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TheMissing,[object Object],Readers,[object Object],You’re approaching,[object Object],1,300,000,000,[object Object],Andy Harjanto,[object Object]
1999,[object Object],the year, blog usage spread,[object Object],like wildfire,[object Object]
ten years later…,[object Object],200 million blogs have been created,[object Object]
Today, there are many forms of blog,[object Object],moblog,[object Object],photoblog,[object Object],sketchblog,[object Object],vlog,[object Object],artlog,[object Object],mp3blog,[object Object],microblog,[object Object],podcast,[object Object]
2009,[object Object],1.7 billion online users,[object Object]
A person’s voice,ideas,[object Object],can be shared, accessed,[object Object],instantly by ,[object Object],1.7 billion users,[object Object]
can,[object Object],But, do they read,watch or listen to you? ,[object Object]
71%,[object Object],Of World Population Don’t Speak English Daily,[object Object]
that’s,[object Object],1,300,000,000+,[object Object],online users,[object Object],Italy,[object Object],Japan,[object Object],Spain,[object Object],China,[object Object],South Korea,[object Object],Iran,[object Object],Brazil,[object Object],Mexico,[object Object],Russia,[object Object],Indonesia,[object Object]
and growing at 500+%since 2000,[object Object]
This means millions of blogs never,[object Object],reach full potential readers,[object Object]
But, why should you care about ,[object Object],the other side of the world?,[object Object]
...the world is (increasingly),[object Object],digitallyconnected,[object Object],and ,[object Object],economically intertwined ,[object Object]
Global Economy Meltdown, started in 2008,[object Object],…shows how intertwineeconomy around the world is ,[object Object]
China online users population surpasses U.S Population in 2009 ,[object Object],338 millions,[object Object]
“,[object Object],Business is global, not ,[object Object],the geography and that’s,[object Object],only way to do business,[object Object],”,[object Object],Jack Welch,[object Object],at Hertz Meeting,2009,[object Object]
The world is flat ,[object Object],Thomas L Friedman, 2005,[object Object],Internet is flat and democratized information ,[object Object],Guy Kawasaki, 2008,[object Object]
in other words…,[object Object],Any of us can reach potentially a large segment of ,[object Object],6.7 billion people,[object Object],for resource, market, capital, technology,[object Object]
Less and less reliance on media, influencers,[object Object],to get your message across  ,[object Object],if you’re,[object Object],nobody today? ,[object Object],you can be… ,[object Object],somebody tomorrow ,[object Object]
Let’s democratize…,[object Object],ways to consume and publish blog content,[object Object],Creative commons – Flickr:KevinDooley,[object Object]
..but first, we have ,[object Object],a few challenges..,[object Object]
Let’s put ourselves in their shoes,[object Object],a few visits to a few non-English blogs…,[object Object]
Any idea what they’re talking about? ,[object Object],of course, some of you do,[object Object]
If that’s not scary enough, ,[object Object],How about write a blog post in,[object Object],a foreign language?,[object Object]
Are Translator Engines Good Enough?,[object Object],You’ll be the judge!,[object Object]
Wait… ,[object Object],There is still hope!,[object Object]
We do speak universallanguage,[object Object],Music,[object Object],Pictures,[object Object],music,[object Object],pictures,[object Object],Video,[object Object],video,[object Object]
Around the world, people already,[object Object],produceandconsumecontents,[object Object],However…,[object Object]
We still need to lower the barrier ,[object Object],for them to produce and consume ,[object Object],contents in a structured way,[object Object]
Consuming,[object Object],Speak,[object Object],Write,[object Object],increasing level of difficulty,[object Object],Listen,[object Object],Read,[object Object],Producing,[object Object]
So, let’s combine the ,[object Object],best of both worlds,[object Object],universally acceptable media,[object Object],lowest barrier of communication,[object Object]
slide blog.  n. ,[object Object],Let’s (re)define…,[object Object],Believe it or not, ,[object Object],many of you have done this,[object Object]
Slide Blog,[object Object],Less than 160 character,[object Object],Text ,[object Object],(English),[object Object],Heavy use of picture(s),[object Object]
Pictures or Photos convey stronger,[object Object],consistent, universal meaning,[object Object],Carro,[object Object],Αυτοκίνητο ,[object Object],Coche,[object Object],Car,[object Object],Voiture,[object Object],Kotse,[object Object],車,[object Object],Машина ,[object Object],Mobil ,[object Object],자동차 ,[object Object],小汽車,[object Object],سيارة ,[object Object],Bil,[object Object]
A picture is worth ,[object Object],thousand words,[object Object],What more do we ,[object Object],need to say?,[object Object],Creative Commons – Flickr,[object Object]
Readers have easier time ,[object Object],to remember ,[object Object],stories and pictures  ,[object Object],Do you remember ,[object Object],what you read yesterday?How about stories told,[object Object],years ago?,[object Object]
So, go right ahead having fun taking ,[object Object],a lot of pictures,[object Object]
and there are thousandsof pictures, ,[object Object],photos that you can reuse today,[object Object],Creative Commons,[object Object],PowerPoint Clip Art,[object Object],iStockPhoto,[object Object]
Still, ,[object Object],a set of pictures ,[object Object],does not tell ,[object Object],the whole story,[object Object],for that, we need some,[object Object],reinforcement - Text,[object Object]
OK, but why ,[object Object],160,[object Object],character limit ,[object Object],recommendation?,[object Object]
This genius did some research in 1985. ,[object Object],He concluded that 160 limit is perfect to deliver,[object Object],a short, concise message.,[object Object],People in Asia, Europe, Australia areaccustomed to 160 char limit because of,[object Object],SMS popularity,[object Object]
So, What about the,[object Object],71% of ,[object Object],non-English speakers?,[object Object]
The majority of online users,[object Object],all over the world,[object Object],actually are relatively fluent,[object Object],in core English,[object Object]
Basic/Core English: ,[object Object],English words commonly used in everyday life,[object Object],850 words,[object Object],http://tinyurl.com/2rvkow,[object Object],Source: Wikipedia,[object Object]
With pictures as the foundation, ,[object Object],brief, basic English words are sufficient,[object Object],Summer 1969, in Seattle,[object Object]
Good News, ,[object Object],Your texts will also be searchable,[object Object],by search engines ,[object Object],(Google, Bing, Yahoo)  ,[object Object]
Just write a brief text,[object Object],Get Stuck? ,[object Object],http://translate.google.com,[object Object],http://www.microsofttranslator.com/,[object Object]
Need a sample?,[object Object],You’re looking at it now ,[object Object],For more samples, please visit my slide-blog,[object Object],Shift Happens:http://andyharjanto.com,[object Object]
If you have a blog, consider adding ,[object Object],a slide-blog on a new post for the summary,[object Object]
To reiterate,  Slideblog is a sequence of slides with  ,[object Object],each slide has ,[object Object],element of,[object Object],pictures, ,[object Object],brief texts,[object Object],or both  ,[object Object]
Let’s reach out to ,[object Object],1.3billion ,[object Object],missingfriends,[object Object],new,[object Object]
Blog contents can be ,[object Object],published, consumed and understood,[object Object],all over the world,[object Object],The Dream,[object Object]
Share your story, knowledge, wisdom,[object Object],Source: Creative Commons - Flickr,[object Object]
Spread the word,[object Object]
Merci,[object Object],Díky,[object Object],धन्यवाद,[object Object],TerimaKasih,[object Object],Danke,[object Object],Gracias,[object Object],Thanks,[object Object],Tack,[object Object],謝謝,[object Object],ありがとう,[object Object],Merci,[object Object],Obrigado,[object Object]
More presentation like this, please follow, visit, subscribe to:,[object Object],Twitter:http://twitter.com/harjanto,[object Object],Blog: http://www.andyharjanto.com,[object Object],Email:andy@gestone.com,[object Object]

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The Missing Readers - 1.3 Billions and Counting

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Notas del editor

  1. Source: Minwatts Marketing Group 2009
  2. Asia 518%, Latin America 873%, Middle East 1,306%, while Northamerica is at 133%
  3. http://en.wiktionary.org/wiki/Appendix:Basic_English_word_list