Resume

1. Gregory S. Hoye
17823 Monroe St. Omaha, NE 68135  402.670.2122  gthoye@cox.net
Broadly Skilled Sales and Marketing Leader with a unique blend of creative,analytical, and
program-development skills. Multi-channel expertise across online, catalog, direct mail, and
print. Online marketing knowledge includes SEM/PPC,SEO, e-mail marketing, display
advertising, affiliate marketing, content development, webinars, and user-interface design.
Core Competencies that Generate Exceptional Results
Inside Sales Multi-Channel Marketing
CRM Technology & Processes Sales Training & Process
Creative Direction Segmentation/Positioning
Compensation Planning & Design Budgeting/Forecasting Acumen
Promotional Planning Strategic Planning
B2B Marketing Expertise Excellent Communications Skills
Career of Driving Success Across Organizations
Infogroup  Omaha, NE 1998-2015
A leading provider of data-driven solutions for sales, marketing, and reference purposes. Infogroup assists companies
in increasing sales and customer loyalty through its high-value data and innovative multi-channel digital and offline
marketing solutions. Infogroup enables its clients – from local businesses to Fortune 100 companies – to target and
engage their most valuable audiences.
General Manager – Infogroup Targeting Solutions (2012-2015)
 Led an outbound sales force of 16 Premier Account Executives and support staff
servicing the medium-sized businesses marketing efforts and strategies.
 First time growth results (6%) were due to new selling strategies implemented.
General Manager – Small/ Medium Business Group (2007-2011)
 Consolidated seven underperforming divisions down to three, showing positive growth in
2010 and saving +1mm in expenses.
 Led an inbound sales force of 97 Account Executives and support staff servicing small-
to medium-sized business marketing efforts and strategies.
 Led an outbound/inbound sales force of 22 Account Executives and support staff
servicing the data content reseller industry.
 Led an outbound sales force of 16 Premier Account Executives and support staff
servicing the medium sized businesses marketing efforts and strategies.
 Annual revenue responsibility of +45mm.
General Manager (1998-2007)
 1999-2007: led seven underperforming divisions to profitability.
 1998: Relocated an acquisition from VT to NE.
Divisional Responsibilities
 P/L Responsibilities
 Staffing – including compensation
 Marketing
 Training
 Product Development – including go-to-market strategy

2. ITI Marketing Services  Omaha, NE 1989-1998
Senior Operations Manager (1994-1998)
 Managed six outbound facilities in three states for BTB and BTC clients, including
AT&T,NRA, US West, and credit card services.
Program Manager (1992-1994)
 Ran all of the new test-programs, including an initiative for US West into the business
markets.
Team Leader (1990-1992)
 Led a team of twelve Sales Account Executives
Sales Account Executive (1989)
Education
University of Nebraska – Lincoln
Training
Action Selling – Sales Training & Sales Development
Kellogg School of Management – Accelerating Sales Force Performance
Dale Carnegie - 9 Fundamental for Becoming a Leader Techniques
Nebraska Air National Guard
References available upon request.