Fujitsu - 27oct2010

1. INTERNAL USE ONLYINTERNAL USE ONLY
AGORA TECHNOLOGY CONFERENCES
Fujitsu Technology Solutions, OCT 2010
Infrastructure-as-a-Service
for Server and Storage

2. Market observations
Virtualized IT resources as an on-demand
service with a cost billing based on usage
and capacity service units
Primary utility types, depending on fluctuating market dynamism and
market maturity
Business
Process Utility
Software-
as-a-
Service
Infrastructure
Utility
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS1

3. What is our objective?
Infrastructure-as-a-Service for Server and Storage
 A low-priced offer based on monthly billing that enables small and medium-
sized enterprises to order resources and functions easily, quickly and
securely
 Fujitsu operates the infrastructure - customers and partners use this platform
to operate their added-value solutions
 Solution for the operation of virtualized environments in a "shared"
infrastructure up to the provision of dedicated servers and storage
 Use automated, hosted server and storage architectures from data centers
operated by the Fujitsu group
• Server virtualization and remote administration technologies
• Support and provision of middleware and applications
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4. Concept
Offer
IT Architecture and Operation
Summary
AGENDA
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5. Concept | Offer | IT Architecture and Operation| Summary
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6. Fujitsu portfolio at a glance – Dynamic IT
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Infrastructure
Products & Services
Infrastructure
Solutions
Managed
Infrastructure
Infrastructure
as a service
Managed OfficeManaged Data Center
Workplace
as a Service
Server
as a Service
Software
Servers ClientsStorage
Office SolutionsData Center Solutions
Network
Storage
as a Service
Managed Maintenance
Dynamic Infrastructures
Service
Desk
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7. Trusted Cloud
off-premisePrivate Cloud
off-premisePrivate Cloud
on-premise
Fujitsu Cloud – the definition
On-premise
Off-premise
Bespoke
Managed Services
Standardized
Managed Services
Individual
Offering
Customized
Offering
Standardized
Managed Services
Infrastructure
as a Service
Customized & Generic
Offering
Generic
Offering
Standardized SLAs
Standard tools / processes
Dedicated
Systems Management Center
Shared
Systems Management Center
Degree of standardization / pay-as-you-use invoicing
Workplace
as a Service
Server as
a Service
Storage as
a Service
Managed
Office
Managed
Storage
Managed
Network
Tools/processes
On-site delivery
Managed
Server
Managed
Maintenance
Managed
Office
Managed
Server
Managed
Storage
Managed
Network
Managed
Office
Managed
Server
Managed
Storage
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8. The challenges
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
Infrastructure-as-a-Service for Server and Storage
 Minimize costs
 Predictable costs (agreements based on requirements according to "pay-as-you-grow")
 Lower operating costs (personnel, licenses, IT infrastructure)
 Continuous optimization of the service
 Faster access to critical applications
 More flexibility
 Understandable SLAs including transparent reporting
 Alignment with core business
 Reduced risk and lower complexity
 No longer shortage of experts
 Ensure scalability
 Application access: fast, secure and easy
 Flexible modification of the range of services
 Adopt new technologies
 Participate in technical innovations
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9. Fujitsu extends its portfolio with "as-a-service"
offerings
 Centrally-provided IT infrastructure from
Fujitsu data centers
 Shared among multiple customers
 Access via pre-defined methods and standard SLAs
 Highly standardized infrastructure services –
flexible to use and extend
 A shared IT infrastructure is provided as:
 On-demand service
 Pay-as-you-use invoicing
 Basis for using server-based applications and
solutions
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10. The advantages
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 Minimized investment effort
 Reduced infrastructure investments
 Optimized use of current infrastructure
 Pay-as-you-use invoicing
 Ensure flexibility for changing requirements and balance load
peaks
 Understandable SLAs including transparent reporting
 A model which optimally combines in-house skills with the
available infrastructure and reduces routine activities
 Lower start-up barriers thanks to smooth integration
 "Trusted Partner"
 Experience
 Security
 Service Level Agreements and continuity
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11. Concept | Offer | IT Architecture and Operation| Summary
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12. Infrastructure-as-a-Service for Server and Storage
Server capacity provided from
Fujitsu data centers “as-a-service"
 Server capacity can be modified in a flexible manner to meet
customer requirements
 Service is charged according to usage
 Access via secure Internet connections
Infrastructure-as-a-Service
ensures high availability levels and secure operations of virtual server and storage
infrastructures with cost efficiency and transparency
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Storage Classes offered:
 High Performance Storage
 Productivity Storage
 Economy Storage
Systems offered:
 Virtual server
 Virtual or dedicated server with operating system
 Server with middleware and application services
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13. Description: Service Consulting
 Fujitsu offers “Benefit Analysis” – a process-oriented service consulting, based on a
standardized, structured questionnaire
 Analysis and recommendations provided as a neutral consultant
 After the workshop, customers receive a professional results catalog illustrating the
options and opportunities for using Cloud Computing with their IT
 The following requirements and questions are clarified:
 What can I achieve with new technology?
 How does this fit into my IT strategy?
 What are the potential cost savings and return on investment?
 What are the advantages and risks?
 Which IT services and processes should I use "as-a-service"?
 What about data security and flexibility?
Cloud: many questions - where are the answers?
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14. Partner and Customer
GreenIT
Integration
Security
Infrastructure-as-a-Service
Dynamic Resource Pools for SME’s and LE’s
System
Administration
& Monitoring
Configuration &
Change
Management
IT Service
Mgmt.
Service
Management
Patch
Management
& Virus Protection
SLA-
Management
and Reporting
Backup/
Restore
Fujitsu Data Center "Infrastructure-as-a-Service"
Network
PRIMERGYETERNUS/NetApp
ServerView
IaaS Webportal
IaaS Consumption
Productivity Storage
Economy Storage
High Performance Storage
Virtual Server
Dedicated Server
Operating
System
Infrastructure as a Service for Server
Infrastructure as a Service for Storage
Fujitsu Integration Platform
for Cloud Services
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15. Infrastructure-as-a-Service for Servers
Structure
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Customer
Infrastructure (RX and BX systems) and virtualization (VMware)
Operating system (Windows Server 2003 / 2008, Linux)
Server administration (ServerView / managenow)
Connection Storage Backup
Virtual server Dedicated server
Server configuration (opt. RAM and CPU)
Access and administration (web portal)
Fujitsu
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16. Infrastructure-as-a-Service for Servers
Structure
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
Customer
Infrastructure (RX and BX systems) and virtualization (VMware)
Operating system (Windows Server 2003 / 2008, Linux)
Server administration (ServerView / managenow)
Connection Storage Backup
Integration & transition
Corporate applications
Consulting
Virtual server Dedicated server
Server configuration (opt. RAM and CPU)
ERP / CRM (SAP, MS Dynamics,…)
Database
(Oracle, MS SQL)
Messaging
(MS Exchange)
GroupWare
(MS Sharepoint)
Web / Portal
(Web Server)
Access and administration (web portal)
…..
Customer/partnerFujitsu
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17. Service definition: configuration example
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
Daily snapshot / weekly backup
Modify size of CPU and RAM via WebPortal


Monitoring and standby services 7 x 24 
Minimum contract period is 3 months 
Monthly invoice / per VM 
Reporting and SLA management (availability, number of
used VMs), incl. basic performance reporting 
System administration 
Patch management (VM / OS) 
Server backup (snapshot) / daily 
System monitoring 
Change management
Capacity management


Core service
Additional information
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18. Service Level selection
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
Availability is measured at the interface to the Fujitsu data center. The prerequisite for all definitions is that there are
no changes made to the access configurations of the servers.
Definition Service Level
Service operation 7 x 24
Daily service time Mo-Fr 08.00 - 17.00 CET
Standard Silver Gold
Availability of infrastructure in Fujitsu data
center; measuring point for availability is the
interface to the data center
(outside maintenance times)
98.0% 99.0% 99.5%
Configure new customers 10 working days 10 working days 10 working days
Provision of virtual servers (typically 30 min.) 5 working days 3 working days 3 working days
Provision of dedicated server 10 working days 5 working days 5 working days
Optional services:
 Administration support
 Create VMDK (VM Disk Format)
 Active directory integration
 Reset systems
 Recover data from snapshot
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19. Example: Infrastructure-as-a-Services for Storage
Configuration and Prices are examples
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Flexibility
0% 50% 100%
Cost Efficiency
0% 50% 100%
Productivity Storage
Typical usage
File oriented for e.g.
web-services,
Technology
SAS
450 GB 15k
RAID5 4+1
80 IO/s
Economy Storage
Typical usage
File oriented for e.g.
Backup data
Technology
SATA
1 TB 7,2k
RAID5 4-1
20 IO/s
High Performance Storage
Typical usage
Block oriented for e.g.
Databases
Technology
SAS
300 GB 15k
RAID 10
120 IO/s

20. Concept | Offer | IT Architecture and Operation| Summary
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21.  Multichannel support
 Web site with advertising
 Infrastructure service
catalog per channel
 Automatic planning
and delivery
 Integration of different
resource orchestrations
 Accounting / reporting
Web portal
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Platform
Pooled
resources
Resources
management
Fujitsu
Service
orchestration
Dynamic
resources planning
Portals
Partner /
customer
Portal
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22. IT architecture overview
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
Shared
environment
OS
App
OS
App
OS
App
Dedicated
environment
Shared
storage (NAS)
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
Customer
network
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23. Customer
IT architecture overview
Fujitsu data center
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
VPN
or SSL
VPN
MPLS
Systems
Management
World Wide Web
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24. Shared Server
Environment
ETERNUS
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
OS
App
PRIMERGY
ESX Virtulization
FibreChannel
Example Scenario: High Performance Storage in Combination
with I-a-a-S Server
Internet
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Trusted
Fujitsu Data Center
Trusted Cloud
Client
Client
Client
Client

25. Example Scenario: Economy Storage as Backup
Internet
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ETERNUS
FibreChannel
Trusted
Fujitsu Data Center
Trusted Cloud
Shared NAS
Storage (V-
Series)
Client
Client

26. Network connection
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
 Secure connection to customer networks
 Easy implementation
 Flexible bandwidth according to requirements
 High geographic availability
 SLA-based connection concepts
 Data encryption in WAN
 High-availability Fujitsu data center connections
 Secure separation of customers inside the data center
 Access to several customers via one partner
 Secure management connection to all customer
systems
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27. Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
Systems Management – service modules
Systems
monitoring
System
administration
Patch
management
Backup &
restore
Reporting
Continuous monitoring of system conditions, 24x7
Operation and administration of servers and storage
infrastructure, manned operation, 5x9 (Mon-Fri, 8-17)
Security patches, error fixing,
function extension and improvements
Daily snapshots, retention 1 week, filesystem restore
Documentation for service quality,
monthly, standardized
Secure
deletion
Delete user data, deactivate remote access and web access
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28. Concept | Offer | IT Architecture and Operation| Summary
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29. Customer benefits
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS
 Secure and compatible infrastructure
 Optimized integration effort
 Test environments can be set up and tested on
staging servers then moved to real-time
systems when implementation is complete
 No investment necessary in IT hardware
 Improved service levels and quality
 Standardized price model and flexible costs
thanks to invoicing
on a "pay-per-use" basis with extremely short
delivery times
 Reduced costs and administration thanks to an
extremely high degree of standardization and
automation
 Support from a reliable and experienced IT
infrastructure provider
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30. “Pure Form” Cloud Computing will be rare
Helping enterprises making a wise
choice about their IT architecture
IT will not become 100% as-a-service
There is a need for delivery flexibility
 Products and services
 Packaged solutions
 Managed infrastructures
 Infrastructure as-a-service
Customers decide which IT delivery model is best for each project
 Depending on their particular needs, means and skills
Copyright 2009 FUJITSU TECHNOLOGY SOLUTIONS29INTERNAL USE ONLYINTERNAL USE ONLY

31. Infrastructure
Solutions
Managed
Infrastructure
Infrastructure as
a Service
Infrastructure
Products
Dynamic Infrastructures means the choice is yours!
Dynamic Infrastructures are reflecting IT delivery models
ranging from traditional HW purchase with own operations
to buying (and paying) as you use service from the cloud
Purchasing Buy the
infrastructure
Buy set of
pretested solution
components
Contract Service
based on SLA
Buy the service
Business model Pay for devices and
maintenance
Pay for Solution
and its integration
Pay based on KPI
for SLA
Pay according
to usage
Access Corporate network Corporate network Corporate network
/internet
Internet
Technology Dedicated, static,
not shared
Dedicated, inhouse
shared
Dedicated, flexible Client-capability,
scalable, elastic,
dynamic
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32. MULŢUMESC!
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