Michelle McCullough presents, "5 Biggest Mistakes Entrepreneurs Make and How to Avoid Them," at a Grow America Mentor Strategy Session.

1. 5 Biggest Mistakes Entrepreneurs Make
and how to avoid them
Michelle McCullough, Managing Director

3. Mistake #1
Failure to Plan

4. Mistake #1
Failure to
Plan Map

5. Mistake #2
Failure to
Brand Well

6. Mistake #2
Failure to Brand Well
What is a brand?

7. Mistake #2
Failure to Brand Well
A brand is a promise.

8. Mistake #2
Failure to Brand Well
Your brand includes:
- Your logo
- All design
- All headlines, copy & content of
any kind
- Your marketing
- Your corporate culture

9. Mistake #3
Failure to
Master
Marketing

10. Mistake #3
Failure to Master Marketing
Marketing is:
Getting the Right Messages
To the Right Masses
Through the Right Mediums
So You Can MAKE MONEY
What business are you in?

11. Mistake #3
Failure to Master Marketing
You are in the
marketing
business!

12. Mistake #4
Failure to Establish a
Powerful Support
System

13. Three Critical Levels of Support
Mentor Support
Friend Support
Foundational Support

14. Focus
- Revenue Generating Activities
- Product/Services Offerings

15. Mistake #5
Failure to Systemize

16. Mistake #5
Failure to Systemize
Operations How-To Manual

17. Mistake #5
Failure to Systemize
Goal:
Work ON your business
not IN your business

18. Recommended Reading
• One Minute Manager Meets the Monkey - Ken Blanchard
• Seven Habits of Highly Effective People - Stephen Covey
• How to Win Friends and Influence People - Dale Carnegie
• The E-Myth Revisited: Why Most Small Businesses Don’t
Work and What to Do About It - Michael Gerber
• The Success Principles - Jack Canfield
• Fire Starter Sessions - Danielle LaPorte
• The Content Rules - Anne Handley & CC Chapman
• The Millionaire Messenger - Brendon Burchard
www.startupprincess.com

19. Questions?
www.startupprincess.com

20. Let’s Connect
Michelle McCullough
michelle@startupprincess.com
801.592.1101
@startupprincess on Twitter
@speakmichelle on Twitter
www.startupprincess.com