Candace Kuss, H&K EMEA Director of Planning / Interactive Strategy, explains why Twitter is changing communication and journalism

1. WHY TWITTER
MATTERS
Candace Kuss
Director of Planning // Interactive Strategy EMEA

2. TWITTER = AN EVOLUTION
WITHIN THE BLOGGING
REVOLUTION

3. WHAT IS TWITTER?
http://twitter.com/about
• Twitter is a real-time information
network powered b people all
t k d by l ll
around the world that lets you share
and discover what’s happening now

6. BIZ STONE
Co-founder of Twitter
Cannes Lions 2009
H&K seminar

8. TWELPFORCE
Best Buy merges customer support with marketing

9. CUSTOM LISTENING MACHINE

10. AD CAMPAIGN = TWLEPFORCE

11. THE REAL TIME WEB + UGC

12. REAL TIME SEARCH
bing.com/twitter/

13. CHANGING JOURNALISM

14. TRAFIGURA
From little known company to trending topic. But not in a good way

15. TRENDING TOPICS = NEWS

16. POWER TO THE HASHTAG
Amplification and unification of voices

17. WHERE ARE YOU?

19. @TWEETALONDONCAB
Patrick Mayon

20. THANK YOU
candace.kuss@hillandknowlton.com
twitter.com/candacekuss