Helpful hints about how to get started with the main social networking platforms so that your fledgling business can begin to build a tribe of influencers and prospects
3. If you use social networking platforms as one of the ways
you establish your professional identity, or to attract,
connect or interact with potential or current clients and
colleagues, your social media presence has become part of
your professional space. This means that legal and ethical
provisions may apply to your online activities.
Put a social media policy in place BEFORE you start using
social media.
Recommended resources:
Dr Keely Kolmes http://www.drkkolmes.com
GMC http://www.gmc-
uk.org/guidance/ethical_guidance/21186.asp
4.
5. Build your page
Connect with people
Engage your audience
Influence friends of fans
BE SEEN IN OTHER PEOPLE’S NEWS FEED
6. Choose a category and name –
personal business or “Passion Page”
Pick a profile picture
Include a business summary and
keyword-rich “About” section
Choose a memorable address
Get maximum impact with an
impressive cover picture
7.
8.
9. News feed is where people spend 40% of their
time on Facebook – it’s where your posts
need to be seen and shared
Make them short –100 - 250 characters
Use visuals – photos & videos are most
popular
Use Page Insights to find out the best times
to post
10. Invite people you know to “like” your Page
Email existing contacts – friends, family etc
Promote your FB address on marketing
materials eg business cards, flyers
Create FB adverts – get more Page likes,
promote Page posts
11. Post quality content regularly – 1-2 times a
week
Ask questions or invite people to contribute –
calls to action!
Give access to exclusive information/content
Make them offers to share with friends
Respond to comments & private messages
12. When fans interact with your posts, their
friends see it in their news feed
Offer a special discount to people who share
your posts
Keep track of the posts that people share
most using Page Insights – and do more of
the same!
13.
14.
15. Position yourself as an industry expert
Create a place for like-minded people to
connect and you will reap the benefits
Drive traffic to your website
Build your personal network (leaders of
groups attract requests for personal
connections)
Send regular direct emails to group members
Help your members achieve their goals – and
get referrals as a result!
16.
17.
18. Complete your personal profile – include an
attention grabbing headline & lots of
keywords
Use a professional photo
Join special interest groups & participate in
discussions
Ask for recommendations for your services
Post every morning and include photos, links,
files, questions
19.
20.
21.
22. Create a Twitter profile
Select an “avatar” - a visual representation
Customise your profile
Build your community
Set your goals – find prospects, listen to
industry leaders, keep up with
developments/training
23.
24. What gets the world talking? Listen…
To key influencers
To your business contacts
To your competitors
To your colleagues
To your customers
To people with problems you can solve…
25. Offline connections – are they online too?
Use industry influencers’ communities eg
media, trade associations
Advanced Twitter search (twitter.com/search-
home)
Hashtags.org (keywords, phrases – popular
ones include #events #news #TVprogrammes
#health #fashion #jobs #business #startup
#YorkHour #followfriday/#FF)
26.
27. Demonstrate your expertise and make yourself
relevant to your followers:
Share photos and videos
Join in, don’t just talk at people
Comment on industry news
Talk about projects you’re working on, events
you’re attending
Answer FAQs and share real-life case studies
28. Thanks for listening!
If you would like more tips on using social networking to boost your
business, why not connect with me:
Twitter - @helenkitchen_pr
LinkedIn – helenkitchenpr
Facebook – HelenKitchenPR
Blog – www.helenkitchen-pr.co.uk
Give me a ring 07870 213974 or drop me an email
helen@helenkitchen-pr.co.uk
Notas del editor
Facebook – just under 33m UK accounts (over 50% of the population)LinkedIn – approaching 11m UK accounts (the only social platform where men outnumber women)Twitter – 34m UK accounts (although very difficult to measure accurately)
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