2. Design Thinking Says:Design Thinking Says:
Live the ProblemLive the Problem
(Be a beginner again)(Be a beginner again)
Create Lots of OptionsCreate Lots of Options
Refine and executeRefine and execute
3. Launch a piece of crapLaunch a piece of crap
Do it fast & CheapDo it fast & Cheap
Iterate, iterate, iterateIterate, iterate, iterate
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
Hope you get Instagram!Hope you get Instagram!
4. My JourneyMy Journey
Using design thinking to not just find
my next company but the
my mission for the next 10 years
Also used this methodology to help
three companies
that I am on the board of.
5. One Day After Google Bought Like.comOne Day After Google Bought Like.com
I had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race
6. My Dad and Father-in-lawMy Dad and Father-in-law
Cardiac IssuesCardiac Issues
9. Get fit yourself before you buildGet fit yourself before you build
an app to help othersan app to help others
30 9
119 80
105 74
42 48
10. Step 1.1 : Live The ExperienceStep 1.1 : Live The Experience
Bought and Used Every QS DeviceBought and Used Every QS Device
Bought and Used Every QS DeviceBought and Used Every QS Device
11. 3 week abandonment3 week abandonment
no variance no usageno variance no usage
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
quantified us > quantified selfquantified us > quantified self
12. Step 1.2: Live The ExperienceStep 1.2: Live The Experience
Tried Almost Every Eating StrategyTried Almost Every Eating Strategy
Tried Almost Every Eating StrategyTried Almost Every Eating Strategy
13. 28 good decisions vs 428 good decisions vs 4
Varying each day keyVarying each day key
Exclusion Diets easier thanExclusion Diets easier than
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
Counting but Most is CountingCounting but Most is Counting
14. Step 1.3: Live The ExperienceStep 1.3: Live The Experience
Tried many exercise strategiesTried many exercise strategies
Tried many exercise strategiesTried many exercise strategies
15. Cross training keyCross training key
Very high intensity > long timeVery high intensity > long time
Strength better than cardioStrength better than cardio
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
Crossfit injury proneCrossfit injury prone
19. Step 2.3 Primary LearningStep 2.3 Primary Learning
Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
Big data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data
20. CDC insightsCDC insights
PVC Pipe = skinny ;-)PVC Pipe = skinny ;-)
Norms set for white (Vitamin D)Norms set for white (Vitamin D)
Indian less lean, Black moreIndian less lean, Black more
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
Diet soda > Body fat %Diet soda > Body fat %
21. Metabolically fit by ageMetabolically fit by age
18-24 25-34 35-44 45-54 55-64
51%
(11M)
39%
(15M)
30%
(12M)
16%
(7M)
7%
(2M)
22. Step 2.4 Primary LearningStep 2.4 Primary Learning
Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
Surveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide
26. Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options
27. Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way
Need
Market
Team
Comp
etc
Idea 1
Need
Market
Team
Comp
etc
Idea 2
Need
Market
Team
Comp
etc
Idea 3
Need
Market
Team
Comp
etc
Idea 4
Need
Market
Team
Comp
etc
Idea 5
Do this
Notthis
28. What if all Vegetables were free?What if all Vegetables were free?
Super Human Hearing (Focused)Super Human Hearing (Focused)
29. + Psychographic Combos+ Psychographic Combos
Single Moms
Iron Pumping
Baby Boomers
Skinny Fat
33. Why Does This Matter?Why Does This Matter?
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
I know tech and that is the industry i amI know tech and that is the industry i am
already in.already in.
34. Are you sure you are in tech?Are you sure you are in tech?
35. If you are not in KansasIf you are not in Kansas
anymoreanymore
Use Design ThinkingUse Design Thinking
