How to survive in our new world is volatile, uncertain, complex & ambiguous

1. Which Trajectory Are You On?
Foreseeable
technology &
service
capability
Deceleration from
decreased investmentNo
market
Accelerating technological & service
Improvement/new market space
Limitation: outpaced customer need
Step-function improvement
Uncontested market space
Value disruption
Digital disruption
Market
Acceptance/
Customer
Value
Time
Limitation: failed to keep up
with customer requirements &
market needs
Dr. Haluk Demirkan, Ph.D. & PMP
Seattle, WA, USA
haluk.demirkan@gmail.com
htttp://www.linkedin.com/in/halukdemirkan
https://twitter.com/profhaluk
http://scholar.google.com/citations?user=3qNp62MAAAAJ
Adapted from:
McGrath, M. (2001) Product Strategy for High-
Technology Companies, New York, McGraw-Hill.
Harmon, R., Demirkan, H. and Chan, E. (2011)
Redefining Market Opportunities through Service
Innovation, Proc. of the 2011 Portland
International Conference on Management of
Engineering & Technology, Portland, Oregon.
November 27, 2015
Our new world is volatile,
uncertain, complex &
ambiguous