Health Knowledge Management - KM World 2012

Health Knowledge Management
Presented at KMWorld 2012

Guy Shechter @shechter
Office of Medical and Health Affairs
October 19, 2012

@shechter

My Story

A beginning (2009)

A middle (2012)

…

Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012

@shechter
Integration of knowledge is
a critical success factor to
Acquisitions (2010-2011) sustain and accelerate growth.
February 11, 2010 Luceplan S.p.A. Consumer Luminaires Iconic brand in the premium design segment for residential applications
Somnolyzer 24x7 automated-scoring solution that can improve the productivity of
February 24, 2010 Somnolyzer Home Healthcare
sleep centers
Patient Care and Strengthen clinical informatics portfolio with leading Brazilian provider of Radiology
March 26, 2010 Tecso Informática Ltda.
Clinical Informatics Information Systems (RIS)
Street Light Control Strengthen outdoor lighting portfolio with acquisition control portfolio. Street
July 13, 2010 Lighting Electronics
Portfolio Lighting controls activities of Amplex A/S
Shanghai Apex Electronics Strengthen portfolio of high-quality transducers aimed at the value segment in
July 28, 2010 Imaging Systems
Technology Co., Ltd. emerging markets
Patient Care and
August 2, 2010 CDP Medical Expand clinical informatics portfolio in high-growth markets in the area of PACS
Clinical Informatics
Burton Medical Products Expand portfolio with leading provider of specialized lighting solutions for
August 20, 2010 Professional Luminaires
Corporation healthcare facilities
Patient Care and Strengthen clinical informatics portfolio with a leading Brazilian provider of clinical
September 13, 2010 Wheb Informática Ltda.
Clinical Informatics information systems
Expand oral healthcare portfolio with leading manufacturer of professional tooth
October 11, 2010 Discus Holdings, Inc. Health & Wellness
whitening products
December 6, 2010 NCW Holdings Ltd. Professional Luminaires Expand global leadership position of professional lighting entertainment solutions
Strengthen portfolio by becoming a leading provider of patient interaction and
January 6, 2011 medSage Technologies Home Healthcare
management applications
January 5, 2011 Optimum Lighting, LLC Professional Luminaires Expand portfolio with customized energy-efficient lighting solutions
January 20, 2011 Preethi Domestic Appliances Become a leading kitchen appliances company in India
Patient Care and
March 9, 2011 Dameca A/S Expand portfolio with integrated, advanced anesthesia care solutions
Clinical Informatics
Expand capabilities in imaging equipment services, strengthening Philips’ Multi-
June 20, 2011 AllParts Medical Customer Services
Vendor Services business
Expand Women’s Healthcare portfolio with a unique digital mammography solution
June 27, 2011 Sectra Mamea AB Imaging Systems
in terms of radiation dose
June 29, 2011 Indal Group Profess. Luminaires Strengthen leading position in professional lighting within Europe
Povos Electric Appliance Expand product portfolio in China and continue to build business creation
July 11, 2011 Domestic Appliances
(Shanghai) Co., Ltd. capabilities in growth geographies


@shechter

Consensus Decision-Making
“It was a clunky, byzantine style of governing the Dutch
had devised, but in essence each of the seven
provinces sent a delegation to the States General of
whatever size they chose, though each province had
only one vote. The few dozen men sat together around
a single table, the title of president passing weekly from
one province’s lead delegate to the next. The tricky part
was that all decisions required a unanimous vote,
which made for intense politicking and few resolutions,
• Opportunities to something the Dutch seem not to have minded terribly,
inject knowledge trusting in the adage that the less the government
into decision
making process. actually did the better.”

• Work under the Shorto, Russell (2005-04-12). The Island at the Center of the World (pp. 203-
radar. 204). Random House, Inc.. Kindle Edition.


@shechter Q3-4 2009

Job Title
Director, Health Information Management

Improve medical decision making.


@shechter Q3-4 2009

Job Title

Improve upon existing practices of
using medical knowledge to inform
decision making at Philips.


@shechter Q3-4 2009

Job Title

Improve upon existing practices of
using medical knowledge to inform
decision making at Philips.
➥ Strategy
➥ R&D
➥ Marketing
➥ Sales


@shechter Q3-4 2009

The Path to Personal Knowledge


@shechter

Medical Affairs
Helping Philips succeed
Focused on activities that will ultimately improve
the customer experience

Establish a clinical and economic
evidence base that differentiates our
products, services and solutions in
the markets we serve

Assist in value claims, by providing
our product groups with substantiated
clinical and economic evidence


Informing our medical consciousness
Resources dedicated to our critical areas of focus

Eric Silfen – Chief Medical Officer
Inform, socialize,
Medical expertise
Demonstration of proof: Evidence-Based Value influence, and
& knowledge
change

Medical Science Clinical Regulatory Clinical Research Health Economics Operations & Health
Liaison & KOL Affairs Services & Reimbursement Knowledge
Management Management

Kevin Appareti Terry Sweeney Mark Aloia Laurel Sweeney Guy Shechter

Health Knowledge Management
Enabling stronger coordination and collaboration

We are challenged with the same
core issues around disease
states, reimbursement and regulatory
approvals

Critical to have a function focused on
developing the optimal way to
manage and harvest the collection of
critical data and raw information

@shechter Q1 2010

Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012 15

@shechter Q2 2010

Internal Workshop

Philips Healthcare, Medical Affairs, Guy Shechter, October 19, 2012 16

@shechter Q4 2010

Interactivity Between People and Content
Where are we know?
• Global collaboration survey
• Don’t forget the workers’
councils.
• Distribution to more than
100k employees
• 10% response rate


@shechter

Philips overall is seen as moderately collaborative both
in the Healthcare and Non-Healthcare sectors.

100%

80%

Top 3 Box
60% Healthcare 26%
Non-Healthcare 38%

40%

20%

0%
1 2 3 4 5 6 7 8 9 10
Not at All Extremely
Collaborative Healthcare (N=3,625) Non-Healthcare (N=5,226) Collaborative
Q3: How collaborative of an organization is Philips?
*Significant difference at a 95% confidence level

@shechter

When looking at their immediate teams,
employees consider them to be much more
collaborative than Philips overall.
100%

80%

60% Top 3 Box
Healthcare 57%
Non-Healthcare 66%
40%

20%

0%
1 2 3 4 5 6 7 8 9 10
Not at All Extremely
Collaborative Healthcare (N=3,634) Non-Healthcare (N=5,232) Collaborative

Q4: How collaborative is your team?

@shechter

There is a great desire to find the right people to
collaborate with, discover new things and bring
disparate ideas and people together.

100%

80%

60%

40%

20%

0%
Find the Discover Tie together Extend the Respond Do Collaborate Broadcast
right people new things threads of opportunity more searches with information
to talk to (N=2,881) information for thoroughly on topics colleagues (N=2,682)
(N=2,993) (N=2,885) collaboration (N=2,820) (N=2,774) outside my
(N=2,891) country
(N=2,790)
Q16: What are the key things you would want to be able to do?
Summary of Top 2 Box for importance of factors. Healthcare

@shechter

Similarly, externally they believe email, in-person meetings,
Communicator and conference calls along with Connect
Webmeeting are the most effective.
100%

80%

60%

40%

20%

0%
Connect Mail/ In-person Connect Chat/ Conference Connect Connect SharePoint Connect Us/ Yammer
Outlook/ meeting Communicator call Webmeeting Meeting Sites SocialCast
Email

Healthcare Non-Healthcare

Q24: Rate the following tools/methods for collaboration external to your immediate team but within Philips . Top 3 Box
(Scale “0” being the least effective and “7” being the most effective)

@shechter Q2 2011

HKM – Social Collaboration
Strategies, processes and tools for creating, sharing, and applying medical
knowledge to improve decision-making

• First, organic: Yammer
• Then, orchestrated: SocialCast

• “I’m on Facebook, but I don’t
understand why I would use this
at work”


@shechter Q2 2011

HKM – Structured Clinical Data

• Electronic data capture
Medical Advisory Networks
• Cross-business clinical trial registry
• Medical terminology and ontologies

• “I don’t want other BUs and/or sales to
have this information”


@shechter Q2 2011

HKM – Medical Advice Networks

• Digital capture for medical advisory events
• Medical Affairs Theater Medical Advisory Networks
• Search and seek transcription
• AdvisoryNet Platform

• “Must be simple to use, like e-mail”


@shechter Q2 2011

HKM – (un)Structured Non-Clinical Data

• Research contracts and projects
• Install base
• Document libraries
• Non-enterprise search

• “Where do I find this again?”


@shechter

Where are we today?

• People. Process. Tools.
• Tools. People. Process.
– Predict
– Surprise

• Behavior change is hard.
• Trans-theoretical model of
behavior change (Prochaska 1977) Maintenance

Action

Preparation

Contemplation

Pre-
contemplation


@shechter

For more information:

Guy Shechter, PhD MBA
Sr. Director, Global Operations - Medical Affairs
Philips Healthcare

 guy . shechter @ philips . com

 @shechter


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