2. BioConference Live is the worlds largest series of
Online-Only conferences focused on the Life
Science & Clinical Diagnostics community.
Live streaming video presentations, from industry
experts - with the opportunity for attendees to be
interactive and text questions in real-time.
Industry-specific Track Sessions, Panel Sessions,
and Keynote Sessions in the form of a live production
studio with a moderator, or webcam.
A virtual exhibit floor and virtual booths featuring
several leading technology product and service
providers.
Livechat among attendees and exhibitors, including
a Networking Lounge for peer to peer engagement.
2
3. Why a Virtual Event?
With
the proliferation of broadband and
connected devices, fragmenting media and
marketing outlets, virtual events provide a
number of advantages:
Greater access to content
Real-time networking
Interactivity
Global reach, diversity of audience
More efficient use of time and resources for
attendees and sponsors
No travel or out of office costs
3
4. Keith Bisogno,
VP Brand Marketing,
Thermo Fisher Scientific
“We’re developing more and stronger
connections in the scientific community online
every day. LabRoots and BioConference Live
offer an avenue to deliver rich content as well
as interact with the many people who engage
virtual events and social media.”
4
5. Continuing Education
An administrative system established to stimulate
and serve as the quality assurance mechanism for
continuing education offered to laboratory
scientists.
ACCENT® Accreditation high quality continuing
education programs for clinical laboratory
professionals.
P.A.C.E.® is of benefit to the laboratory
professionals who participate in the programs
they provide.
Partners and providers for Continuing Education
include:
5
6. Audience Development
Interactive marketing programs on related media
properties:
Online advertising
Google Adwords
Print Advertising
Newsletter Sponsorships
Email Campaigns
Targeted Direct Mail
Telemarketing Campaigns
Leverage Social Media
Channel Partnerships
PR campaign focused media outlets
6
7. Event Schedule
Event Date
Life Sciences Oct. 26-27, 2011
Laboratory Animal Sciences February 15-16, 2012
Clinical Diagnostics May 23-24, 2012
Life Sciences Sept. 12-13, 2012
7
8. Kevin Hrusovsky,
CEO, Caliper Life Sciences
“I was very impressed with the reach and
response of our presentation. BioConference
Live is a high efficiency way for the life
sciences industry to collaborate.”
8
9. Who Will Attend BioConference?
Life Sciences Events Clinical Diagnostics Events
Research Scientists Physicians
Post Docs Clinical Laboratorians
Lab Managers Medical Experts
Lab Technicians Healthcare Professionals
Lab Directors Key Opinion Leaders
Principal Investigators Healthcare Practitioners
Key Opinion Leaders Surgeons
9
10. Value Proposition
Users LIVE and ENGAGED
Average visitor spends 90-120 minutes in the
environment
Brand communication via live video, rich media and a
3D interactive experience
Access to hard to reach audience
Unique, valuable lead generation model
Registration Data (contact, highest degree, primary
specialty, primary affiliation)
Behavioral Data (booth activity, sessions viewed, docs
downloaded, links accessed, etc.)
10
12. G. Steven Burrill
CEO, Burrill & Company
“Bioconference Live is an ideal opportunity to
connect with an international community of life
science and clinical diagnostic experts. I expect
BioConference Live will raise the bar for
tradeshows everywhere because it provides a
globally accessible virtual environment.”
12
23. Chris Henry, Marketing
Manager, Randox
“Bioconference Live is an effective forum that
provides alternative means for the life science &
clinical diagnostic community to learn about
new technologies and services.”
23
24. Private Events
Private Events “Webinar on Steroids”
Customize Lobby
• Company Logo & Branding
• Banners – your creative
• Promotional Video
Customize Exhibit Hall
• Only your booth(s)
• Banners
• Promotional Videos
Live Streaming Video
• Presentations
• Workshops
• Guest Speakers
• Web Cam or Studio w/ Moderator
24
29. Thank you
LabRoots, Inc.
Producer of BioConference Live
18340 Yorba Linda Blvd.
Suite 107 PMB 427
Yorba Linda, CA 92886
714-463-4673
Greg.Cruikshank@LabRoots.com
Greg.Cruikshank@BioConferenceLive.com
29