Más contenido relacionado Similar a A peek at privacy in an increasingly connected social world (20) A peek at privacy in an increasingly connected social world1. A Peek
at Privacy
Chia Han-Leon · Lecturer, Enterprise Social Business, ISS · @leonchia
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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2. What’s this?
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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3. It’s the first mass market camera, made by Kodak in 1888.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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4. THE RIGHT TO PRIVACY
Samuel D. Warren
Louis Brandeis
The impact of cameras in the hands of the public (and the paparrazi resulted in the
creation of the first document on the right to privacy, written in legal terms.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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5. 1888 – 2012
(not quite)
Kodak, whose technology disrupted the world, eventually itself became
a victim of disruptive technologies.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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6. Social Media/Technology today…….
….has become a
privacy-eating
“monster”.
Four-headed Social Media Privacy Monster
By Jay Dolan (theantisocialmedia.com)
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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7. A difficult issue. But social media
cannot be a walled garden
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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8. Total or extreme privacy/anonymity = no social media
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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9. In an age of social media, our individual
definitions of privacy need to be
fundamentally changed.
(Assuming you do support social media)
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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10. In an increasingly crowded and connected
world, we can’t afford to be totally “private”.
We’re probably better off
knowing each other better.
i.e. being social
Source: MRT Crowd by Gurmit Singh (Flickr).
Used under Creative Commons License.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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11. CODE OF SOCIAL
Share with people who care; care for people who share.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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12. Is this really
“private”?
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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13. In this crowded
environment, privacy is
bursting at the seams
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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14. Remember the phone book?
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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15. The “Social” world tests your limits
It turns you off, then it becomes the norm.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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16. Social technologies will continue to test and
reshape boundaries of “social” and “private”.
userID Profile Preferences,
Photo Likes, Dislikes
Local /
Cloud
me
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17. Let’s accept that our lives are less private than before.
Privacy in an increasingly “Social” Age
Convenience/Benefits come at a price –
The tools need to know who you are.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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18. Privacy in 2014 (and beyond)
3 Predictions
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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19. 1) The Password HAS expired.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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20. 2) New Ways to Authenticate
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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21. Touch Payment via Fingerprint Identification
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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22. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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23. ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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24. 3) The Social Internet of Things
SOURCE: http://vint.sogeti.com/how-to-design-a-social-internet-of-things/
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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25. You will be socially/ electronically
connected to your “things”.
Market size of
$290 billion
by 2017
and growing at 30
percent per year .
GigaOm Report : The Internet of Things: A Market Landscape
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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26. 31 billion
GigaOm Report : The Internet of Things: A Market Landscape
internet-connected devices will exist by 2020
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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27. GigaOm Report : The Internet of Things: A Market Landscape
A family of four who had 10 connected devices
in 2012 will have 25 in 2017 and 50 in 2022.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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29. 3) Predictive Analytics & Marketing
Marketing will become more context aware,
more targeted and able to predict your needs.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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30. Predictive Marketing - already born?
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31. Bonus: a Victory for Privacy
Comes into effect in 2014.
ISS Seminar: SOCIAL MEDIA (Re)CONNECTIONS II – 27 Nov 2013
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