Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web.
22. Paid Marketing:
~10% of traffic
($40 Billion of investment in 2012*)
Inbound Marketing:
~90% of traffic
(but only $5 Billion of investment in 2012*)
*Via Forrester’s Interactive Marketing 2012 Report
49. Google’s New
“Submit URL” Box
Social shares get content indexed by
engines and exposed to social users
50. Social shares earn links directly and
indirectly, which lead to search rankings
51. Rankings bring you qualified traffic, even
after the temporal social visits are gone
52. Even short-term visitors have memories; advertisers pay
millions to make brand impressions. Inbound earns it for free.
53. Great content and brand experiences
build recognition, likability and trust.
54. Social + search yield links from sites of all kinds
that send traffic and boost your authority
55. Consistent content drives email
subscriptions, which yields another great
marketing channel
http://www.avc.com/a_vc/2011/05/social-medias-secret-weapon-email.html
69. #2: Be willing to fail repeatedly
before you find what works
Where people usually give up.
70. “The only thing that I see that is
distinctly different about me is that I’m
not afraid to DIE on a treadmill. You
might have more talent than me, you
might be smarter than me, but if we get
on a treadmill together, there are two
things: 1- You’re getting off first OR 2-
I’m gonna DIE. It’s really that simple”
- Will Smith
71. #3: “Content” doesn’t just mean blog
posts, articles and infographics; be willing to get
creative.
http://scaleofuniverse.com/
72. #4: Put all your content on one
domain, under one brand.
http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
73. #5: Experiment with lots of
potential networks & channels
Users: 90mm 850mm 200mm 120mm 10mm
Users: 15mm Millions 14mm 7.5mm
81. #10: Don’t ignore advertising;
retargeting, PPC, social ads all get more
effective the bigger your inbound brand
grows
82. BONUS #11:
News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
COMBINE TO WIN Local Portals
(focus on just one, and you miss out)
Forums
Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Community Building
Type-In Traffic Q+A Sites
83. Rand Fishkin | CEO
@randfish
www.seomoz.org/blog
rand@seomoz.org
http://bit.ly/dontbuyearn