The presentation I did at Be Wizard 2011 on International SEO.

1. International SEO:The Challenges Facing International Brands Hannah Smith

3. 11 years in marketing

4. 5 years – retail marketing (POS / Sales Promo)

5. 3 years – direct response (press / direct mail / sponsorship)

6. 3 years online – (SEO, PPC, CRO)Email: hannah.smith@distilled.co.uk Twitter: @hannah_bo_banna LinkedIn: uk.linkedin.com/in/hannahsmith

8. TLD / Sub Folder / Sub Domain

9. Branding considerations

10. Ranking Factors for International SEOImage credit: http://www.flickr.com/photos/umisef/586964512/sizes/m/

11. Good rankings in one country don’t necessarily ‘translate’ - even if there’s no language barrier...

12. French Results (France)

13. French Results (Canada)

14. UK Results

15. US Results

17. Don’t ship to the UK

18. All prices in $

19. Play – top UK result

20. Don’t ship to the USA

24. Brand Comprehension Does your brand ‘translate’? Insurance.co.uk Insurance.ie Insurance.it Assicurazione.it Image cedit: http://www.flickr.com/photos/mtrichardson/4626549119/sizes/z/

26. You’ll need to put in some serious link building effort

34. Language

35. Physical Address / Telephone Numbers / Currency

37. Find local link targets with commands like ‘business blogs site:co.uk’

38. Local directories

39. Local partnerships

40. Local customers

41. Local news

42. Local sponsorships

44. Language usage is different from country to country e.g. US v UK; Canada v France etc

46. Telephone numbers

50. Split countries into multiple languages if you need to

51. Build local links

52. Highlight other local signals – addresses / phone / currency

53. Consider local or proxy local hosting options