The document discusses analytics and key performance indicators (KPIs) for startups. It recommends that revenue or active users are good metrics to measure growth, with growth rates of 5-7% per week considered good. It covers setting up goals and custom variables in Google Analytics to segment traffic. Events can be tracked to measure actions like checkout errors. Content experiments and multi-channel funnels can also be analyzed. Custom alerts and adjusted bounce rate are suggested for enhanced analytics.
12. All Startups ≠ Same
All Analytics ≠ Same
Analytics Presentations ≠ Same
13.
14. Right Now We‟re Here
Define Segment /
Establish KPIs
Business Identify Goals Measure
& Targets
Objectives Outcomes
We‟re not covering this
Michael Pantoliano | @MikeCP
19. Now We‟re
Here
Define Segment /
Establish KPIs
Business Identify Goals Measure
& Targets
Objectives Outcomes
Michael Pantoliano | @MikeCP
20. Goal:
“The best thing to measure the
growth rate of is revenue. The
next best, for startups that aren't
charging initially, is active
users.”
KPI:
“A good growth rate during YC is
5-7% a week. If you can hit 10% a
week you're doing exceptionally
well. If you can only manage 1%,
it's a sign you haven't yet figured
(pretty smart dude) out what you're doing.”
http://paulgraham.com/growth.html
Michael Pantoliano | @MikeCP
39. Name Value
Active User Yes, No
Logged In Yes, No
Join Month 05, 06, etc.
Author John, Steph
# of Orders 1,10, etc.
Recency Days/Months
Michael Pantoliano | @MikeCP
