1. HP DUTCHWORLD 2008
OUTSMART THE FUTURE!
IT Solutions for a Low Carbon
Economy
Zoe McMahon
Environmental Strategy Manager EMEA

3. “The scientific evidence is now overwhelming:
climate change presents very serious global
risks, and it demands an urgent global
response”
Lord Nicholas Stern, Stern Review, The Economics of Climate
Change, 2006

4. Climate change mitigation will transform
the economy
• What scientists recommend:
– Reduce global GHG emissions 50-85% by 2050 from
2000 in order to limit global temperature rise to 2.0-
2.4°C by end of 21st century.
IPCC 4th Assessment Summary Report, Nov 17 2007
98 GtCO2e
Up to
90 GtCO2/yr
emissions reduction
from Business As
II 29 GtCO2e Usual, by 2050
I 20 GtCO2e (-50%)
6 GtCO2e (-85%)
UK and 13 U.S. states have
already passed legislation that
2000 Current puts them in wedge I
baseline emissions
4 12/11/2008

5. HP’s environmental approach
Our house Your house Our world
Focus areas:
IMPACT
•Energy & climate
•Resources
•End of life Low carbon economy
•Social responsibility
How?
•Walk the talk
Use
•Make it simple
•Exercise our
influence
•Innovate Supply Chain
HP operations
SCOPE, COMPLEXITY, TIME

6. What is the potential for IT?
3% Waste & Waste
water
17% Forestry
26% Energy
Supply
14% 2% I.T. production
Agriculture & use
13% Transport (Aviation &
shipping 5%)
19% Industry (3%
Cement, 3% steel) 8% Residential &
commercial buildings

7. Towards a low-carbon economy
IT as an enabler
REDUCE SUBSTITUTE ENABLE
Reduce energy intensity Substitute carbon-intensive Enable low-carbon
and carbon footprint processes by low-carbon ones economy management

8. Using IT to re-engineer the economy
towards low-carbon
Telepresence

9. Example: HP and Halo
• Travel spend for HP locations with Halo
installations declined 10+%
• Travel spend for HP locations without Halo
installations stayed flat or increased
HP-wide results
• Total HP Airfare Spend for Top 250 City-
pairs - 3%
• Top 250 City-pairs with Halo - 11%
• Top 250 City-pairs Non-Halo + 3%
HP- IPG Business Group results
• Total HP Airfare Spend for Top 250 City-
pairs -16%
• Top 250 City-pairs with Halo - 27%
• Top 250 City-pairs Non-Halo + 0%

10. Using IT to re-engineer the economy
towards low-carbon
Mobility
Example: Groningen Police Force

11. Using IT to re-engineer the economy
towards low-carbon
On-demand printing

12. Better Prints, Less Prints
On-Demand Printing
“Print what you need when you need”
• no stock, no waste
• up to date content
• more relevance
• less costs
• less environmental impact
11 December
12 2008

13. 13
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ag
a zi n
MtCO2 eq
2008
es
/P Ne
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O iod wsp
11 December
f fi ica ap
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Digital Printing Today
s& be
Bo ls
ok
D l
ire et s
ct
M
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a
(Order of Magnitude Estimate for 2010)
Bu nua
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Printing (Paper) Carbon Footprint
es
sI
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Pr
od M
uc
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it y

14. Example: Anglia Ruskin University
Personalised prospectus
Customer challenge HP Solution Customer results
 Give prospective students a more HP 3500 Digital Press “Personalising our undergraduate
personalized service prospectuses with HP Indigo,
XMPie cross media
supports
 Support the environmental impact platform for publising
of print the university’s stance on taking a
more environmentally friendly attitude
 Reduce costs
towards print. We use less paper,
“Until recently, all students
which reduces production costs.
requesting information on full-time,
undergraduate courses were sent Postage costs are lowered and
the university’s 196 page A4, full students get more relevant
colour prospectus, although 70 per information.”
cent of the content was of no
Rebecca Bowerman, e-marketing
interest to them.
executive, Anglia Ruskin University
HP Confidential

15. Example: HP
Marketing Collaterals on Demand
User orders and CoDEx system Local PSP receives
personalized compiles personalized notification that order is
(optional) collateral pdf’s and routes it to available, downloads
online (like ordering the nearest PSP to the pdf’s, prints and
books at delivery address dispatches collateral
www.amazon.com) specified in the order

16. Example – UPS label printing
• The HP Handheld sp400 All-in-One
• UPS uses the device to scan
packages, send data wirelessly, and
print handling instructions directly
onto the package.
• Before, it took moving trolleys
loaded with thermal printers, PCs,
monitors and keyboards to
accomplish the same objective.
• Paper savings of >1300 tons of
paper per year

17. Using IT to re-engineer the economy
towards low-carbon
E-services

18. Using IT to re-engineer the economy
towards low-carbon
Supply Chain Visibility
Suppliers & contract
manufacturers & Manufacturers/ Transportation/ Wholesalers/
R&D partners brand owners logistics distributors
Retailers/ Customer
resellers
“ Real-Time”
18 view of details Analytics & Simulation

19. HP’s 98% solutions
Over 200 HP
Industry Solutions
today:
•www.hp.eu/ecosolutions
Travel Manufacturing Supply-chain Paper saving Smart Metering
avoidance efficiency optimization
Telepresence Collateral on-
Integrated Site Supply-Chain demand HP AMI
Advanced virtual Management Visibility Center
Manufacturing
collaboration
print on-demand

20. HP Sustainable IT-Eco-systems Laboratory
HP’s approach: Replace conventional supply chains with sustainable IT ecosystems
Conventional
supply chain
Deconstruct Dematerialize
Sustainable IT
ecosystem
11 December
20 2008

21. “The green economy is poised to be the mother of
all markets, the economic investment opportunity of
a lifetime, because it has become so fundamental”
Lois Quam, managing director of alternative investments at Piper Jaffray