Twitter and Facebook are the new phenomena. Many Facebook users and other users fail to understand how Twitter could be used, especially if Facebook has done a wonderful job connecting to friends and family. This presentation clears up the confusion and unveils opportunities in front of you.

1. Are Your Lost? Twitter Guide For Facebook User Andy Harjanto http://www.andyharjanto.com

2. You’re not alone 51% Twitter users only sign-in once a month* *many abandon all together

3. What’s it for me, then? Why would I want another social tool? How does it different thenFacebook? Am I so self-important, self-absorbed and so smug that I need to tell people what I'm doing 20 times a day? I signed up and gave up, becauseI didn’t see anything interesting

4. Use Twitter to Keep in Touch with Friends and Family?

5. No That’s what Facebook is very good for You’re using the wrong tool, if you use Twitter to connect to friends and family

6. Let’s understand the world around You This is your world This is you

7. YOUR INNER SOCIAL CIRCLE Personal, Trustworthy, Informal, Private Family Friends &

8. AND YOUR OUTER CIRCLE Common Interests Business Corporations Customers Celebrities, Public Figures Publishers(Bloggers,Journalists) Marketers

9. There is no clear line But…, In general, use Facebook for inner social circle, andTwitter for connecting anybody else outside inner circle

10. Connecting facebook uses Symmetric model twitter uses Asymmetric model OK, ok, let’s not use technical terms

11. facebook Connection made only when both parties agree to be friend

12. twitter Followers Followers Followers Connection made when a person follows other person It requires no approval* *unless you protect your account

13. twitter If someone follows you, should you follow back?

14. Not necessarily However, Unwritten Twitter Etiquette: Follow Me, Follow You People are still debating - Quantity vs. QualityQuantity : Follow Me, Follow You Approach Quality: Follow back when you feel you’ll benefit from follower or follower’s updates

15. How Do You Discover Them?

16. facebook As you join FB, Itfeels like you arrive at friend’s or family’s parties,you know most people you try to connect

17. twitter As you join Twitter, You know only few. It feels like you just arrive in a big conference Join conversations, or search on yellow pages

18. Who To Follow? (1/4) Visit http://search.twitter.com Type topic that interests you Follow some people with interesting updates

19. Who To Follow? (2/4) Find a person that you admire, or an expert Click on “Following” Follow some of persons he follows Follows

20. Who To Follow? (3/4) Find a person, based on Twitter profiles (location, bio, name) One tool that you can use is http://tweepsearch.com/You can also use “yellow page”, like http://twellow.com Find and follow the person

21. Who To Follow? (4/4) Find your competitor or person who works in the same field as yours Click on “Followers” Follow his/her followers

22. Tweeple. n Twitter Users People who follow you on Twitter

23. How To Increase Your Number of Followers The Right Way Post frequent updates with useful information.Fill-in your bio properly. The Wrong Way Follow as many people,hoping they follow you back Actually, there is no wrong or right way, Just get as many as you can

24. Don’t Be Mesmerized If Someone Has 10,000 FollowersOr More Unless he is a celebrity, it’s likely he used short cuts to get followers

25. Following/Follower Ratio What it may tell us about this person More Followings More Followers Could a be spammer, or novice user Typical user, more of listener Follow You crowd Follow Me, Typical user, more of talker Celebrity, well-known figure

26. Viral Should Not Be A Strategy But Twitter magnifies this Interesting News (300 followers) … (1000 followers) … … (400 followers) (10 followers) Everybody can followany body

27. Let’s Talk About Updates facebook twitter A Simple Idea that Revolutionizes the Social Computing

28. Tweet. n,v (Verb) the act of posting a message on Twitter (Noun) status update on Twitter

29. Tweet : What happens after you hit update button …your followers receive your tweet, butothers can see your tweet as well on twitter.com

30. Types of Tweet you’ll see everyday Get 20% discount today http://.. How to exchange your clunker http:// Self-promotion Useful link Earthquake in Japan7.3. http://... I just farted News Reporting To much information

31. Replying to a Tweet facebook On , you can comment on updates , you just mention, @username anywhere in your message twitter On @harjanto I will be back next week. Let’s sync up.

32. Re-Tweeting Think as “Forwarding” in Email How? By convention, type “RT” as a first word,followed by @username RT @harjanto,Why SMS limits to 160 characters http:// Twitter is planning to adopt and formalize this feature

34. Make the message more viral

35. Often, people follow the originating tweet owner

36. Feeling good that the update is useful for others

38. Sending aTweet Privately To A Person Start Your Tweet with “D @username” D @harjanto Wednesday9:00 am sounds good! Use sparingly, since it considers intrusive

39. # Hash Tag Really, there is actually no magic to this It is used to search tweets with specified hash tag as topic or keyword #michaeljackson #iranElection #seattleStartup

40. #FollowFriday Every Friday Many promote friends, followers to the community, ask to follow them Use#followfriday hash tag

41. All these seem a bit complex don’t you think?

42. & No Yes Once you get to used to it,it is easy. And no, caveman won’t beable to tweet

43. 140 characters on Twitter* 160 characters on SMS *remaining 20 characters are for username

44. Why only160 characters? Thanks to Blame it on this guy For his research in 1985 FriedhelmHillebrand

45. Short URL BECAUSE OF 140 CHAR LIMIT, WE NEED TOHAVE A URL SHORTENING TOOL http://bit.ly/3hoQUj http://bit.ly/2Jnq2X

46. In a world of increasing complexity and compressed time; we need brevity, and simplicity Do you still read a long email?

47. What Is Real Time Search? Ability to search contents (updates, pictures, videos) published in real time Iran Election Hurricane Guillermo Jakarta Bombing Today’s Buzz Sumatra Earthquake Tokyo Earthquake

48. How about traditional Search? We need both! Many players, including Google are going after Real Time Search business too

49. It Takes A While For..search engines tocrawl and index the Internetcontents

50. Tweetsare a natural way to provide content for Real Time Search Brief, Simple, and Mobile It is conceivable that Facebook can offer the same service with FB users’ updates. However, privacy would be a big issue

51. Let’s talk about Privacy

52. All Your Tweets Are Visible No need to be your follower to read all your tweets And searchable…

53. So IsYour Profile

54. The Good,The Bad& The Ugly for promoting business, product/services and self less privacy from (potential)employers, government It becomes easier for hackersto get your information

55. “ On the Internet, nobody knows that you're a dog ” Peter Steiner - 1993

56. Obscurity is a possibility on twitter Consequently, sometimesit’s hard to spot fake accounts much harder on facebook Since Facebook user authenticates youprior to accepting a friend request

57. Fake Or Real?

58. Verified Account For some celebrities, Twitter does account verification ?

59. So, What Is It For Me?

61. Connect to companies, provide feedback

62. Get useful info from experts

63. Share useful info to others

64. Ask questions

65. Follow your favorite celebritiesStill use Facebook to connect, share and stay in touch with your friends and family

67. Don’t over-promote your product

68. Put some personal touch in conversations

69. Connect to other professionals

70. Monitor your product, service on Twitter using Twitter search Note: You can also use Facebook Page for connecting with your fan and customers Business Use

71. 3rd Party Applications/Tools twitter facebook Integral part of Facebook user experience Tools are independent applications More than 200+ tools and growing

72. “ Learning Twitter is like learning how to bike. Painful at first, but once you get a hang of it, you can start exploring your new world ”

73. BEFORE WE END THIS PRESENTATION I LEAVE YOU WITH A FEWINTERESTING STORIES…

74. Sign of Times How A Small Business Uses Twitter Source: TechCrunchhttp://bit.ly/nVS45

75. Forget Web 2.0, How About Restaurant 2.0 ? Taco Truck announces location on Twitter +40,000 followers Source: Newsweekhttp://bit.ly/ortPy

76. Guy Kawasaki was asked to foreword a book, “Less is the new more” Easy to learn: symmetry, seduction, subtraction, and sustainability. Very valuable to do. Step 1: Read Matt's book!! ..“In Pursuit of Elegance”, he did it exactly in 140 characters

77. MORE PRESENTATION LIKE THIS? visit, subscribe, follow me on http://www.andyharjanto.com http://twitter.com/harjanto mailto:andy@guppers.com

78. …Oh, one more thing… Watch this funny video. This is what happens if you’re forced to apply digital world over the real world http://bit.ly/hD7Ih

80. Purchased at iStockPhoto.com

81. Power Point Clip Art

82. Stories

83. Naked Pizza : TechCrunch.com

84. Kogi : Newsweek.com

85. Real Life Twitter: CollegeHumor.com