Anna Lambert, Communication Manager at Halton Housing Trust talks about the social media tools utlised by the organisation and how they use them to their advantage.

1. 18/07/2012
Use of Social Media

2. Use of social media
Various platforms
 Twitter
 Facebook
 YouTube
 App
 Google+/LinkedIn

3. Use of social media
Twitter
 1,890 followers
 Daily tweets
 Mentions/interactions
 Strategic following

4. Use of social media

5. Use of social media
Facebook
 Do customers want to talk to us on facebook?
 ‘Likes’
 Content
 Increasing numbers
 Customer consultation

6. Use of social media
Facebook

7. Use of social media

8. Use of social media

9. Use of social media
Beyond the Garden Gate
 Trust’s regeneration work
 Based on residential consultation and feedback
 Great local feedback results

10. Use of social media

11. Use of social media
YouTube
 Welfare Reform video
 Use links in from social media
 Annual Report on here

12. Use of social media
App
 Pay your rent
 Report a repair and ASB
 Android only

13. Use of social media
Google+/LinkedIn
 Not that many users
 Google will use + pages for searching
 Improved search rankings
 Feeds on website – regularly updated content

14. Use of social media
Why not?
 Conversation is happening
 Trust our employees on the phone?
 Biggest risk is doing nothing

15. Use of social media
The future for engagement?
 Complaints via facebook?
 Generation x, y and z
 One of many tools

16. Use of social media
?
Questions
Name: Anna Lambert
Tel: 0151 510 5107
Mob: 07947 614 087
Email: anna.lambert@haltonhousing.org
Facebook: www.facebook.com/halton-housing-trust
Twitter: @haltonhousing