2011 Volkswagen Touareg – Hall Volkswagen Brookfield, WI

VWA-27055_Touareg_FCBCGF_17_R1
8-31-2010 10:25 AM mike.andrus / michael.delahaut
Client: VW
SAP Job #: 10027055
SAP Job Name: 2011MY Touareg Brochure
Headline: The Touareg 2011
Color: None
Spread: 32.875” X 8.5”
Bleed: 33.125” x 8.75”
Trim: 32.875” x 8.5”
Live: 32.375” x 8”
Gutter: 0.5” x 0”
Image #’s: TBD
Usage Terms: TBD
Creative: Ritt, Brown, Gordon
Acct. Services: Jungbeck, Bao, Potter, Smith
Project Manager: Cucura
Print Producer: Miller
Art Buyer: Lloyd
Notes: Keep all copy at least 1/4” from gutter.?
JOB INFO APPROVALS
Fonts
Volkswagen Headline (Headline
Plain), Volkswagen Copy (Plain),
Utopia (Regular), Helvetica
Neue (57 Condensed, 77 Bold
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Touareg 2011
vw.com
©2010 Volkswagen of America, Inc. Printed in the U.S.A.Volkswagen of America, Inc., believes the specifications in this brochure to be correct at the time of printing. Specifications, standard equipment, options, fabrics and colors are subject to change without notice. Some features may be unavailable when your vehicle is built. Some vehicles are pictured
with options that may be available at extra cost or may not be available on some models.Ask your dealer about availability of options and verify that the vehicle you ordered includes the equipment you ordered.Tires are supplied and warranted by their manufacturer.“Volkswagen,” the Volkswagen logo,“Das Auto,”“Touareg,”“TDI,”“TSI,”“Climatronic,”“DSP,”
and “4MOTION” are registered trademarks of Volkswagen AG.“Carefree Maintenance” is a trademark and the Carefree Maintenance logo and “Side Curtain Protection” are registered trademarks of Volkswagen Group of America, Inc.“FSI” is a trademark of Audi AG.“Dynaudio” is a registered trademark of Continental Audio Electronic GMBH.“Bluetooth” is
a registered trademark of Bluetooth SIG, Inc.“Bi-Xenon” is a trademark of Hella, Inc. U.S.A. Eames Molded Plywood Chair, a Herman Miller, Inc., product. Image courtesy of Herman Miller, Inc. SIRIUS Satellite Radio requires a subscription after trial period. If you decide to continue your SIRIUS service at the end of any complimentary trial, the plan you
choose will automatically renew and bill at then-current rates until you call 1-888-539-7474 to cancel. Subscriptions governed by SIRIUS Terms and Conditions at sirius.com. Fees and programming subject to change.Available only to those at least 18 years of age in the 48 contiguous USA, DC, and PR (with coverage limitations), while Internet Radio
service is available throughout the satellite service area and also inAK and HI.SIRIUS,XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc.Volkswagen DVD navigation depends on the signals from the worldwide Global Positioning Satellite network.The vehicle’s electrical system,and existing wireless and satellite technologies,must be
available and operating properly for the system to function.The system is designed to provide you with suggested routes to location addresses, destinations, and other points of interest. Changes in street names, construction zones, traffic flow, points of interest, and other road system changes are beyond the control of Volkswagen of America, Inc. Complete
detailed mapping of lanes,roads,streets,toll roads,highways,etc.,is not possible,therefore you may encounter discrepancies between the mapping and your actual location.Please rely on your individual judgment in determining whether or not to follow a suggested navigation route.Periodically,the mapping is updated and a new DVD will be required in order
to maintain the latest navigation information available to us.These will be available for purchase from time to time at additional cost. Summer performance tires are designed for optimum performance and handling in warm climates.They are not suitable for cold, snowy or icy weather conditions. If you drive under those circumstances, you should equip your
vehicle with all-season or winter tires,which offer better traction under those conditions.We suggest you use the recommended winter or all-season tires specified for your car or its equivalent.These high-performance tires also have a lower aspect ratio that aids performance and handling; however, in order to avoid tire, rim or vehicle damage, it is important
that the inflation pressure is regularly checked and maintained at recommended levels. Please also remember in making your selection that, while the tires deliver responsive handling, they may ride less comfortably and make more noise than other choices. Finally, these tires may wear more quickly than other choices. For further information on all these
topics, please consult the owner’s manual, your local dealer or call 1-800-DRIVE-VW. For further information regarding any Volkswagen model, please call 1-800-DRIVE-VW, or just look us up at vw.com.VW11TSBUS
Exterior
Interior
Toffee Brown
Metallic
Night Blue
Metallic Black
Galapagos Gray
Metallic
Flint Gray
Metallic
Canyon Gray
Metallic
Cool Silver
Metallic
Tungsten Silver Metallic
(Hybrid only)
Campanella
White
All-new Jetta
CCGTI
Golf
Jetta SportWagenEos
Routan
Tiguan
All-new Touareg
The VW of today is completely different from the VW you might know. We have
a wide range of models, including world-class sedans, SUVs, and a minivan, each
one more stylish and refined than ever before. And even though we’ve grown, rest
assured that every VW still provides the exhilarating driving experience that has always
been at the core of our reputation. Some things will never change.
Yes, that’s recycled paper you’re holding.
Black Anthracite
Vienna Leather
Cornsilk Beige Saddle Brown
V-Tex Leatherette
Black Anthracite Cornsilk Beige Not all combinations of exterior paint and interior seating surfaces are available.
S:32.375”
S:8”
T:32.875”
T:8.5”
B:33.125”
B:8.75”
F:10.625” F:11.125” F:11.125”
Hall Volkswagen
19809 West Bluemound Road
Brookfield, WI 53045
Sales: (866) 634-5178
http://www.milwaukeevolkswagen.net/

VWA-27055_Touareg_IFC-Page1_9_R1
8-30-2010 4:27 PM mike.andrus / michael.delahaut
Client: VW
SAP Job #: 10027055
Headline: Let’s talk Volkswagen
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JoB INFo APPRoVALS
Fonts
Volkswagen Copy (Plain),
Plain)
Images
400 ppi; 100%), VW-GodGlow-
Radial.ai (62.21%, 29.17%),
Technology_Icon_ko_1.ai
(100%), Design_Icon_ko.ai
(100%), Performance_Icon_ko.ai
(100%), Safety_Icon_ko.ai
(100%), Quality_Icon_ko.ai
(100%), Comfort_Icon_ko.ai
(100%)
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VR6 FSI Executive shown in Toffee Brown Metallic
What makes a Volkswagen a Volkswagen. See those little icons
over there? They represent the big ideas that every Volkswagen
must live up to in order to earn the VW badge. No matter how
large or small, all models are a combination of these essential
ideas. Find an icon and you’ll discover something special about
a Volkswagen. It’s really that simple.
Com
fort
Technology
Design
Safety
Q
uality
Perform
ance
Let’s talk Volkswagen.
Das Auto
A VW doesn’t just start off as sheet metal and engine
parts. It begins as an idea. A belief that getting the little
things right is a big thing. A viewpoint that asks why
dumb it down when you can smart it up. An attitude that
says to make things perfect, you have to make them
perfectly. Some would call these just a bunch of good ideas.
We call them Das Auto.®
The all-new 2011 Touareg
Maybe you want a premium driving experience with
top-of-the-line amenities. It could be that you’re in the market
for a distinctive ride that sets you apart from the rest. Or
perhaps you’re looking for a true SUV. Enter the all-new
Touareg. Completely redesigned from the ground up, it
combines the best of German engineering with the ultimate
refinements, such as a state-of the-art 3D navigation
system and dual climate control, all within a sophisticated
and assertive SUV design. With a range of powerful
models, including the world’s first supercharged hybrid,
a TDI®
Clean Diesel, and a VR6, the Touareg is more than
just an SUV. It’s the only SUV that’s designed to deliver
a truly first-class ride, with the unique soul of a Volkswagen.
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

VWA-27055_Touareg_Page2-3_15_R1
Client: VW
SAP Job #: 10027055
Headline: TBD (2-3)
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JOB INFO APPROVALS
Fonts
Plain), Volkswagen Copy (Plain)
Images
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(100%)
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Comfort. You’d think that regulating temperature would be simple.
But sometimes you’re too cold and your passenger is too warm. Or vice
versa. Which is precisely why we include dual-zone climate control
on every 2011 Touareg. And heated seats in the front and optionally in
back. Because having it your way is so much easier than compromising.
If you’re wondering which features are available in the all-new Touareg,
the answer is: every premium feature we offer. From the optional Vienna leather
seating surfaces in Black Anthracite, Cornsilk Beige, or the brand-new Saddle
Brown to the Burr Walnut wood interior accents, every detail has been fussed
over. To make cold days more comfortable, we gave the hybrid model a heated
steering wheel wrapped in leather and then made it power-adjustable so you
can position it exactly where it fits you best. For those days when a little
customization is in order, we also included rear reclining seats that slide forward
and back so your passengers can stretch out, or you can put a little extra
cargo in back. And when you climb in the cockpit, you and your front passenger
can fine-tune the available 12-way power front seats exactly the way you like
them, and then have the option of letting Touareg remember the settings for
you. Automatically. So you can concentrate on the joys of driving a premium
SUV and leave the rest to us.
Make yourself comfortable.
Hybrid shown in Cornsilk Beige leather
Dual-zone climate control
Rear reclining seats with sliding feature
Rear heated seats and 115V outlet
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Headline: TBD (6-7)
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JOB INFO APPROVALS
Fonts
Images
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399 ppi; 100%), Tou-11-0485-
Hybrid.tif (CMYK; 400 ppi;
100%), Tou-11-0486-Hybrid.
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(53.99%, -25.31%), Technol-
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Technology. Since it’s impossible to have eyes in the back of your head, we
included a rearview camera built into the navigation system in the all-new
Touareg. Which means the screen displays a real-time image of what’s behind
you to help keep you from backing up into anything unexpected. Such as fire
hydrants. And recycling bins. And the garage door.
The all-new Touareg comes with our top-of-the-line navigation system complete with 3D
landmarks. So the world that you see ahead of you is replicated right in the full-color display
in the dash, making it even easier to navigate your way to your next destination. In fact,
turn-by-turn directions are also displayed in color in the trip computer, right in your line of sight
behind the steering wheel, so you don’t have to take your eyes off the road to find your way.
On the all-new, supercharged hybrid Touareg, the navigation system also comes with an onscreen
display of hybrid system information that allows you to monitor your energy usage, driving
range, and battery percentage. So you can help maximize your power and minimize your
trips to the gas station.
Real life. In real-time.
VR6 FSI Executive shown in Black Anthracite leather
Park assist
Color trip computer display
Hybrid system check
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Headline: TBD. (4-5)
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
Notes: Keep all copy at least 1/4” from gutter.??
JOB INFO APPROVALS
Fonts
Helvetica Neue (57 Condensed)
Images
100%), Tou-11-0479.tif (CMYK;
400 ppi; 100%), Tou-11-0481.tif
(CMYK; 400 ppi; 100%), Tou-11-
0482.tif (CMYK; 400 ppi; 100%),
(62.21%, 29.17%), Technol-
ogy_Icon_ko_1.ai (100%)
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Technology. Stashed discreetly within
the glove box, the all-new Touareg
comes with a Media Device Interface
(MDI) with iPod® cable that allows
you to connect your iPod directly to
the stereo system and easily navigate
your playlists, albums, and songs all
through the touchscreen interface.
It’s like having hours of your favorite
music right at your fingertips. Actually,
it’s exactly like that.
The second you feel the doors thunk solidly into place, you’ll know that the all-new Touareg was designed for
sound. Thanks to the available 620-watt Dynaudio®
sound system with 10 premium speakers and DSP®
(Digital Signal
Processing) technology, road noise will disappear as you spend mile after mile listening to music loaded on your
iPod or on the internal 60GB hard drive. Not to mention the more than 130 channels available on your SIRIUS
Satellite Radio, which comes with a three-month trial subscription. If the phone rings, the music will automatically
pause as you answer the call using the built-in Bluetooth with voice command and phonebook download, which you
can access right from the multi-function steering wheel. And if you get caught up in the music, just look down at the
trip computer, stashed between the tach and the speedometer, to see how long you can go until your next fill up. It’ll
even tell you the temperature outside, so you can make sure to grab your coat from the backseat on your way out.
Safe and surround sound.
VR6 FSI Executive shown in Black Anthracite leather
MDI with iPod®
cable SIRIUS® Satellite Radio Bluetooth® with voice command
iPod is not included.“iPod” is a registered trademark of Apple, Inc.All rights reserved.
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
Notes: Keep all copy at least 1/4” from gutter.??
JoB INfo APPRoVALS
Fonts
Volkswagen Copy (Plain)
Images
Tou-11-0487-TDIE.tif (CMYK; 400
ppi; 100%)
fonts & Images
Inks Cyan, Magenta, Yellow, Black
CoLLATeRAL
Studio Artist:
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Project Manager:
Production Manager:
Proofreader:
Art Director:
Copywriter:
Creative Director:
Account Service:
Product Info.:
VR6 FSI Executive shown in Saddle Brown leather
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: None
JOB INFO APPROVALS
Fonts
Images
Tou-11-0488-TDIE.tif (CMYK;
400 ppi; 100%), Tou-11-0489-
TDIS.tif (CMYK; 400 ppi; 100%),
Tou-11-0490-Hybrid.tif (CMYK;
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25.31%), Design_Icon_ko.ai
(100%)
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Design. When you own an SUV, you know that it’s designed to hold
a lot. That’s probably one of the reasons you like it. So the fact that the
all-new Touareg has rear seats that fold down in a 60/40 split should
come as no surprise to you. But perhaps the fact that they fold down
completely flat, and slide forward and back, is surprising. In a good way.
Whether you’re mesmerized by the available huge panoramic sunroof, or examining
the insets featuring the optional memory seating, push-button start, and the
electric parking brake with Auto-Hold, you’re seeing how the all-new Touareg has
been beautifully redesigned from the inside out. Let’s start with the sunroof. This
gorgeous sky window lets in triple the amount of light of the average sunroof and
extends the view into the back seats, making the ride more scenic for everyone.
When it comes to making your life easier, once you’ve adjusted your seat exactly
the way you like it, use the memory seating function and your 2011 Touareg will
remember your settings automatically, and individually, by synchronizing with your
key. So if there’s another driver, she (or he) can have her settings saved too.
Once you’re ready to go, the keyless access with push-button start feature lets you
leave your keys in your pocket or purse, so you never have to fish for them before
you drive away. And the electric parking brake can help prevent the vehicle from
rolling backward when starting from a stop, and can automatically release when
you accelerate, making something smart even smarter. All at the touch of a button.
Intelligent by design.
VR6 FSI Executive shown in Cornsilk Beige leather
1/3 & 2/3 split
Electric parking brake
Memory seating
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Headline: n/a (12-13)
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JOB INFO APPROVALS
Fonts
Images
100%), Tou-11-0492.tif (CMYK;
400 ppi; 100%), Tou-11-0493.
tif (CMYK; 400 ppi; 100%),
Radial.ai (90.52%, -42.44%),
Design_Icon_ko.ai (100%)
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Design. Those Bi-Xenon™ headlights must
know they’re amazing or they wouldn’t
stare so confidently, would they? The small
footlights set the stage for the Xenon lights
that emit a brighter light than traditional
headlights. And that doesn’t hold a candle
to how they make the all-new Touareg look,
well, all new.
You’ve already seen the signature front end with its gorgeous chrome grille right on the cover. Those
assertive front headlights, the crisp, aerodynamic lines that take the classic shape one step forward—that’s
all VW, and yet it’s still fresh and new. But we also wanted to show you the other end of the all-new Touareg,
because there’s a lot more to see. Take a look at those stealth exhaust tips perfectly integrated into the design
like that. You might have missed them if it wasn’t for their unusual triangular shape that makes them so
distinct. Now take a peek at the rear liftgate. Thanks to the smart little key in that picture up there, you can
open and close the gate with a press of the button. So loading your latest find into the trunk just got a
whole lot easier. And once you’re ready to get on your way, the brand-new optional 20-inch Pikes Peak alloy
wheels, with their update on the classic five-spoke design, will be sure to get you there in style.
Outer beauty.
Remote key fob 20" Pikes Peak wheels Bi-Xenon headlights
V6 TDI Sport shown in Night Blue Metallic
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: .
SAP Job #: 10027055
Headline: N/A. (14-15)
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JoB INfo APPRoVALS
Fonts
Volkswagen Copy (Plain)
Images
400 ppi; 100%)
fonts & Images
Inks Cyan, Magenta, Yellow, Black
CoLLATeRAL
Studio Artist:
Studio Supervisor:
Project Manager:
Production Manager:
Proofreader:
Art Director:
Copywriter:
Creative Director:
Account Service:
Product Info.:
VR6 FSI Executive shown in Flint Gray Metallic
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Headline: TBD (16-19)
Color: None
Spread: 43.3125” X 8.5”
Bleed: 43.8125” x 8.75”
Trim: 43.3125” x 8.5”
Live: 42.3125” x 8”
Gutter: 0.5” x 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JOB INFO APPROVALS
Fonts
Images
100%), Tou-11-0497.tif (CMYK;
400 ppi; 100%), Tou-11-0844.tif
(CMYK; 400 ppi; 100%), Tou-11-
0843.tif (CMYK; 400 ppi; 100%),
-29.17%), Performance_Icon_
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2
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1
2
3
Performance. When you drive a high-performance SUV, it’s only natural
that you’d want it to function like a truck when you need it to. Which is why
we designed the all-new Touareg with the ability to tow up to 7,700 lbs.* So
whether you’ve got a camper, a trailer, or a small airplane in tow, the Touareg
has the power to get you and your stuff anywhere you need to go.
8- speed automatic transmission
3.0L supercharged hybrid
Not only does it have the world’s first supercharged hybrid
powertrain, but it packs a powerful punch with a combined
output of 380 hp and 425 lbs/ft of torque, with a towing
capacity of 7,700 lbs.* And when it’s traveling at Autobahn
speeds, the engine can switch off and the all-new Touareg
can coast without using fuel. Which is what the Volkswagen
engineers call “sailing,” and what the planet calls
“zero emissions.”
TDI Clean Diesel engine
The all-new Touareg TDI may be an SUV, but it runs on
ultra-low-sulfur diesel with 95 percent less sulfur content.
Which helps reduce sooty emissions by up to 90 percent
compared to previous diesel engines. It also has 225 hp
and 406 lbs/ft of torque for exceptional power off the line
and plenty of speed to keep you going. So go ahead, pass
the next gas station. And the next. And even the next.
Because the TDI engine also gets up to 728 miles on just
one tank of clean diesel.††
VR6 FSI engine
The 3.6L VR6 is one of our most powerful engines, and it
comes standard with the brand-new eight-speed automatic
transmission. With 280 hp and 265 lbs/ft of torque,
combined with the 4MOTION® all-wheel-drive system
and double wishbone front and a rear independent steel
spring suspension, the VR6 turns the gas pedal into a gift
that keeps on giving.
When it comes to choosing the all-new Touareg model that’s right for you,
the real question is this: How do you like your power? If you prefer the quiet
growl of the VR6 FSI®
engine, then the gasoline model is right for you. If your
travels take you a little farther from home, then the efficiency and oomph of the
TDI Clean Diesel engine should suit you well.** And if you’re looking for the
power of a V8 engine with the fuel efficiency of a V6, then the 2011 Touareg with
the world’s first 3.0L supercharged hybrid powertrain will make a lasting
impression.†
No matter which one you choose, all three models are built wide
for better handling on almost any type of terrain. And they’ve been entirely
redesigned with both your needs and desires in mind, so you have even more
options to choose from. As for making a decision, we know it’s tough. We made
it that way for a reason. So you couldn’t possibly be disappointed.
German engineering.
To the power of three.
VR6 FSI Executive shown in Flint Gray Metallic; V6 TDI Lux shown in Campanella White Hybrid shown in Tungsten Silver Metallic
*Optional towing package required. **19 city/28 highway mpg (2011 3.0L TDI Clean Diesel, automatic transmission). †21 city/25 highway mpg (2011 3.0L supercharged
hybrid, automatic transmission). EPA estimates. Your mileage will vary. ††Range based on 28 highway mpg EPA estimate and a 26-gallon tank. Your mileage will vary.
S:42.3125”
S:8”
T:43.3125”
T:8.5”
B:43.8125”
B:8.75”
F:11.125” F:11.0312” F:10.5313” F:10.625”

Client: VW
SAP Job #: 10027055
Color: None
Spread: 43.3125" X 8.5"
Bleed: 43.8125" x 8.75"
Trim: 43.3125" x 8.5"
Live: 42.3125" x 8"
Gutter: 0.5" x 0"
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
Notes: Keep all copy at least 1/4" from gutter.?
JoB INfo APPRoVALS
Fonts
Images
(62.21%, -29.17%), Perfor-
mance_Icon_ko.ai (100%)
fonts & Images
CoLLATeRAL
Studio Artist:
Studio Supervisor:
Project Manager:
Production Manager:
Proofreader:
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Performance. You know when you have to swerve around something unexpectedly? Well, Electronic
Stability Control (ESC) helps prevent oversteering or understeering during that maneuver by applying
individual corrective forces to each of the wheels. And that helps you intuitively engage in proper
counter-steering, thereby working with your all-new Touareg to correct the problem. As for the
thing that made you swerve, here’s to that happening only once in a blue moon.
You might not notice it at first, but the Bi-Xenon™ headlights are using the Adaptive Front-
lighting System (AFS) to turn up to 15 degrees around that corner, effectively seeing into the
future. And the 4MOTION all-wheel-drive system is engaged and working together with
the all-weather tires to keep the Touareg firmly on the road. From this perspective, it’s hard
to tell how bumpy the road actually is, but you probably wouldn’t notice it much inside the
Touareg either, thanks to the four-corner independent suspension. And just in case something
were to dart out onto the road, ESC would help you correct for your sudden attempt to
avoid it. So even if the weather is less than perfect, and the corner you’re driving around is
blind, and the terrain is bumpy, your all-new Touareg is prepared.
The future is bright.
Hybrid shown in Tungsten Silver Metallic
S:42.3125”
S:8”
T:43.3125”
T:8.5”
B:43.8125”
B:8.75”
F:10.625” F:10.5313” F:11.0312” F:11.125”

Client: VW
SAP Job #: 10027055
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JOB INFO APPROVALS
Fonts
Images
Tou-11-0500-TDIL.tif (CMYK;
400 ppi; 100%), Tou-11-0619.
tif (CMYK; 400 ppi; 100%),
-41.24%, 41.24%), Safety_Icon_
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Fonts & Images
COLLATERAL
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Rollover Sensor System
Laser Seam Welding
Anti-lock Braking System
Brake Disc Wiping
Intelligent Crash Response System
Safety Cage
Tire Pressure Monitoring System
Crash-Optimized Front End
Passive Safety. The all-new Touareg is designed with a comprehensive
system of passive safety features that help protect you during an accident,
such as safety belts, airbags,* steel-reinforced seating, safety cages, and
crumple zones. Kind of like an all-star team that works together when
they’re needed most to help keep you safe in the event of a collision.
Active Safety. The all-new Touareg is designed with a comprehensive
system of active safety features that can help you prevent a collision,
such as headlights, turn signals, mirrors, brakes, steering, and traction
control. These features help you maintain control in a variety of situations
and assist in avoiding collisions.
Active and passive
safety. Just to be safe.
Rollover Sensor System. The all-new Touareg is equipped with a
system that monitors the vehicle’s turning angle and speed, which
can help detect a possible rollover situation. If it determines that
you’re entering a rollover, it deploys the Side Curtain Protection®
airbags to help reduce the risk of injury.
Intelligent Crash Response System. After the airbags have been
deployed, the Intelligent Crash Response System automatically
unlocks all doors, disconnects the battery from the starter, disables
the fuel pump, and turns on the hazard and interior lights. That’s
why we call it intelligent.
Safety Cage. Beneath all that sheet metal, every 2011 Touareg has
a specially reinforced safety cage complete with anti-intrusion side
beams and forged steel B-pillars. Surrounding the cage are crumple
zones that help provide space and material to help cushion and
absorb the impact while the cage helps insulate you. So even if you
never see them coming, we’ve got you covered.
Crash-Optimized Front End. Integrated right into the front structure
of your Touareg are impact-absorbing elements that allow for
compression during a collision. That means the energy from the impact
is absorbed by the car, which helps minimize the amount of energy
that reaches you.
Laser Seam Welding. Sure, it sounds cool. But what does it mean?
Well, it’s kind of like the difference between a jacket with buttons and
one with a zipper. The buttons keep the jacket on, but they still leave
spaces in between. Whereas a zipper seals the deal, leaves no spaces,
and therefore creates a much stronger bond. When it comes to
increased control, stability, and safety in every situation, thanks to laser
seam welding, we’ve got the situation all zipped up.
Anti-lock Braking System (ABS). ABS actually serves two purposes
when it comes to safety. Not only does it help keep the brakes from
locking up during sudden stops, it also helps you retain control over
the steering during an emergency braking situation. So you can still
maneuver the car as you attempt to avoid whatever is in your way.
Brake Disc Wiping. Starting fast is nice. But stopping fast is a must.
So we included a brake disc wiping feature on the 2011 Touareg that
helps keep the brake pads dry when it’s raining or wet outside, which
helps optimize braking and reduces the distance required to stop
completely. Which is particularly helpful in avoiding collisions.
Tire Pressure Monitoring System (TPMS). You have enough to think
about without having to remember to check your tires. So we added
the TPMS to monitor inflated tire pressure and inform you of any loss
in pressure right when it occurs. It may sound simple, but it can help
you avoid a collision due to a flat tire or slow leak.V6 TDI Executive shown in BlackThisisanillustrationanddoesnotdepictwhatwillhappeninacrash.Allbagswillnotinflateinreal-worldcrashes,andifmultiplebagsdodeploy,theywillbeinvariousstagesofinflating/deflatingandwillneverallbeinflatedatthesametime.
*Airbags are supplemental restraints only and will not deploy under all crash circumstances.Always use safety belts and seat children only in the
rear, using restraint systems appropriate for their size and age.
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Headline: Buy one, get three
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JoB INfo APPRoVALS
Fonts
Images
100%), VW-GodGlow-Radial.
ai (53.99%, 25.31%), VW_4C_
CFM_Medium.eps (70.63%),
Quality_Icon_ko.ai (100%)
fonts & Images
CoLLATeRAL
Studio Artist:
Studio Supervisor:
Project Manager:
Production Manager:
Proofreader:
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Product Info.:
Quality. Before we put the sheet metal on your all-new Touareg, we put it through a
treatment called hot wax flooding to fill any tiny spaces and remove moisture in the
hardest to reach areas. The result of that process makes the frame so watertight that
we’re able to offer a limited 12-year warranty against corrosion. We call that one
of the best warranties in the business. You’ll probably call it peace of mind.
Yes, you read that right. When you buy any new VW, you get three years or
36,000 miles of no-charge scheduled Carefree Maintenance.* That’s the first
three years of scheduled maintenance at no extra charge. Stop by in the first
90 days for your courtesy vehicle check. Ask us any questions you might have
while we give your all-new Touareg a basic checkup. On the house. After that,
come by every year, or 10,000 miles, for your remaining scheduled maintenance
checks. It’s really that simple. So relax and enjoy every carefree mile in your
new VW. That’s what it’s there for. Keeping it like new, well, that’s what we’re
here for. And because it’s a Volkswagen, it’ll keep that new car feeling for many
years to come. If only everything in life could be this carefree.
Buy one, get three.
*The Volkswagen Carefree Maintenance Program covers the vehicle’s scheduled maintenance for three years or 36,000 miles, whichever comes first. Coverage during the term of the
new vehicle limited warranty at no additional charge. Some limitations apply. See dealer or vehicle maintenance program booklet for details.
VR6 FSI Executive shown in Cool Silver Metallic
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

Client: VW
SAP Job #: 10027055
Color: None
Spread: 22.25” X 8.5”
Bleed: 22.5” x 8.75”
Trim: 22.25” x 8.5”
Live: 21.75” x 8”
Gutter: 0”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JoB INfo APPRoVALS
Fonts
Images
VW-10-1018.tif (CMYK; 400 ppi;
100%), VW-10-0969.tif (CMYK;
Radial.ai (81.4%, -38.16%,
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(CMYK; 400 ppi; 100%)
fonts & Images
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D
A
C
B
E
D
A
C
B
E
F
Next. It’s one thing to be building a brand-new manufacturing plant
in the U.S. But it’s another thing to be doing it right. That’s why we’re
developing our new facility according to the LEED Certification
standards. Doesn’t a pristine new building deserve the very best that
green technology has to offer? Of course. And so do all the people
who live in the community.
At home in America.
From its advanced laser seam welding process that gives our cars stability and
strength, to the six-minute monsoon water test to check for any sign of leaks,
the brand-new Chattanooga, TN, manufacturing plant is state of the art. And
those are just a couple of the benefits of starting from scratch. When you build
something from the ground up, you can control every element of the process—
from the building materials, to the quality of the people working on every step
of development, to the world-class cars that emerge at the end of the line. It
also gives us the opportunity to expand our network to include local suppliers,
making sure to let them know about our standards so they can deliver the
high-quality product we require. The way we look at it, this is not only the most
eco-friendly and modern plant in the VW portfolio, it’s also an investment in
our collective future. So here’s to building positive momentum. Together.
To help us ensure the highest-quality production for our cars, our employees help program each
state-of-the-art robot to perform its specific task so the robots can assist during the production
and assembly process.
A. Smarter Paint
In order to increase the quality of paint on your new VW,
we combined the primer and basecoat into a single thick
coat to remove one step of the process. Not only does this
create a better finish, it also helps reduce CO2 emissions
by almost 20 percent.
B. Recycled Land
Our state-of-the-art, eco-friendly manufacturing facility
stands on land that is ideal for environmental renewal.
As we build, we’re relocating and restoring creeks to help
manage storm runoff and we’re replanting any trees that
have been cut down.
C. Monsoon Testing
Every new VW built in the Chattanooga facility undergoes
a six-minute “monsoon” water test to check for any leaks.
Drenching the car in such a deluge of water helps us ensure
that each new VW will withstand anything that nature rains
down upon it.
D. Community Bridge
Not only is the bridge that connects the Volkswagen Academy
to the main production facility visually stunning, it was also
designed by a group of architecture students from Auburn
University who won our design competition. This competition
was part of the $5.28 million investment we’re making
in schools and universities in the surrounding community.
E. Precision Manufacturing
When we build the sheet metal for our cars, we stamp it
so precisely that the typical gap between metal sheets is
between 3 and 4 mm. Then we use our special chalk test to
find any imperfections that can’t be seen by the naked eye.
F. Volkswagen Academy
In order to enable our employees to meet our high quality
standards, we partnered with the state of Tennessee to
build the Volkswagen Academy. We then hired the best
team of trainers to ensure that we have the most talented
group of plant technicians anywhere.
S:21.75”
S:8”
T:22.25”
T:8.5”
B:22.5”
B:8.75”
F:11.125” F:11.125”

VWA-27055_Touareg_Page30-IBCIGF_17_R1
Client: VW
SAP Job #: 10027055
Headline: The Touareg 2011
Color: None
Spread: 32.875” X 8.5”
Bleed: 33.125” x 8.75”
Trim: 32.875” x 8.5”
Live: 32.325” x 8”
Gutter: 0.5” x 0.5”
Image #’s: TBD
Usage Terms: TBD
Art Buyer: Lloyd
JoB INFo APPRoVALS
Fonts
Volkswagen Copy (Plain),
Plain), Helvetica Neue (57
Condensed), Times (Regular)
Images
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drivergear.vw.com
Accessories
19" Diorit Wheel Base Carrier Bars with Snowboard/Ski Holder Trailer Hitch Cover
Monster Mats®
Splash Guards
MojoMats®
Sun Blind
Heavy Duty Trunk Liner with Cargo Organizer Blocks
Base Carrier Bars with Barracuda™
Bike Holder
Specs
– Not AvailableOptional, additional costStandard, at no additional cost
*Airbags are supplemental restraints only and will not deploy under all crash circumstances.Always use safety belts and seat children only in the rear, using restraint systems appropriate for their size and age. **Roadside Assistance provided by Cross Country Automotive Services.
Sport Includes: 3.6L VR6, 280-hp engine with FSI,® or 3.0L V6, 225-hp TDI® Clean Diesel
engine; 4MOTION® all-wheel drive, 8-speed automatic transmission; 18" Tacora alloy wheels
with all-season tires; silver roof rails; halogen reflector lens foglights; Bi-Xenon™ high-intensity
headlights with Adaptive Front-lighting System (AFS), directionally adjustable; LED Daytime
Running Lights (DRL); Climatronic® dual-zone automatic climate control; leather-wrapped,
multi-function steering wheel; premium color multi-function instrument cluster display; four
12V power outlets; one 115V power outlet; remote opening and closing power tailgate with
closing assist; HomeLink®; V-Tex leatherette seating surfaces; black high-gloss center console
and trim surrounds; 8-way power, heated front seats; heated windshield washer nozzles;
60/40-split folding rear seat with fore and aft sliding adjustment and 3-stage adjustable
backrest; Bluetooth®; RNS 850 navigation system with 8" color touchscreen in center
console, 60GB hard disk, 3D landmarks, DVD player with advanced audio converting,
HD Radio receiver, SD memory card reader, AUX-in for portable audio players, SIRIUS®
Satellite Radio with 3-month trial subscription, Media Device Interface (MDI) with iPod®
cable, and 8 speakers; rearview camera; Electronic Stability Control (ESC); Tire Pressure
Monitoring System (TPMS).
Lux Includes all Sport features, plus: 19" Everest alloy wheels; panoramic power sunroof;
heated, power-adjustable side mirrors with memory; Burr Walnut interior trim and center
console with metallic trim surrounds; Vienna leather seating surfaces; 12-way power driver’s
seat with memory and power-adjustable lumbar; electric rear seat release located in
rear cargo area.
19" Everest 20" Pikes Peak18" Tacora
Trim
Wheels
Executive Includes Lux features, plus: 20" Pikes Peak alloy wheels; heated, multi-function
steering wheel; heated rear seats; keyless access with push-button start; Park Distance
Control (PDC) with front and rear proximity sensors; Dynaudio® premium sound system.
TDI®
Clean Diesel Available in Sport, Lux, and Executive trims.
Hybrid Includes Sport features, plus: 3.0L, 380-hp hybrid power plant; 19" Everest alloy
wheels with all-season, low-rolling-resistance tires; panoramic power sunroof; heated,
multi-function steering wheel; heated rear seats; heated, power-adjustable side mirrors with
memory; power-adjustable steering column with memory; keyless access with push-button
start; Park Distance Control (PDC) with front and rear proximity sensors; Burr Walnut interior
trim and center console with metallic trim surrounds; Vienna leather seating surfaces;
12-way power front seats with driver and passenger seat memory and power-adjustable
lumbar; metal scuff plates on door sills; aluminum appearance pedals.
Design Sport/TDI Lux/TDI Exec/TDI Hybrid
Fully galvanized sheet metal
Bi-Xenon high-intensity headlights with LED Daytime Running Lights (DRL),
Adaptive Front-lighting System (AFS), directionally adjustable, and
dynamic headlight range adjustment
Halogen reflector lens foglights
Power-operated, heated side mirrors with integrated turn signals – – –
Power-operated, heated side mirrors with memory and integrated
turn signals
–
Power sliding panoramic sunroof –
Park Distance Control (PDC) system, with front and rear proximity sensors – –
Remote opening and closing power liftgate with closing assist
Trailer hitch
18" alloy wheels with anti-theft wheel locks – – –
19" alloy wheels with anti-theft wheel locks – –
20" alloy wheels with anti-theft wheel locks – – –
Rain-sensing windshield wipers
Heated windshield washer nozzles
Performance Sport/TDI Lux/TDI Exec/TDI Hybrid
3.6L, 24-valve, DOHC, narrow-angle V6 with FSI®direct fuel injection;
280 hp, 265 lbs/ft of torque
–
3.0L, 24-valve, DOHC, V6, TDI Clean Diesel engine with common rail
direct injection; 225 hp, 406 lbs/ft of torque
–
3.0L supercharged V6 gas engine and electric motor, combined 380 hp,
425 lbs/ft of torque
– – –
4MOTION® all-wheel-drive system
Power-assisted, front vented disc brakes; rear solid disc brakes
Servotronic steering system (power assisted)
Double wishbone front and rear independent suspension
8-speed automatic transmission
Comfort Sport/TDI Lux/TDI Exec/TDI Hybrid
Climatronic dual-zone electronic climate control with pollen filter
Cruise control
Speedometer, tachometer, odometer, trip odometer, fuel gauge, coolant
temperature, clock and outside temperature
Premium color multi-function trip computer with compass, trip time,
trip length, average trip speed, average trip fuel consumption,
current fuel consumption, miles to empty, radio station display, and
personalizing function
2 radio-frequency remote transmitter key fobs with lock, unlock,
trunk release, panic button for central locking, and selectable access
valet key feature
Four 12V power outlets; one 115V power outlet
Driver and front passenger visor vanity mirrors, illuminated and with covers
Self-dimming rearview mirror with on/off switch
Silver Metallic interior trim and center console – – –
Burr Walnut interior trim and center console –
8-way power adjustable front seats – – –
12-way power adjustable driver’s seat with 4-way power lumbar support
and 3-position memory function for driver’s seat and side mirrors
– –
12-way power adjustable front seats with 4-way power lumbar support
and 3-position memory function for front seats, side mirrors and power
steering column
– – –
Heated front seats
Heated rear seats – –
3-spoke leather-wrapped multi-function steering wheel, height-
adjustable with telescopic steering column
– –
Heated 3-spoke leather-wrapped multi-function steering wheel,
height-adjustable with telescopic steering column
– –
Center front armrest with integrated storage box
Comfort cont. Sport/TDI Lux/TDI Exec/TDI Hybrid
Rear center console with storage compartment
4 cupholders, 2 front and 2 rear
Glovebox, lockable and illuminated, with adjustable cooling feature
Leather-wrapped shift knob
Fully upholstered luggage compartment
V-Tex leatherette seating surfaces – – –
Vienna leather seating surfaces –
Power windows with pinch protection; front windows with automatic
1-touch feature, operable from driver’s side only
Technology Sport/TDI Lux/TDI Exec/TDI Hybrid
RNS-850 navigation system with 8" color touchscreen in center console,
3D landmarks, CD/DVD player, advanced audio converting, SD card
reader, 60GB hard drive, AUX-in, HD radio receiver, and 8 speakers
SIRIUS Satellite Radio with 3-month trial subscription
Media Device Interface (MDI) with iPod cable
Bluetooth hands-free calling system
Dynaudio premium sound system, with 10 high-end speakers
(4 tweeters, 2 midrange, 4 woofers), 620-watt amplifier, and Digital
Signal Processor (DSP) technology
– – –
Rearview camera
Park Distance Control (PDC) with front and rear proximity sensors – –
Keyless access with push-button start – –
Automatic locking feature (doors lock when vehicle reaches 8 mph)
Safety Sport/TDI Lux/TDI Exec/TDI Hybrid
Tire Pressure Monitoring System (TPMS)
Anti-theft vehicle alarm system for doors, hood, trunk, radio;
starter interrupt with autolock function and audible and visual activation
Immobilizer theft-deterrent system
Intelligent Crash Response System (ICRS); in the case of airbag*
deployment the doors unlock, the fuel supply is shut off and the hazard
lights are activated
Driver and passenger front and side thorax airbag supplemental
restraint system*
Side Curtain Protection® head airbags, front and rear*
3-point safety belts for all 5 seating positions; belt-force limiters for all 5
seats, and belt tensioners for front seats
LATCH (Lower Anchors and Tethers for CHildren) child seat anchor points
Anti-lock Braking System (ABS), Electronic Brake-pressure Distribution
(EBD), and Hydraulic Brake Assist (HBA)
Electric parking brake with Auto-Hold start-off assistance
Electronic Stability Control (ESC), Anti-Slip Regulation (ASR), Electronic
Differential Lock (EDL), and Engine Braking Assist (EBA)
Dimensions
Wheelbase 113.9 inches (2,893 mm)
Front track 64.9 inches (1,650 mm)
Rear track 65.7 inches (1,670 mm)
Length 188.8 inches (4,795 mm)
Width 76.4 inches (1,940 mm)
Height 68.2 inches (1,732 mm)
Ground clearance 7.9 inches (200 mm)
Quality Sport/TDI Lux/TDI Exec/TDI Hybrid
12-year/unlimited mileage Limited Warranty Against Corrosion Perforation
5-year/60,000-mile (whichever occurs first) Powertrain Limited Warranty
3-year/36,000-mile (whichever occurs first) New Vehicle Limited Warranty
3-year/36,000-mile (whichever occurs first) Roadside Assistance**
Volkswagen Carefree Maintenance™ Program
S:32.325”
S:8”
T:32.875”
T:8.5”
B:33.125”
B:8.75”
F:11.125”
FS:10.6”
F:11.125”
FS:10.625”
F:10.625”
FS:10.1”

2011 Volkswagen Touareg – Hall Volkswagen Brookfield, WI

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2011 Volkswagen Touareg – Hall Volkswagen Brookfield, WI