Pinterest for Brands is presentation which helps you to learn about business startegies which are commonly used by upcoming brands. This covers pin to win contests, creating an appropriate pin board according to your brand keywords. It includes ways of integrating other social media platforms for better reach.

4. Convert Your Personal
Pinterest Account Into
Business Account

9. How To Verify Your Website

16. #1 To Allow User Generated Content

17. #2 Smartly Integrate ‘Words’ into Your Images

18. Tip: Add hashtag to your selected keyword if
necessary, for example #socialmedia.

19. #3 To Make Use of Humors, Infographics & DIYs

20. A decent idea to collect infographics
related to your niche in one place

21. #4 Comment on Pins Regularly
Tip: Look at ‘Recent Activity’
at your Pinterest sidebar and
start engaging with those
who recently commented,
liked or repinned from your
boards.

22. #5 Tell a Story on Pinterest
If you manage to share a story
that resonates with your
audience, people are very
much willing to re-tell (repin)
that story over and over
again.
Tip: NEVER copy the entire
article from the site.

23. #6 To Monitor Your Brand Visibility via ‘Source’
Tip: Make sure
there is at least
one image with
a minimum size
of 110 x 100
pixels or else
people won’t be
able to pin your
article directly.
Check here: http://pinterest.com/source/YourDomainHere

24. #7 Pin Videos, Slides other than Images

25. Showcase your slide presentations on niche topics

26. #8 Create a Social Media Résumé Board
http://pinterest.com/cspenn/social-media-resume-example/
http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterest-social-media-resume/

27. #9 Describe YOU/Your Brand with Style

28. #10 A Little Shameless Self-Promo Doesn’t Hurt
Tip: Add the price in your
pin description (with the $
symbol) will create a price
tag for the item, which
also features it in the
‘Gifts’ section where
people can browse by
price range.

29. #11 Remember to Drive Traffic BACK to your Website
http://mashable.com/2012/03/13/pinterest-track-traffic/

30. #12 Build Your Email List (and Exposures)
Tip: If you own a
blog, leverage your
Pinterest contest
for referral traffic
and persuade the
contestants to stay
as blog readers.
Give them
something to come
back for.

31. Pin-to-Win Contests
No. 1: Make it Easy to Enter
No. 2: Offer a Significant Prize
No. 3: Have Things Worth Pinning
No. 4: Support the Contest on Other
Networks, Media
No. 5: Reward Everyone Who Enters

32. #13 Integrate Pinterest Effort into other Social Networks
You can leverage
your Facebook
page to hold a
pinning contest
like GAP did via a
third party app.

34. Great example from Pinterest itself with ‘pins you’ll love’

35. You may create something similar or use a ready-made template for
your emailing campaign like how Mailchimp did by integrating
Pinterest in their service.

36. #14 As a Research Tool to Understand Your Audience Better
• Discover what people are pinning from your
website
• Understand Customer Perception
• Capture descriptions, comments & board name

37. Pinterest Tools
• Pinreach
• Pinalytics
• Share As Image
• Pin Search
• Pin Right click
• Pinterest Pro
• Shareaholic
• Pinfluencer
• PinLeague
• Pingraphy

38. #15 How about ‘Milestones’ on Pinterest?

39. #16 Create Seasonal Boards for Your Brand
Trending Topic Board – Ex: Christmas Décor & Recipes

40. Gift Buying Board – Ex: Gift Ideas for Lovely Ladies

41. #17 Be Selective with What You’re Cross-Posting
For syndication or when promoting a particular board on
Pinterest, try to use the unique board RSS Feed so your
followers can easily add it to their feedreaders
http://pinterest.com/wchingya/social-media-awesomeness.rss

42. #18 Deliver Your Survey Results via ‘Infographic’

43. #19 To Make Full Use of Your Secret Boards
• Brainstorm ideas for future
projects/boards
• Secret board for discussions,
exchanging ideas with
selected community
members, colleagues.
• Motivational content that are
not meant for public.
• For organizing special events,
occasions for a cause or
someone.

44. Tip: You can turn ‘Off’ the secret board to make it public.
However you won’t be able to make it ‘secret’ again
once converted. Remember, only the board creator can
make the board public without the permission from
other collaborators.

45. #21 Never Stop Observing & Learning

46. Case study

47. “World’s First Pinterest Campaign”
The campaign was called “Womens Inspiration Day by KOTEX” an
out reach campaign using Pinterest to find 50 women in Israel and
what inspires them.