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Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE
- 1. Lead by Design: Bringing Design Culture into the Industrial Internet Age @gpetroff
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- 10. 10 POWER & WATER 19% 28.3 B ENERGY MANAGEMENT 5% 7.4 B OIL & GAS 10% 15.2 B HEALTHCARE 12% 18.3 B AVIATION 14% 20.0 B TRANSPORTATION 4% 5.6 B CAPITAL 31% 46.0 B HOME & BUSINESS SOLUTIONS 5% 8.0 B ~$147.4 Billion Revenue in 2012 $16.1 B Operating Earnings
- 11. 11 U.S. $70.4 B Canada & The Americas $13.2 B Europe $27.4 B Asia Pacific $24.5 B Middle East, Africa & Others $11.9 B 2012 revenues total $147.4 billion. 1 Includes U.S. exports to external customers 2 Includes $~5B from Other Global areas
- 12. Things we are learning that have caused us to shift our thinking
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- 15. 2010 Benchmark / Audit on Software @ GE 100’s of products released annually 14th largest software company 40+ platform types, multiple technologies 0 Consistent Technology or Experience strategy
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- 22. BUT WILL WE GET IT RIGHT? When the world is moving so fast...
- 23. ADDING DESIGN TO GE’S DNA Business “How do we make money?” Technology “What can we build and deliver to market?” Design “What do people and organizations need and desire?”
- 24. WHY DESIGN MATTERS IN ALL OF THIS.... Shifting from “Think to Make” to “Make to Think”
- 25. ELABORATION REDUCTION DESIGN PROCESS “Sketching” “Prototyping”
- 26. Evidence in the Wild
- 27. JAWBONE UP
- 28. PHILLIPS HUE
- 29. AUTOMATIC
- 30. PEBBLE
- 31. TESLA 31
- 32. GE & QUIRKY
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- 34. Thanks! GE Design & Experience Greg Petroff greg.petroff@ge.com @gpetroff