Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes Media Solutions and For Rent Media Solutions and VP of Social Media for the Hampton Roads American Marketing Association (HRAMA) discusses how to leverage social media and tech trends. Follow us @HamptonRoadsAMA #HRAMA or at www.hrama.org.
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
HRAMA Event: Social Media & Tech Trends
1. Social Media &
Tech Trends
Erica Campbell
Director of Social Media
Dominion Homes Media
@ericacampbell
@HamptonRoadsAMA
#HRAMA
2. Agenda
• Social Media Landscape
• Strategy
• Facebook
• Photo Sharing
• Video
• Blogging/Microblogging
• Google+
• Mobile
• Reviews/Ratings
• Websites
• Social Data
6. 52 percent of a brand’s reputation can be
attributed to how social it is online, according
to global executives in a recent study.
Source: Weber Shandwick &
Forbes Insights 2011 Flickr: Creative Commons Mavis
7. On Average, Facebook
fans spend an extra
$72 on products & are
41% more likely to
recommend products
vs. non-fans.
Source: Knowledge Networks Flickr: Creative Commons Owenbrown
8. Social Media Is Becoming More Influential At Each
Phase Of The Connected World
13. Product Development Marketing Online Presence
• Lead Generation
• Feedback • Message Reach • Ratings & Reviews
• Early Warning • Brand Reputation • Communities
• New Product Ideation • Rich Media • Customer Stories
• Influence
Sales Customer Service HR/Legal
• Leads & Referrals • Listening • Recruitment
• Collaboration • Retention • Overall Counsel
• Thought Leadership • Outreach
A tool to be leveraged
across the fabric of the
company: different
functions, uses and values Organization
35. Brands can feature a
promotion on their
page, allow users to
claim it and have the
coupon sent directly to
the user’s email or
mobile device.
Offer Post
60. “Upcycling is the
process of converting
waste materials or
useless products into
new materials or
products of better
quality or a higher
environmental value.”
~ Wikipedia
Upcycling
Photo: http://www.alittletipsy.com
68. The mobile PC category is poised to
soar from 347 million units in 2012 to
more than 809 million by 2017 Touch Computing
Photo: agbeat.com, Source: NPD DisplaySearch
69. More than 500
million mobile
monthly active
users as of April
20, 2012.
Facebook Mobile
Source: Facebook, Photo: http://articles.timesofindia.indiatimes.com
78. The Process of designing and
developing websites that are able
to react to user’s actions and
detect the medium where the site
is currently being watched in order
to provide the best experience
possible to the user in terms of Responsive Web Design
navigability and readability.
Photo: webdesignshock.com
Fighters from each group are eligible for a $5,000 bonus based on growth in number and percentage of followers. The UFC also gives an award in each category for the most creative tweets.
Foursquare is a location-based social networking website for mobile devices, such as smartphones. Users "check in" at venues, keep up with friends, discover what's nearby, save money and unlock rewards.
For its 2013 catalog teaser, IKEA has unveiled that they will be adopting augmented reality in their future catalogs to add a layer of information and interactivity through mobile. When the page is scanned, it will bring up extra content, like customization options or pictures of the furniture in use.
The Starbucksaugmented reality campaign “Cup Magic app” allowed you to send and receive virtual Valentine messages.
Released Valentine’s Day-themed cups that contain virtual experiences that can be unlocked through the use of a smart phone.
Send a tweet, get a price recommendation immediatelyJust send a tweet to @RetrevoQ indicating the brand name and model number and they’ll respond with a recommended price range and a fair price, so you can identify if you’re actually getting a good deal or if you need to take your business elsewhere. This information will give you a great knowledge base when you are browsing, comparing, and preparing to purchase. It gives you a little more power when making a deal for electronics, as you’ll know the price range a product is worth.