1. Messageboards, Online Classifieds, and multimedia Social Media Education Series Part 2

2. Follow the conversation TWEET MOST TO WIN A FREE GSM CONSULTATION AND ANALYSIS Everyone’s Eligible Except @DawnMillerHomes www.tweetchat.com Hashtag #YPNGSM

3. Recap

4. Recap

5. OBJECTIVES

6. Explain forums

7. Get more from online classifieds

8. Unlock the power of multimedia

9. Do It yourselfer

10. Trial and error

11. You Do it

12. Capture all 3

13. What is a forum?

15. Lets Compare 200 To 300 1 link YOU

16. Lets compare YOU 40,000 To 100,000 Limitless links

17. Forums are relevant

18. Why use Forums?

20. CAPTURE SEO DESPITE THE REVOLUTION SOCIAL SEO IS STILL KING

21. How to capture SEO Build Inbound Links

22. Click settings or profile

23. Find edit or create signature

24. Edit signature window

25. TYPE TEXT

26. Highlight TEXT

27. Select insert link

28. Enter your website address

29. Preview

30. Every page is a link

31. Choosing the right forums

32. Join a real estate forum

33. Every hobby has a forum

34. Local forums

35. Questions? DAMIEN STEINER SMITH GUERRILLA SOCIAL MEDIA 757-748-6856 Damien.smith@guerrillasocialmedia.com www.guerrillasocialmedia.com

37. Long and Foster Trainer

38. Founder of Wolkia (Real Estate Technology and Media Education)

39. Trump University Adviser and Blogger

41. All of Tina’s Presentations Can Be Found at: http://www.slideshare.net/tinainvirginia

42. What is Syndication? Syndication is when information you enter on one website is then sent out to multiple other websites. Example: Enter a listing in Listhub and it is sent to Trulia, Zillow, Realtor.com, Oodle, etc. etc. etc.

43. Places to Add Listings Where They Can Be Syndicated: Brokerage website Vflyer.com Propertypreviews.com Postlets.com Realbird.com Hotpads.com Personal Website Solution (such as Point2Agent) Iwantanoffer.com And many, many more!

44. Online Advertising = Google Juice = Exposure!

45. What do online flyers offer? Interactive user experience Video imbedding Multiple links Click-to-chat, click to call Mapping Single property websites – cloud hosting Sharing, bookmarking Virtual tours, slideshows Opportunity to imbed on other sites

46. Realbird.com Example

47. Online Classified Manual Posting Craigslist Backpage Kijiji

48. Bookmarking Your Listings

49. A Few Tips… Advertise listings first – they’re your product Every agent should have at least 10 listings they are actively marketing (they do not need to be your listings – ask someone in your office if you can “borrow” theirs). Other things to advertise: relocation packages, first time homebuyers guide, “100 ways to get your home ready to sell”, etc. Advertising “Free CMA” is so 1980’s – be more creative! Must offer something of VALUE! Google yourself and your listings – use Google Alerts

50. And More Tips… Do NOT “scream out” your listings! Posting listings or other “advertising” on your Facebook PROFILE is a violation of Facebook’s TOS. Only use your Facebook PAGE for advertising. If you are not going to engage with the community, don’t bother using social networking sites. Advertise what sets YOU apart from other agents: “All of my listings feature text-to-flyer” and explain why that benefits the consumer. Consistency in communication! Text to text, etc.

51. Email Marketing Be careful! Do NOT spam! Allow for opt-in/opt-out Don’t use too much html Offer something of value – perhaps partner with a local merchant to offer a discount? Don’t make it all about real estate – hyperlocal is better You have 2-5 seconds to catch their attention Don’t forget your signature!

52. Twitter: @wolkia Facebook.com/realestatetechnology Web: wolkia.com Email: tina@wolkia.com Phone: 757-287-6338

54. ReMax First Top Producer

55. Founder of BziBee Media

56. RawVideo Tour Pioneer

57. Strategic Branding Expert in Real Estate

59. 3/29/2010 54 Introduction Why Video Learn tips and trick to creating Real Estate Video What do I do now that I have the video?

60. 3/29/2010 55 Tools What kind of camera can I use ? What’s the best software ? What is the cost ? How long does it take ?

61. 3/29/2010 56 Video Camera options 1. Flip 2. Phone 3. Point and shoot camera with video 4. Hi def personal camera 5. Hire a Videographer

62. 3/29/2010 57 Software Many cameras come with some form of software to enhance your video. I use Imovie 9 a Mac/Apple product. You can use windows movie maker Flip cameras come with editing software

63. 3/29/2010 58 Where to host my video 1.Youtube 2.Wellcomemat 3.Company websites 4.Personal sites 5.Vimeo 6.Viddler 7.Flicker 8.My space

64. 3/29/2010 59 Getting ready to film Turn on all the lights in the house Walk thru open all the doors you can Make sure the home is staged and ready Check sinks and toilets for distractions Look for odd spots to avoid in the home Check for great feature areas

65. 3/29/2010 60 How to film Move slowly. You can always speed the film up to get your scene from one area to another in the finial product. Do not pan the camera back and forth to fast. When coming out of a room back up don’t turn around and walk out. Hold the camera at chest or waist height. The angle is a bit different for perspective. Don’t not focus on windows or the rest of the room will be dark. MOVE SLOW !!!!! Best tip I can give you !

66. 3/29/2010 61 Filmed, cut, uploaded now what ? Once I have my video done I add the link to every thing I can. Facebook, Blogs, I send link to clients, lenders, agents. Any one I think might have a perspective buyer. Wellcomemat allows me to post a MLS compliant video and allows me to post chapters with in the video so the consumer can get to the part of the video they may want to look at more than once easily.

67. 3/29/2010 62 Hand Held Example Taken with an Iphone

68. 3/29/2010 63 Client Video’s

69. 3/29/2010 64 Other examples 709 Mt Holly Muse Client promotion

70. 3/29/2010 65 Summary Video is coming to Real Estate. West coast agents are seeing this as the replacement of panoramic photos. Just try it . The worst that can happen is you delete it and hire someone to help you. Video allows you to convey more about the the product than any other form of advertisement.

71. 3/29/2010 66 Where to Get More Information AlisonCreamer@gmail.com 757-652-8880 I will gladly work with you on creating your own personal video tours and photos if needed