3. GLOBAL DEVELOPMENT AND DISTRIBUTION
INTRODUCTION
MANUFACTURING
R&D
AND DISTRIBUTION
UNITED STATES JAPAN
CALIFORNIA UNITED STATES
MASSACHUSETTS FRANCE
WASHINGTON NETHERLANDS
UNITED KINGDOM SINGAPORE
JAPAN
4. GROWTH FUELED BY VIRTUALIZATION
INTRODUCTION
PETABYTES VIRTUALIZED
STORAGE MANAGED
5. TRUSTED BY LEADING ORGANIZATIONS
FORTUNE® GLOBAL 500 COMPANIES
9/10 OF TECHNOLOGY
FIRMS
82%
INTRODUCTION
OF FORTUNE
GLOBAL 100
3/4 OF HEALTHCARE
AND TELCO
OF ENERGY, RETAIL,
>1/2
MANUFACTURING,
INSURANCE,
TRANSPORTATION,
FINANCIAL SERVICES
6. POWER OF HITACHI TO TACKLE TOMORROW’S BIG
DATA
INFORMATION AND
TELECOMMUNICATIONS SYSTEMS
Founded in 1910
US$118B FY11 16%
900 subsidiaries
324,000 employees
11
More than 760 PhDs SEGMENTS
INNOVATION BUDGET
16% OF REVENUE
21% OF R&D INVESTMENT
#38 in the 2012 FORTUNE® Global 500
7. OUR PORTFOLIO IS YOUR FOUNDATION
HUS VM
DELIVERY
DATA CENTER | CLOUD
MANAGEMENT SOFTWARE
INTELLIGENT
ACCESS
FILE | CONTENT | SEARCH
FOUNDATION
CONVERGED Unmatched reliability
INFRASTRUCTURE
STORAGE | COMPUTE | NETWORK High-performance
Advanced features
STORAGE
INFRASTRUCTURE Focus on sustainability
ENTERPRISE || MIDRANGE
ENTERPRISE MIDRANGE
Superior economics
8. DELIVERY
OUR PORTFOLIO IS YOUR FOUNDATION
DATA CENTER | CLOUD
MANAGEMENT SOFTWARE
INTELLIGENT
ACCESS
FILE | CONTENT | SEARCH
FOUNDATION
CONVERGED Integrated storage, networking
INFRASTRUCTURE
STORAGE | COMPUTE | NETWORK
and servers with orchestration
Simple to order and implement
STORAGE for fast time to value
INFRASTRUCTURE
ENTERPRISE | MIDRANGE Predictable, reliable results
9. DELIVERY
OUR PORTFOLIO IS YOUR FOUNDATION
DATA CENTER | CLOUD
MANAGEMENT SOFTWARE
INTELLIGENT
ACCESS
FILE | CONTENT | SEARCH
FOUNDATION
CONVERGED File and content storage
INFRASTRUCTURE
STORAGE | COMPUTE | NETWORK Indexing and search
Intelligent object management
STORAGE
INFRASTRUCTURE
ENTERPRISE | MIDRANGE
10. DELIVERY
OUR PORTFOLIO IS YOUR FOUNDATION
DATA CENTER | CLOUD
MANAGEMENT SOFTWARE
INTELLIGENT
ACCESS
FILE | CONTENT | SEARCH DATA CENTER CLOUD
FOUNDATION
CONVERGED Traditional Private, public
INFRASTRUCTURE
STORAGE | COMPUTE | NETWORK
model or hybrid
Virtualization Self-service
STORAGE
INFRASTRUCTURE Automation Metering and
ENTERPRISE | MIDRANGE billing
11. DELIVERY
OUR PORTFOLIO IS YOUR FOUNDATION
DATA CENTER | CLOUD
MANAGEMENT SOFTWARE
INTELLIGENT
ACCESS
FILE | CONTENT | SEARCH
FOUNDATION
CONVERGED Unified management suite
INFRASTRUCTURE
STORAGE | COMPUTE | NETWORK Capacity on demand
Application quality of service
STORAGE
INFRASTRUCTURE Nondisruptive data migration
ENTERPRISE | MIDRANGE
and protection
12. ONE PLATFORM FOR ALL DATA
UNIFIED MANAGEMENT
SEMI- RICH
STRUCTURED UNSTRUCTURED
STRUCTURED MEDIA
VIRTUALIZED INFRASTRUCTURE
13. ONE PLATFORM FOR ALL DATA
UNIFIED MANAGEMENT
SEMI- RICH
STRUCTURED UNSTRUCTURED
STRUCTURED MEDIA
VIRTUALIZED INFRASTRUCTURE
14. OPTIMIZED FOR YOUR APPLICATIONS
INVESTED IN THE ECOSYSTEM THAT MATTERS TO YOU
INTEGRATED PLATFORM
15. ECONOMIC BENEFITS
Methodology analyzes 34 cost elements to
determine total cost of storage ownership
Identifies inefficiencies and creates cost
reduction roadmap
Typically finds opportunities for 20-40% OPEX
and 20-50% CAPEX reduction
Over 1,500 customer engagements globally
17. EXCEPTIONAL COMPANY PERFORMANCE
INNOVATE WITH INFORMATION
20%
“Hitachi’s [enterprise]
growth rate of high-
30s% was roughly 50
[percentage points]
faster than EMC high-
GROWTH ACQUIRED end growth rate.”
FY10 TO FY11 SEPTEMBER 2011
Shebly Seyrafi
FBN SECURITIES
MAY 2012
18. UNIQUE ABILITY TO DELIVER
SOLUTIONS FOR YOUR INDUSTRY
SOCIAL INNOVATION SOLUTIONS
INNOVATE WITH INFORMATION
MEDICAL TRAFFIC SECURITY
FINANCIAL ENERGY
RAILWAY PUBLIC DISTRIBUTION
MACHINE HUMAN BUSINESS
DATA DATA DATA
INFRASTRUCTURE CONTENT INFORMATION
19. ONLY HITACHI CAN DELIVER
SOCIAL INNOVATION AND BIG DATA TOMORROW
Virtualize storage Virtualize data and allow Index content as it’s stored
infrastructure for lifecycle management for massive scale search
data independence independent of storage across applications
media
Virtualize data across
Lifecycle Capture M2M
all media types for
management at the data from
both structured and
application, table, multiple devices;
unstructured data
row, object levels provide real-time
analytics
20. ONLY HITACHI CAN DELIVER
SOCIAL INNOVATION AND BIG DATA TOMORROW
TRANSPORTATION MEDICAL CONSTRUCTION
Hitachi train system for Hitachi Proton Beam Hitachi construction
the London Olympics Therapy for advanced machinery at 60 global
ANALYTICS: Real-time cancer treatment sites
sensor data and ANALYTICS: CT scans ANALYTICS: RFID
diagnostics applications and all medical modalities sensors, satellite feeds,
from Hitachi fleet management apps
BENEFIT: Active machine
maintenance reduces BENEFITS: Information BENEFITS: Remote
costs and increases for more targeted tumor control of machinery
safety treatment improves CAPEX and
asset utilization
SCALABLE INFRASTRUCTURE, PURPOSE-BUILT DATA ANALYTICS
21. ONLY HITACHI CAN DELIVER
SOCIAL INNOVATION AND BIG DATA TOMORROW
INFRASTRUCTURE
TRANSPORTATION SYSTEMS GROUP
RAIL TRANSPORTATION AND
SYSTEMS CONTROL SYSTEMS
INTEGRATED STRATEGY
Hitachi train system for ACROSS HITACHI
the London Olympics
INNOVATIVE ANALYTICS
OF: Real-time sensor data
and diagnostics applications DECADES OF VERTICAL
BENEFIT: Active machine INDUSTRY EXPERIENCE INFORMATION AND
maintenance reduces TELECOMMUNICATIONS DIVISION
costs and increases safety
for passengers
GLOBAL GO-TO-MARKET SMART INFORMATION IT PLATFORM
SYSTEMS DIVISION
FOR BIG DATA OF
TOMORROW SOLUTIONS
SENSOR AND SEARCH,
TICKET STORE AND
ANALYTICS ACCESS
22. SMARTER BUSINESS SERVICE MODEL
FOR RAIL – TRAINLINK
BEFORE:
AFTER:
PASSIVE
ACTIVE MACHINES
MACHINES
ANALYTICS
Real-time sensors delivered
Scheduled inspections IMPROVE SAFETY
with human intervention
to analytics in the cloud AND EFFICIENCY
enables: maintenance of
Passive
assets
Scheduled downtime
Demand-based
and high operational
maintenance
costs warning systems
Early
to improve safety
Reduced costs from more
efficient asset utilization
WHEEL SENSOR
AND TICKETING DATA
23. OUR PORTFOLIO IS YOUR FOUNDATION
DELIVERY
DATA CENTER | CLOUD
MANAGEMENT SOFTWARE
INTELLIGENT File and content storage
ACCESS Indexing and search
FILE | CONTENT | SEARCH Intelligent object management
FOUNDATION
Integrated components
CONVERGED include Hitachi servers
INFRASTRUCTURE Fast time to value
STORAGE | COMPUTE | NETWORK
Predictable, reliable results
STORAGE Reliability and performance
INFRASTRUCTURE Sustainability
ENTERPRISE | MIDRANGE Virtualization for efficiency
24. CREATE A BETTER WORLD THROUGH
SOCIAL INNOVATION TECHNOLOGIES
Hitachi understands BIG DATA OF TOMORROW
because we build the machines that create it today.
Our decades of vertical industry expertise deliver:
REAL-TIME INFORMATION
ANALYTICS AND DECISIONS
AUTOMATED AND INTEGRATED
TECHNOLOGIES
Our customers use information to make a
difference.
Hello and welcome. I’d like to share some information with you today – not just about our business, but about how we can help yours.
Our success is fueled by our exceptional global team. Over 5,700 employees operate in more than 100 countries around the world, and we’re growing all the time.
Our product development relies on innovations from 37 global R&D facilities in the US (California, Massachusetts, Washington), United Kingdom and Japan. We are also positioned to respond rapidly to any customer need from our worldwide factories and distribution centers.
Our tremendous growth is fueled by our virtualization strategy. Today we have over 500PB of storage under management with more than 50% of it virtualized. This gives HDS the largest virtualized storage footprint in the industry.Important note:Hitachi is the leader in Storage Virtualization with over 19,000 virtualization capable systems (USPs and later) deployed. About 50% of our customers actively use external storage virtualization. No one else is close to our install base or capabilities.IBM’s SAN Volume Controller is a clustered appliance, sold by node. An SVC system has to have at least two nodes, many have more. In press releases IBM has claimed 14,000 SVC nodes have been licensed, however IDC tells us they estimate this represents only 4,000 actual SVC systems. The chart represents a one-system configuration for an equal comparison to Hitachi.IDC and others also estimate that EMC has less than 500 Invista virtualization appliances installed.
Successes like these are the reason leading organizations trust HDS to keep information flowing throughout their businesses. In fact, 82% of FORTUNE Global 100 enterprises are HDS customers. Fortune Global 500 companies across a range of industries rely on HDS, including:Over 90% of technology firms3/4 of healthcare and telecommunications companiesOver half of the energy, retail, manufacturing, insurance, business, transportation and financial services firms
Hitachi Data Systems draws on the rich resources of our parent company, Hitachi, Ltd. Hitachi is one of the world’s largest integrated electronics companies with an innovation budget of $5B (FY11). Our solutions are central to Hitachi’s social innovation strategy, which aims to improve quality of life through advanced social infrastructure supported by sophisticated data center solutions.
We have been developing and delivering industry-leading storage solutions for the past 3 decades—something that few vendors can claim. We are best known for reliable, high-performance enterprise storage and storage virtualization. But Hitachi Data Systems also brings enterprise-class features and performance to the midrange with our Hitachi Unified Storage family. Introduce the customer to Hitachi’s ‘One Platform All Data’ strategy and articulate the unique value of our strategy and how it is superior to the competition over the next few slides.Key Points:1.) Hitachi Data System’s focus is on managing information. Our goal is to help customer’s closely align their storage infrastructure with their business requirements by delivering storage solutions that reduce complexity, cost, and risk, as well as TCO, while increasing IT efficiency.2.) Our strategy is to deliver ‘One Platform For All Data’. To understand why this is this important let’s look at the customer challenge: - The amount of digital data being created and stored continues to grow unabated. - Regulatory and compliance requirements are driving organizations to store more data for longer periods of time. Furthermore, they need to be able search for specific data if they’re ever asked to. - The explosive growth in semi-structured (e.g. email) and unstructured (files) is forcing customers to look for new ways to deal with files, metadata, and content. - Every application has different storage requirements for performance, availability, retention, etc. - Vendors traditionally throw discrete solutions at each of these different problems. - It’s still cheaper for organizations to buy storage then to manage it so customers typically throw more storage at the problem. - IT budgets remain relatively flat.Because the traditional response to these challenges has been to throw more storage at the problem customers end up managing multiple silos for their different application requirements. This is complex, costly, and inefficient.Hitachi address these challenges with a unique ‘One Platform For All Data’ strategy comprised of an integrated family of:1.) Storage arrays for applications from mission-critical OLTP to long-term archiving.2.) Intelligent storage controllers to virtualize and simplify heterogeneous storage environments.3.) Storage management solutions to manage all your storage infrastructure. 4.) Tiered storage and data mobility solutions to simplify your infrastructure and reduce cost by aligning your data with the right tiers of storage.5.) Business continuity solutions to support all backup, local and remote replication requirements.6.) Archiving solutions provide enterprise class archiving and search across all applications.7.) NAS solutions for high-performance applications, SAN/NAS consolidation, and common file/print services.With Hitachi’s strategy, all of these capabilities work in unison enabling customers to leverage ‘One Platform For All Data’. The benefits can be immense. Once the customer gets the general idea of our platform strategy, the next key is to understand the customers key pain points and how they measure success. Do they want to save money, reduce risk, meet a compliance requirement, insure availability of mission-critical applications, etc.? If you understand that you can translate it into what we can deliver.Bottom Line: Hitachi has a very unique strategy enabling customers to leverage a single platform for all their storage requirements. This is very different than what our competitors. Customers should walk away from this part of the discussion a clear understanding of our platform strategy and how it can benefit them.
To accelerate time to deployment and ease of management, HDS also offers a suite of converged data center solutions that bring storage, networking and computing resources together and enable common management. We integrate Hitachi storage, software and servers with best of breed products from our partners to bring you converged solutions that deliver predictable, reliable results.
The next layer of offerings aims to provide intelligent access to business content and information. These products provide management, protection, archiving and searching of your files, objects and information across their lifecycles. With unstructured data growing exponentially, HDS is investing heavily in bringing its well-known scalability, performance and reliability to this part of the portfolio – as evidenced by our recent acquisition of BlueArc.
Our products and solutions are available through traditional data center delivery or cloud models. Our leadership in automation and virtualization have made us successful in the data center and are fundamental to enabling cloud deployment and delivery – whether private, public or a hybrid approach. Enterprises of all sizes are looking to the cloud or IT as a service to reduce costs, maximize utilization and streamline operations. HDS is focused on helping customers to adopt cloud at their own pace.
Hitachi Data Systems also offers a unified suite of software to view, monitor, tune and report on your environment – all while managing capacity on demand and ensuring applications are performing optimally. We also ensure protection and availability of that data through nondisruptive migration, replication and backup capabilities.
Unlike vendors who focus on proliferating siloed,proprietary systems at your expense, our solutions are built on a single platform that makes them compatible with each other as well as your existing, third-party infrastructure so you can manage all your storage resources centrally. Our strategy gives you access to all your data at all times, no matter which platform it resides on. So you can eliminate silos, speed information accessibility, and lower costs and complexity.Hitachi Data Systems and Hitachi is the only vendor who can provide you with a single, virtualized, and scalable data management architecture for all open systems platforms (x86, VMware, Solaris, Linux, AIX) AND for all data and information types. This significantly simplifies your operating environment and directly translates into the following benefits: Lower operating costsLess people to manage more data as the business grows Lower risk and higher availability of services within the infrastructure Ultimately, we enable you to increase the return on your company’s information assets What we’re looking at is information, or data depots regardless of how it’s represented. Web page, database, email, email attachment, medical image, we don’t discriminate capabilities or feature / functionality based upon the format of the data or how it was created or how it is being stored. There’s a federated way of looking across these content types which improves your business’s ability to react to changes and opportunities in an efficient and cost-effective manner. The Hitachi Data Systems approach is in stark contrast to competitors (EMC, specifically, but also IBM, and HP) who tend to have discreet products for different data types or silos. And by the way, these vendors will also have incompatible management tools and GUIs to manage these discreet products forcing you, the customer, to make difficult and costly choices on who to train on what UI. Reduced complexity means SLA’s can be met more reliably than with comparable solutions Integrated data protection services improves data availability and customer experience Enhanced flexibility More services in-scope for delivery So let’s take a closer look, then, at the 4 Pillars, as we define them, and what we believe are the key enabling technologies that set us apart, but that will also help enable the kind of business transformation that you are likely looking at, or at the very least, thinking about.
TRANSITION SLIDE FOR ANIMATION PURPOSES. DO NOT DELETE.
Our open technology and collaborative approach mean HDS solutions integrate with your existing environment to help you get the most out of all your investments. Our partnerships with Microsoft, VMware, Oracle, SAP and dozens of othersensure you get a seamless experience as well as better performance and functionality from a highly tuned solution. For instance, 2/3 of our virtual storage deployments have been done in VMware environments so you can trust that it will work well in yours.
Our unique approach adds up to big savings for our customers – and we can prove it. Our Storage Economics methodology helps customers assess the true costs of their storage environment and develop short and long-term plans to reduce their TCO.Engagements with more than 1000 organizations worldwide have shown that HDScustomers consistently achieve OPEX reductions of 20-40% and CAPEX reductions of 20-50%. Not only will your business be more efficient, it will also be more agile because your company will be armed with powerful insights that help uncover opportunities and accelerate delivery of new offerings that grow revenue.
We help our customers’ businesses perform at a higher level, and as a result, we do too. In fact while the worldwide storage market has remained relatively flat in recent years, HDS achieved year-over-year growth of 20% in fiscal 2011 (our last fiscal year). This growth has allowed us to make strategic acquisitions for high-growth market segments like our BlueArc acquisition in September 2011. Financial analysts have acknowledged that we’re out-performing the market and taking share. As FBN Securities recently reported, Hitachi’s growth percentage in enterprise storage was in the high 30s in our fiscal Q4 (Jan-Mar 2012) – outperforming EMC by almost 50 percentage points in that segment.
We help our customers’ businesses perform at a higher level, and as a result, we do too. In fact while the worldwide storage market has remained relatively flat in recent years, HDS achieved year-over-year growth of 20% in fiscal 2011 (our last fiscal year). This growth has allowed us to make strategic acquisitions for high-growth market segments like our BlueArc acquisition in September 2011. Financial analysts have acknowledged that we’re out-performing the market and taking share. As FBN Securities recently reported, Hitachi’s growth percentage in enterprise storage was in the high 30s in our fiscal Q4 (Jan-Mar 2012) – outperforming EMC by almost 50 percentage points in that segment.
A layer above the infrastructure, sits a family of offerings aimed to provide intelligent access to business content and information. These software-based products provide management, protection, archiving and searching of your files, objects and information across the complete lifecycle.
