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7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
Source:GWI
Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global
•
•
•
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
7 social marketing provocations for 2014
Social
Display
Search
Mobile
Print & OOH
Owned
platforms
Events &
sponsorship
Analysis and
insights
TV
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
7 social marketing provocations for 2014
Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube
22
Incremental reach
49.6% 22.6%27.8%
Facebook TV
•
•
7 social marketing provocations for 2014
Source –social@ogilvy
Sources –Wall Street Journal, Marketing dive,Adwekks
•
•
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
•
•
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
•
7 social marketing provocations for 2014
Source – Ipsos & Crowdtap
Source – Ipsos & Crowdtap
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
•
•
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
•
•
7 social marketing provocations for 2014
7 social marketing provocations for 2014
Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey
• Platform
management
• Navigation and
• roadmap
• Internal ops.
• Always on
• Relevancy
• ROI
• Learning
• Between channels
• Connection online &
offline
• Selection
• Cost
• Identification
• Utilization
Sources: Google-Wildfire 2013 SIMS
7 social marketing provocations for 2014
7 social marketing provocations for 2014
Source -marketingweek
Source -Google
7 social marketing provocations for 2014
7 social marketing provocations for 2014
Planning
Budgetsetting
Measurement
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
TRIED &TESTED INNOVATING EXPERIMENTING
70% 20% 10%
7 social marketing provocations for 2014
Thank you
Please find me at:
guy.kedar@mecglobal.com
@guykedar

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