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Digital Chic: How to Design a Fashion Site that Sells
April 16, 2014
@guidance
#FashionByMagento
Our Speakers
Jon Provisor
CIO
Guidance
Andy Solomon
COO
Sole Society
@guidance
#FashionByMagento
@guidance
#FashionByMagento
@guidance
#FashionByMagento
How to Design a Fashion Site that Sells
!   Brand Storytelling through Visual Design & UX
!   Improving Customer Experience
!   Targeting and Personalization
!   Mobile/Responsive
!   Features Driving Conversion
!   Q & A @guidance
#FashionByMagento
Agenda
Brand Storytelling through
Visual Design & UX
@guidance
#FashionByMagento
Offer Engaging & Enjoyable UX
What Works on Brand Site May
Not Work on Ecommerce Site
Consider Best Practices:
ü  Ease of Use
ü  Simple Navigation
ü  Captivating Images
ü  Display Product in Context
ü  Vibrant Lifestyle Videos
Improving Customer
Experience
@guidance
#FashionByMagento
How to Wear / Style Tips
Immediate View of Inventory
Availability
Faceted Navigation
Quick Access to Customer
Service
List Recently Viewed Items
Auto-Complete Search
Shop The Look
Targeting &
Personalization @guidance
#FashionByMagento
Email Remarketing:
ü  Discount Alerts
ü  Inventory Availability
ü  Cart Abandonment
ü  Review Request
Email/Website Behavioral
Targeting:
ü  Previously Viewed Products
ü  Loyalty Discount
ü  Landing Page Linked to
Email/AdWord/Display Ad
ü  Invite A Friend
Welcome Email Cart Abandonment
Email
Review Request Email
Invite A Friend
Welcome Email Cart Abandonment
Email
Mobile/
Responsive Site
@guidance
#FashionByMagento
Mobile No Longer An Option
Responsive Design: Best for
a Site that Requires
Continuous Updates
Mobile Site: Best for a Site
that Requires Interactivity
(Videos, Banners) or Focused
on Unique Mobile Needs
If Only eTail, Must Be Mobile
Mobile Home Mobile
Navigation
Mobile Landing
Page
Mobile PDP Mobile Style Tips
& YMALs
Mobile Cart
Features Driving
Conversion
@guidance
#FashionByMagento
Enlarged & Multiple Product Views
What’s New / New Arrivals
Ratings & Reviews
Shoppable Image / Lookbooks
Shoppable / Digital
Catalog
@guidance
#FashionByMagento
Features Driving
Conversion
Shop by View / Feature
Social Merchandising Improves
Customer Engagement
Blogger Relations
Social Media for Customer Care &
Marketing
Q & A
@guidance
#FashionByMagento
Contact Information
Jon Provisor
jprovisor@guidance.com
Andy Solomon
andy@solesociety.com
@guidance
#FashionByMagento
www.magento.com/fashion
Thank You!
@guidance
#FashionByMagento

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Digital Chic: How to Design a Fashion Site that Sells