Hong Kong Social Media Marketer Survey 2009 by HKAIM

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Hong Kong Social Media Marketer Survey 2009 by Hong Kong Assoication of Interactive Marketing (HKAIM) conducted during Sept, 2009

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24th September, 2009 Conducted by: Supported By:

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Respondents Demographics ,[object Object],[object Object],[object Object]

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User Habits & Preferences ,[object Object],[object Object]

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User Habits & Preferences ,[object Object],Question: If you have used social media in the past 6 months, which is your favorite? 53% 26% 21% 70% 11% 19% 41% 38% 21% 26% 38% 36% 70% 13% 17% 48% 29% 23% 49% 31% 12%

User Habits & Preferences ,[object Object],Question: Why do you use Social Media? % of Users 94% 55% 32% 38% 74%

Social Media & Business ,[object Object],Question: What do you think are the business benefits of social media? 90% 54% 36% 18% 75% 68% 33% 100%

Social Media & Business ,[object Object],[object Object]

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Social Media as a Medium ,[object Object],Question: If you were to make a purchase, which media would you rate as most trustworthy and influential ? 94% 94% 94% ,[object Object],33% 36% 31% 36% 31% 33% 26% 39% 35% 28% 41% 31% 21% 38% 41% 12% 33% 55% 19% 24% 57%

Social Media as a Medium Question: Which media would you rate as being most effective in creating a relationship with your target consumer? 94% 94% 94% ,[object Object]

For further information, please contact: Mr. Francis Fong Chairman Hong Kong Association of Interactive Marketing Mob: 9103 8196 Email: [email_address] Website: http://www.hkaim.org

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