The document summarizes plans for an event to promote the opening of a new Biotherm boutique in Almaty, Kazakhstan. It includes details on advertising concepts and PR channels to promote buzz for the event. The event will feature a performance by singer Alizee, a DJ, catering, decorations, and technical support at the boutique location on August 5th from 7-10 pm with free entrance. Media promotion of the event is outlined for radio, websites, and social media platforms.
4. PR instruments and channels
Opening of the
Biotherm boutique
Buzzing before the
event:
teasers: flyers in the
“bohemian” places of
Almaty, teaser on the
building of the
boutique.
Web site launch
13. Background information
Birth name: Alizée Jacotey
Born: 21 August 1984 (age 26)
Ajaccio, Corsica, France
Genres:
World, pop, rock, hip hop, electronica, dance
Occupations: Singer
Years active: 2000–present
Labels:
Polydor (2000–2007)
RCA (2007–2008)
Wisteria Song (2007–present)
Jive Epic (2008–present), subsidiary of Sony
Music Entertainment
Associated acts : Mylène Farmer, Madonna
Edie Sedgwick
Website: www.alizee-officiel.com
14. Show program
Catering
Personnel
involved
Decorations
Technical support
Event date: August 5, 2011
Location: Biotherm Boutique
Time: 7pm – 10 pm
Free entrance, FC
15. Show Host:
Rinat Safargulov - $3.000
Alizee – $100.000
DJ Denis Prashkevich - $500
18. Decorations and facilities:
2 Tents 5x5 size (ordered production) - $2150
4 Buffet tables 180x90 size (rent) - $45
+ $285 tables transportation
6 Bar tables - $65
24 Bar chairs (ordered production) - $600
200 blue balloons - $215
10 Flower sets - $215
Technical support: light, sound, stage - $5000
The total cost of the event is ≈$127.655
19. Media and media vehicles
Event announcement on “Energy fm” radio
Program name : “Gentlemen Club”
Main topics: men’s fashion, style, famous people
Length: 5-7 min.
Language: Russian
Frequency: Tuesday and Friday.
Time: original at 1pm, repeating at 6pm and next day
morning
Rotation period: from 17.07.11 till 04.08.11
20. Media and media vehicles
Promoting biotherm.kz on:
Yvision.kz
Facebook.com
Vkontakte.ru
Cosmo.kz
Promotion includes: blogs, groups.
Activities start from 08.07.11
Responsible person: PR manager