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- 1. 11 «nye» mYouTime board meeting 11.august 2014 King Henry of Germany delivering a lecture at the University of Bologna, year 1233. What have changed?
- 2. 22 «nye» mYouTime board meeting 11.august 2014 mYouTime «SMMILe» «Social Mobile Micro Learning» “mYouTime’s vision: futures learning intensive society & the new context of learning - when, how, why, what and from whom we learn” “mYouTime’s mission: Enabling learning regardless of geography, time, gender & societal constraints”
- 3. 33 «nye» mYouTime board meeting 11.august 2014 Agenda styremøte 1. Velkommen om bord! 2. Møteledelse, referat etc 3. Formalia ifm deal m Amendor 4. Smakebit strategi 5. Selskapsstruktur / hovedansvar 6. ToDo 7. Kommunikasjon med styret 8. Årets styremøter
- 4. 44 «nye» mYouTime board meeting 11.august 2014 First in. Still alone. Ease of use. Peer2peer focus. International skills. Match w Conexus. Attracts international interest. Entry at attractive customers. Restart. Lightfooted. Lack of (relevant) content. UGC is demanding. Conversion rate. Just one rev.model. Capitalisation. Smell of garage. Admin & maintenance. NIH. Greed –memento mori. Unfinished technology. Internet safety. Limited / expensive WiFi access in 3. world. Freeware. Wrong strategy. Positioning. Globalization. BRICS etc. Smartphone/internet penetration. Old school is boring – alienating. Need2KnowNow. Want2know. Affiliation. Quick SWOT of mYouTime AS:
- 5. 55 «nye» mYouTime board meeting 11.august 2014 Interne ledestjerner 1. Vi skal strekke oss etter stjernene. 2. Think global, act local. 3. Dominente i vår andedam. 4. La oss gjøre vårt beste. 5. La oss jobbe sammen. 6. La oss slukke branner. 7. La oss skape noen branner. 8. Respekt for fagkunnskap.
- 6. 66 «nye» mYouTime board meeting 11.august 2014 Verdigrunnlag 1. User happiness. 2. Sharing. 3. Celebration. 4. High on CSR. 5. Correlation between RNWC & employee happiness. 6. Supervised burnrate. 7. Attract best brains possible, stay as small and lightfooted as possible. 8. Sharp, common, digested international strategy.
- 7. 77 «nye» mYouTime board meeting 11.august 2014 1. Hvor er vi? 2. Hvorfor er vi her? 3. Hvor skal vi? 4. Hva har vi gjort for å komme dit? 5. Hva må vi gjøre for å komme dit? 1. Hvor er vi? 2. Hvorfor er vi her? 3. Hvor skal vi? 4. Hva må vi gjøre for å komme dit? 5. Hva har vi gjort for å komme dit?
- 10. 1010 «nye» mYouTime board meeting 11.august 2014 Inntektsmodeller PayPrView (Google, Twitter, FB) Årsavgift (Spotify) PayPerLearning (Finn.no, NKI, NKS) PayPrSale (PriceRunner, Spotify) Teknologisalg (BI, NHH, Bærum, Unesco, OECD)
- 15. 1515 «nye» mYouTime board meeting 11.august 2014 What is progress? 1665 1893 2003
- 20. 2020 «nye» mYouTime board meeting 11.august 2014 mYouTime utviklingsmodell Idédugnad Oppgavebeskrivelse Kategorisere Oppgavebeskrivelse Analyse Oppgavebeskrivelse Handle Oppgavebeskrivelse
- 22. 2222 «nye» mYouTime board meeting 11.august 2014 Forventningertil styret: 1. Styrets ansvar og oppgaver – skape en felles forståelse 2. Utarbeide styreinstruks –forenkler og synliggjør hva, hvorfor og hvordan 3. Forstå virksomheten –gjør seg kjent med virksomheten 4. Utarbeid årsplan for styrets arbeide 5. Evaluer eget styrearbeide – sammensetning og effektivitet 6. Prioriter strategiarbeide –tenk fremtid 7. Styreprotokoll –verdidokument for virksomheten 8. Daglig leder – samspill med styreleder og styret 9. Forholdet til revisor 10. Få implementert god styring og ledelsesrapportering
- 23. 2323 «nye» mYouTime board meeting 11.august 2014 Forventninger til daglig leder 1. Mål for stillingen 2. Organisasjon og plassering 3. Ansvar og myndighet 4. Fullmakter og økonomiske rammer for beslutninger 5. Generelle arbeidsoppgaver for daglig leder
- 25. 2525 «nye» mYouTime board meeting 11.august 2014 Crossroad 0 Technology or service? «Der kunde ist König» 1. Vi skal utmerke oss. 2. Vi leverer løsninger. Vi gjør kundene våre innovative og konkurransedyktige. 3. Vi skal være viktige for de kundene vi har. 4. Vi skal bli største leverandør hos kundene våre. 5. Vi skal ha de beste kundene. 6. Vi skal være innovative og annerledes. 7. Vi skal investere i kundene våre. 8. Dont ask any questions… 9. Det skal være artig å handle med mYouTime. 10. Vi skal tjene penger. 11. Mye penger. 12. Vi skal feire våre landevinninger. Dele seierne.
- 37. 3737 «nye» mYouTime board meeting 11.august 2014 Product life cycle: Hvor er vi?
- 38. 3838 «nye» mYouTime board meeting 11.august 2014 Bør vi bli populære? En disruptiv innovasjon er en nyskapning som forstyrrer et eksisterende marked. Begrepet brukes i forretnings og teknisk litteratur for å beskrive innovasjoner som forbedrer et produkt eller en tjeneste på en måte som markedet ikke forventer, vanligvis ved å senke prisen eller designe for et annet sett med forbrukere. Den disruptive innovasjonen vil som regel være enklere, billigere og mer praktisk enn de etablerte produktene i de tradisjonelle markedene. Vi skiller mellom disruptive og «sustaining» innovasjoner. Sistnevnte referer til innovasjoner som gir bedre ytelse enn det som tidligere har vært tilgjengelig for mer krevende, high‐ end kunder.
- 39. 3939 «nye» mYouTime board meeting 11.august 2014 Wikipedia: Henry Mintzberg defines strategy as "a pattern in a stream of decisions" to contrast with a view of strategy as planning,[while Max McKeown argues that "strategy is about shaping the future" and is the human attempt to get to "desirable ends with available means". Vladimir Kvint defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long‐term success if followed faithfully.
- 41. 4141 «nye» mYouTime board meeting 11.august 2014 # Tiltak Beskrivelse Ansv Frist Budsjett 1 Oppstart Conexus Orient Få i gang R&D Morten/G unnar Done 0 2 Kjøpsavtale Arvid fronter mot Amendor og får på plass avtaleverket, ikke minst får i gang pkt 1 over her Arvid 10.8 ‐ 3 Styremøte 11.8 Se innkalling Gunnar Done ‐ 4 R&D liste Gunnar utarbeider liste over features på Google Docs til pkt 1 over. Tar møte med Morten. Gunnar Done ‐ 5 User manuals 1 utgave av user manuals engelsk og norsk på Google Docs Gunnar Done 6 Kundeoppfølging Booke møter sammen med Conexus med eksisterende kunder BI, NHH, www.nr.no, Bærum kommune, www.berendsen.no. Fokus på å spre entusiasme samt lytte til, avklare behov. forventninger, krav Gunnar 15.8 7 Innsalg Sammen med Conexus lage enkel plan for (1) følge opp eksisterende kunder, (2) bearbeiding av eksisterende prospekter, (3) bearbeide/informere eksisterende CX kunder Gunnar 25.8 8 Systemintegrasjon Koordinere/overføre – slik at MT i størst mulig grad tilpasser seg rutiner og systemer allerede etablert i CX. Gjelder fx regnskap, salgsrapportering, kalendersynkronisering, epost, web, intranett, mobilbruk, kontor, møter 15.8 9 R&D plan På basis av pkt pkt 1, 4 og 6 over, samt R%D plan for Conexus og, samkjøring mot den, lage en R&D plan for MT Morten? 20.8 10 Vannskille I alt vi gjør markere et vannskille i profesjonalitet, leveranse og fremdrift Alle 11 Dugnad Få med eiere, styremedlemmer og nøkkelansatte i CX til å løfte, løpe i lag! Alle 12 USA Følge opp leads fra USA Gunnar Done 13 Kagge Følge opp siste 12 mndr diskusjoner Steinar/G unnar 12.8
- 42. 4242 «nye» mYouTime board meeting 11.august 2014 11.8.2014 – board meeting
- 43. 4343 «nye» mYouTime board meeting 11.august 2014 1. Save mice & men 2. Take care of excisting customers 3. Maximize user happiness – mean a lot for someone 4. Good cooperation with Conexus in particular Conexus Orient 5. Good cooperation with owners and board
- 44. 4444 «nye» mYouTime board meeting 11.august 2014 Product life cycle: Hvor er vi? Development In the development stage, the product goes through testing and a prototype is developed. This is after considerable market research to identify consumer needs and wants. If the product is deemed commercially viable, then the product may be put into mass production and launched. It is important to remember at this stage expenditure for the company is high. No income is being received as there are zero sales. This is the first stage of the product cycle lifespan. Introduction This is the stage in which a new product is first made available in the market. In the introduction stage, customers are few, competition is less, sales are low, risk is high and profits are low or nil. There are heavy distribution and promotion expenses. This stage is full of risks and uncertainties. prices are also high because(1) costs are high due to low level of output.(2) technological problems in production may not have been solved, and(3) high profit margins are required to support the heavy promotion expenditure. the product at the introduction stage requires high activity in promotion. Growth If the product is popular with consumers, then sales will start to rise. It may be a rapid growth or a slower one. Rapid growths that fall away just as quick are called 'Fads'. That process is known as Growth. Advertising is often still heavy at this point
- 45. 4545 «nye» mYouTime board meeting 11.august 2014 Core product: Hva selger vi?
- 47. 4747 «nye» mYouTime board meeting 11.august 2014 What is learning?
- 48. 4848 «nye» mYouTime board meeting 11.august 2014 What is progress? 1665 1893 2003
- 49. 4949 «nye» mYouTime board meeting 11.august 2014 The new context of learning by UNESCO’s www.rielmiller.com The how, when, why, what and from whom we learn are changing so dramatically that PhD’s from universities like MIT , Stanford etc may be only 19 years in 2020.
- 50. 5050 «nye» mYouTime board meeting 11.august 2014 mYouTime «Guerilla learning» «Everyone is a teacher. And a student» «Snapshat for learning» «Slick» «School is stoneage» “Idle idol learning” “Learning 24/7” «Learning undercover» «Learning is fun» «Intelligent access control» «Planned Unplanned learning» «Stuctured Peer2peer Based Performance support»
- 51. 5151 «nye» mYouTime board meeting 11.august 2014 Learn from today’s leaders Learn from today’s leaders Learn from (unknown) friends Learn from (unknown) friends Actions speaks louder than words Actions speaks louder than words Small is beautifulSmall is beautiful A picture tells more than 1000 words A picture tells more than 1000 words
- 52. 5252 «nye» mYouTime board meeting 11.august 2014 A mYouTime is a multimedia presentation optimized for Android/iOS smartphones and tablets. mYouTimes may be created ad hoc and distributed to relevant members of an organization. A couple minutes to create, a minute to experience. mYouTimes are used in learning intensive organizations where learners use their idle time to develop skills on the go.
- 53. 5353 «nye» mYouTime board meeting 11.august 2014 mYouTime Specifications: 1. A learning package may consist of the 4 elements text, picture, sound and video – followed by a quiz. 2. All student responses is tracked. 3. All users may create content to supplement content created by coach/teacher. 4. Optimized for smartphones, but also works on PC 5. Works offline after content is downloaded 6. Lessons learned from social media proves that limitations are more important than options in a mobile learning context 7. Responsible design, universal design
- 54. 5454 «nye» mYouTime board meeting 11.august 2014 User case 1: Crisis prevention
- 55. 5555 «nye» mYouTime board meeting 11.august 2014 User case 2: Crisis management
- 56. 5656 «nye» mYouTime board meeting 11.august 2014 User case 3: Structured Performance support
- 57. 5757 «nye» mYouTime board meeting 11.august 2014 www.mYouTime.com – mikrolæring på farten User case 4: Best practise
- 58. 5858 «nye» mYouTime board meeting 11.august 2014 User case 5: Peer2Peer learning in secondary school
- 59. 5959 «nye» mYouTime board meeting 11.august 2014 User case 6: Internal training and performance support www.berendsen.com
- 60. 6060 «nye» mYouTime board meeting 11.august 2014 User case 7: Used in traditional classroom for 18000 students and 1500 teachers at secondary school www.hugs.no
- 61. 6161 «nye» mYouTime board meeting 11.august 2014 User case 8: Used as conference app for 1200 attendees at Scandinavia’s largest edtech convention www.nkul.no
- 62. 6262 «nye» mYouTime board meeting 11.august 2014 User case 7: Used for formal adult training at Europe’s second largest business school www.BI.no
- 64. 6464 «nye» mYouTime board meeting 11.august 2014 The hole in the wall project https://www.ted.com/talks/sugata_mitra_build_a_school_in_the_cloud#t-144910
- 69. 6969 «nye» mYouTime board meeting 11.august 2014 Saul Carliner, professor at Concordia University in Montreal, researched whether ROI (return on investment) was worthwhile for measuring training’s value. 1. 78% of all training is assessed for satisfaction. 2. Just 38% of programs are evaluated for learning, 9% for transfer, and 7% for impact. 3. 10% didn’t measure anything and almost 88% only measured completion. How Should We Measure Training's Value?
- 71. 7171 «nye» mYouTime board meeting 11.august 2014 The history of mobile learning and performance support ‐1000 BC ‐500 BC 0 500 AC 1000 AC 1500 AC 2000 AC
- 72. 72 What can technology do for education and training? • What is learning?What is learning?
- 74. 7474 «nye» mYouTime board meeting 11.august 2014 The learning intensive society & SMMILe (SocialMobileMicroLearning) 1. May no learning be better than inferior learning? 2. May inferior learning be more dangerous than smoking? 3. Is good learning the same today as for 10 years ago? 4. May we learn 50% more on half the time? 5. May we learn from our students/employees? 6. May students learn from other students? 7. Is unintended learning most effective? 8. May we learn in idle time? 9. May we learn all we need in idle time?
- 77. 77 Inspiration 2
- 79. 79 Micro learning Aims to provide useful JIT skills acuired in: • Tiny learning units • Short‐term learning activites • Anywhere, anytime, anyhow, from anyone
- 80. 80 Micro learning Learning is broken down into fragments: • Extremely short and focused • Minutes & seconds • Keywords & headlines • Distributed environments • Not all vitamins in one day neither?
- 82. 82 1. Learning anywhere and anytime (complete independence of time/location) 2. Learners become co‐producers of learning content (learner centered approach, demand‐driven JIT learning) 3. Knowledge sharing (facilitates collaboration and informal learning) 4. Creates pride and a sense of purpose for the entire organisation 5. Ownership and enthusiasm Mobile micro learning benefits