business environment micro environment macro environment.pptx
In what ways does your media product use, develop or challenge forms and conventions of real media products?
1. The first frame which I chose
The second frame which I chose reflects the The third frame establishes
was at the beginning of our the opening story through
setting and location as well as the story. The
title sequence with the first the camerawork; it shows
blurry shot of Isabelle’s eye.
still movement of Isabelle’s hand highlights
her personality and how both connect with us her serious yet
From here it will slowly
how alone and scared she is. frightened look reflecting a
establish the character and our
sense of emptiness in her
main theme which is abuse
and mental instability. life. The slow movement of
this panning eye shot
establishes the nature of
Isabelle’s character, i.e. she
may need help, has a
different mind compared to
The fourth frame shows the font
other people.
style which we used for our
opening sequence. Our
sequence is very simple because
our focus was on establishing
one character therefore we
thought that this font clearly I chose this shot as one
matched it, making it have a of the frames because
sophisticated yet simplistic here the title of the film
style.
“The Dark I Know Well”
is being established. The
title clearly reflects the
loneliness of our
character and how the
In this frame, what is being dark is the place where
established is mainly the
she is most of the time.
costume and props used.
Our only costume/prop
used was a simple nightie.
This was so that we could
create a tense atmosphere
for our viewers. This was our last shot in our
sequence; it would show the
camera moving slowly
backwards (known as a tracking
shot) whilst Isabelle is staring
This shot in particular connects to helplessly at the camera, the
our concept of abuse and mental reason of this is so that the
instability. I chose this shot as one audience feel more engaged
of my frames because her facial Here it shows lots of hands coming towards and confused, so that it can
expression expresses fear and how Isabelle; this was the main effect we used to make them think and wonder
scared she is, and her abusive past explore the topic of mental instability and what is wrong with her and
is reflected,this is used to develop a show the unusualnessof it and reflect why is she staring at the
sense of tension and suspense. Isabelle’s feelings through her strange mind. camera?