On June 3, 2014 I presented at Cornell d:Tech which brings designers & Human-Computer Interaction (HCI) technology communities together. The presentation focused on my personal design evolution and key learning of this journey; from a traditional designer, to a web designer and finally to a design thinker. Enjoy.

1. H E L L O

2. DesignerX3
GUY LAUFER
@ G U Y L A U F E R | G U Y L A U F E R . C O M

3. THE FUTURE
IS IN PRINT

4. CHAPTER
ONE
BECOMINGA
DESIGNER

5. first chapter
BECOMINGA DESIGNER
Huge gap
The tools not relevant
Timeline
ADinosaurs

6. File
first chapter
BECOMINGA DESIGNER
Quit
Huge gap
Tools are not relevant
Timeline
ADinosaurs

7. first chapter
BECOMINGA DESIGNER
Huge gap
Tools are not relevant
Timeline
ADinosaurs
The
first
newspaper
adver2sement.
First
adver2sing
agency
in
Philadelphia.
Begins
buying
the
right
to
place
adver2sing
in
religious
magazines.
10
minutes
of
radio
2me
to
anyone
who
would
pay
$100.
Radio
surpasses
magazines
as
a
source
of
adver2sing
revenue.
NBC's
telecas2ng.
The
first
TV
spots,
featuring
a
Bulova
watch
that
2cks
for
60
seconds
THE
INTERNET
BECOMES
A
REALITY
AS
5
MILLION
USERS
WORLDWIDE
GET
ONLINE.
1993
1704
1843
1867
1922
1938
1941
*
hYp://adage.com/ar2cle/special-­‐report-­‐the-­‐adver2sing-­‐century/ad-­‐age-­‐adver2sing-­‐century-­‐2meline/143661/

8. first chapter
BECOMINGA DESIGNER
Huge gap
Tools are not relevant
Timeline
ADinosaurs

9. CHAPTER
TWO
BECOMINGA
DIGITAL DESIGNER
*
General
Assembly

10. USER vs.
VIEWER
second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
*
General
Assembly

11. DO NOT SEEK PRAISE.
SEEK FEEDBACK.
second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change

12. second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change

13. TRADITIONAL
creative director
art director
copy
DIGITAL
creative director
digital art director
Copy
Digital producer
designer
flash designer
programmer
front end Back end
UX
second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change

14. second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change

15. second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change
*
General
Assembly

16. second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Display
Change

17. second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change

18. from
to
second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change

19. KOTTER’S CHANGE MODEL
second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change

20. second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change

21. second chapter
BECOMINGA
DIGITAL DESIGNER
Viewer vs. User
Design For Web Is Deferent
No Final Product
Thinking In Sequence
Team Structure
The Process
Measurement
Campaigns
Change

22. second chapter
BECOMINGA
DIGITAL DESIGNER

23. CHAPTER
THREE
BECOMINGA
DESIGNTHINKER

24. PROBLEM SOLVING
USING CREATIVITY
IN A FRAMEWORK
“Design
is
not
how
things
looks
but
rather
how
things
work”
Steve
Jobs
third chapter
BECOMINGA
DESIGNTHINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn't magic
Summary
Last slide

25. third chapter
BECOMINGA
DESIGNTHINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn't magic
Summary
Last slide
4D’s
Discover Define Design Deliver

26. Partners:
Dana
Goren
|
Qortni
Williams
third chapter
BECOMINGA
DESIGNTHINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn't magic
Summary
Last slide

28. third chapter
BECOMINGA
DESIGNTHINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn’t magic
Summary
Last slide
GLOBAL DIGITAL PROGRAM
23,000 employees
120 countries

29. FOUNDATION
CREATIVE
ACCOUNT
STRATEGY
X
third chapter
BECOMINGA
DESIGNTHINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn’t magic
Summary
Last slide

30. DIGITAL ISN’T
MAGIC
third chapter
BECOMINGA
DESIGNTHINKER
What is Design Thinking?
New language
Examples
DMO
Digital isn’t magic
Summary
Last slide

31. L A S T S L I D E