2. About me
I am an enthusiastic, dynamic and
inquisitive globetrotter specialised in
international (online) marketing and
communications with more than 8 years
of experience.
I help both multinationals and
SME’s with the fine-tuning of their
international expansion projects,
providing advise and support
throughout both their on and offline
marketing and communications
processes. I offer a wide variety of
services, ranging from web design
and analysis to setting up online
ad campaigns and community
management over copywriting and
translating services, press and public
relations to graphic design services.
I provide these services and a lot more
in both my native Dutch, English,
Spanish and French. For bigger projects,
I can count on a loyal team of external
partners, ranging from professional
programmers to copywriters, graphic
designers, photographers and video
editors.
My clients portfolio includes several
prestigious national and international
brands from a wide range of sectors:
food & nutrition(Catunambú, Danone,
Alpro, Ben & Jerry’s, LU, Philadelphia,
Côte D’Or), tourism (Club Med),
transport (Thalys, UPS),insurances
and HR (Europ Assistance, Securex),
healthcare (Wyeth, Pfizer, Aldea), beauty
(Eucerin, Nivea) and toys (Mattel,
Noukie’s).
I hold a Master’s Degree in Multilingual
Corporate Communications, a Master’s
Degree in Marketing and Social
Media Strategies, a Master’s Degree in
Translation and Interpretation and an
Expert Course in Graphic Design. I’m
also a certified Google Adwords, Google
Analytics and Hubspot partner.
3. 33
INSIDE
Personal information
FULL NAME Gretel De Block
WEBSITE www.greteldeblock.com
EMAIL gretel@greteldeblock.com
PHONE +34 693 63 12 70
SKYPE gretel83
Skills and knowledge
• PR, Press & Blog relations: press releases, press & blog trips, press analysis,
online reputation management,...
• Digital Marketing: SEO, SEM, inbound & content marketing, email
marketing, web analytics, community management
• Web Design: HTML/XHTML/CSS/JAVA, MySQL (in collaboration with
partner), Wordpress
• Branding & Graphic Design: corporate logo’s, corporate identity manuals,
leaflets, promo materials, corporate video’s,...
• Copywriting & translations: press releases, corporate brochures, website
texts, blog articles,...
Certificates
PR,PRESS&BLOGRELATIONS
P4-5
DIGITAL MARKETING
P6-7
WEB & GRAPHIC DESIGN
P8
Visit my
online
portfolio
graphic
design
public & press
relations
translations
COPYWRITING
sem
seo
COMMUNITY
MANAGEMENT
web design &
analytics
inbound
marketing
4. Mondelez
Brand: Côte d’Or
Project Name: 125 year Côte D’or
Project Details: Creation of marketing/com-
munication plan 125th
birthday, press kit, press
events & tastings during anniversary year,
opening official Boutique in the presence of
bloggers, journalists & celebrities.
Thalys
Brand: Thalys
Project Name: Press inauguration of Thalys Tin
Tin train in collaboration with Columbia Pictures
in the presence of Steven Spielberg. Even organi-
sation and assistance, creation of press kit, Q&A’s,
protocol, press coordination,...
PR, Press &
Blog relations
5. 5
Club Med
Brand: Club Med
Project Name: Official opening new Club Hotel
Cap Skirring, Senegal
Project Details: Creation of multilingual press kit,
organisation of press trip and attendance official
opening new Club Hotel in Cap Skirring, Senegal
in the presence of CEO Henri Giscard d’Estaing.
Mattel
Brand: Scrabble
Project Name: Blog event Scrabble Battle Benelux
Project Details: Organisation of Scrabble batlle be-
tween Dutch and Belgian bloggers in the presence
of two famous ambassadors and national press.
Some Other references:
6. Catunambú
Client: Catunambú
Project Name: Design & programming Ca-
tunambú Benelux & Germany website
Project Details: Design & programming
new Catunambú Benelux & Germany
website, including copywriting & transla-
tions.
Noukie’s
Client: Noukie’s SA/NV
Project Name: Digital Marketing Plan
Noukie’s Spain
Project Details: Creation digital marketing
plan & PR plan to boost online sales in
Spain
Digital marketing
& web design
7. 7
The Internet is becoming the town square for the global
village of tomorrow. Bill Gates, founder Microsoft
Aldea
Client: Aldea La Quinta Health Resort
Project Name:Web design & programming
Aldea La Quinta Health Resort
Project Details: Design & programming
multilingual web with online reservation
system and blog , including copywriting
& translations.
Cortijo Las Palomas
Client: Fernández Montero y Leal
Project Name:Web design &
programming,SEO optimization, SEM, SMO
& email marketing
Project Details: Web design & program-
ming, blog & e-commerce including copy-
writing & translations, SEO optimization,
SEM, SMO and email marketing campaigns.SEM, SMO and email marketing campaigns.
You know that your online presence can substantially improve your
marketing efforts.
But do you know how to make most out of it?
I can assist you with the development or optimization of your international
integrated marketing and communication campaigns so as to monetise your
on and offline presence.
8. Graphic design
Tea Quiero
Brand: Tea Quiero
Project Name: Design promo materials (tea
cups, business cards, car vinyls,...)
Project Details: Graphic design of a wide
range of promo materials, including tea
cups, car vinyls, tea card and business
cards.
Aldea
Brand: Aldea La Quinta Health Resort
Project Name: Oficial inauguration graphics
Aldea La Quinta Health Resort + reply cards
Project Details: Graphic design of official inaugura-
tion invitation and reply cards in print and digital
format + translation to Dutch, English and Spanish.
9. 9
Catunambú
Brand: Catunambú
Project Name: Design promo materials (coffee
cups, business cards, car vinyls, posters,...)
Project Details: Graphic design of a wide range
of promo materials, including coffee cups,
car vinyls, coffee cards, sugar bags, card-
board boxes,...
A designer knows he has achieved per-
fection not when there is nothing left
to add, but when there is nothing left to
take away.”Antoine de Saint-Exupéry
10. PersberichtPersberichtPersbericht
JanuariJanuariJanuari 201520152015
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Nivea
Client: Beiersdorf
Project Name: Copywriting and translation
press releases
Project Details: Copywriting and translation of
press releases in Dutch and French (in collabo-
ration with external agency).
Brussels Airlines
Client: Brussels Airlines
Project Name: Translations monthly in-
flight magazines
Project Details: Translations in Dutch of
Brussels Airlines monthly inflight maga-
zines bthere! and bflight! in collaboration
with external agency.
Copywriting
& translations
some Other references:
11. 11
Consultancy
Universidad de Sevilla
Client: SMMUS, Master in Social Media and
Strategic Digital Marketing
Project Name: Research project social me-
dia and the internationalization of SME’s
Project Details: Research project on the
role of social media and the internation-
alization of SME’s, including theoretical
part, survey, results and recommenda-
tions.
Asalvo
Client: Asalvo
Project Name: Preliminary international
digital marketing plan
Project Details: Preliminary international digital
marketing plan & advice in order ro boost
online sales in Nothern Europe.
Catunambú
Client: Catunambú
Project Name: SEO audit and Web Analyt-
ics
Project Details: Exhaustive SEO, UX and
web analytics audit www.catunambu.es
Beobank
Client: Beobank (former Citybank)
Project Name: Daily press monitoring
Project Details: Daily press monitoring includ-
ing summary in English of foremost brand and
sector-related articles (in collaboration with
external agency).
12. Strategy and timing are the Himalayas of
marketing. Everything else is the Catskills.
Al Ries
Phone
+34 693 63 12 70
Get in touch Social Media
https://www.facebook.com greteldeblockmarcomm/
https://twitter.com/Gretela
https://es.linkedin.com/in/greteldeblock
gretel83
Web
www.greteldeblock.com
Contact
Do you want to transcend
national boundaries and
think of the world as a one?
I can assist you with
the development
or optimization of
your international
integrated marketing
and communication
campaigns so as to
monetise your on and
offline presence.
Think global,
act global!
