cleantech + IT!
!
Smart Grid - Silver Spring"
Building Efficiency - Honest Buildings"
Collaborative Consumption - AirBNB"
Utility Services - oPower"
Consumer Services - Nest"
New Financing Models - Solar Mosaic"
Energy Networking - Sony Energy Computer"
Greenstart ©2012

18. SECOND...

19. PART 2
ACCELERATORS +
INCUBATORS
How to work together?

20. DIFFERENCES = OPPORTUNITY
INCUBATOR
ACCELERATOR
Average 3 years
Average 3 months
~ No Equity
~ Equity
~ No Seed $$
Seed Investment
~ Non Profit
~ For Profit
Mature Model
New Model
~ = Usually
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21. COULD WE BE ON THE SAME TEAM?
INCUBATOR ACCELERATOR
GOALS
GOALS
#1 Goal = Startups Succeed
Startups Get Smarter
Build Network to Supports Startups
We Recruit Great Startups
We Stay in Business
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22. HOW TO WORK TOGETHER
Refer Startups (aka clients)
‣ Both orgs value referrals
‣ Accelerators get hundreds of apps/year, great referral source
‣ Incubators may have a small # of startups that are a fit for
accelerator - but every referral counts
Joint Marketing
‣ Events - panels, happy hours, joint recruiting, conferences
‣ Digital Media - email, twitter, facebook, videos
Share Community
‣ Mentors, Investors, Experts, etc
Share Methodology
‣ Both orgs have learning opp. with each others method
Greenstart ©2012
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23. WHY?
1. GET NEW CLIENTS!
2. Help current clients get funded
‣ Startups funded = success for incubator AND accelerator
3. Increase investor network
‣ Accelerators might know investors you haven t met yet
‣ Investors value deal-flow, will appreciate introduction
4. Expand methodology of working with clients
‣ Incorporate aspects of lean startup / accelerator model
‣ Eric Reis, Steve Blank, etc
5. Grow brand & influence
‣ Jointmarketing gets you in front of a new audience
‣ Accelerators can help attract new startups to Incubator
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24. MYTH & TRUTH
MYTH: Accelerators are going to
steal my clients!
‣ TRUTH:
‣ Most startups aren t a fit for
Accelerator / won t get in
‣ Startups can sometimes do both
at once
‣ If not, Accelerator is only 3
months, startup will return
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25. MYTH & TRUTH
MYTH: Accelerators are stealing
my brand/mindshare!
‣ TRUTH:
‣ Accelerators are re-invigorating
interest in biz incubation
‣ Growing awareness of differences
between accelerator vs. incubator
--> opportunity to shape the
debate
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26. MYTH & TRUTH
MYTH: Accelerators are just a fad!
‣ TRUTH:
‣ Who knows!? Only time will tell.
‣ If yes, Incubators will last - you ve
been around 30+ years
‣ If no, entrepreneurship ecosystem
is expanded
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27. MYTH & TRUTH
MYTH: To be hip, I should call myself
an Accelerator
‣ TRUTH:
‣ Will
confuse your audience - they
expect Accelerator means for-
profit, equity investment, short
timeframe, etc
‣ MY ADVICE: Be yourself. Partner with
Accelerators and keep doing what
you ve been doing: helping startups
thrive in local community / specific
sector
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28. WHAT IF...
An Accelerator REFERRED clients to you
An Accelerator GREW your investor network
An Accelerator ATTRACTED media & brand impact
An Accelerator INSPIRED new workshops/bootcamps
An Accelerator FUNDED some of your clients
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29. IT S ALL POSSIBLE
Let’s COLLABORATE...
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30. THANK YOU
Greenstart ©2012