The document discusses the concept of paradox in business planning. It provides definitions of paradox from sources like Bart Simpson and the Oxford English Dictionary. Paradox is defined as a seemingly absurd or self-contradictory statement that may actually be well-founded or true. The document suggests that paradoxes are more common during turbulent times, and that in business planning, one must accept, cope with, and make sense of paradoxes rather than trying to eliminate them.