6. Those with internet access and devices such as tablets,
mobile phones or computers are more likely to be ‘very
interested’ in local news and information
NESTA, UK - Demand for hyperlocal media, April 2013
@c4cj
7. Those with internet access and devices such as tablets,
mobile phones or computers are more likely to be ‘very
interested’ in local news and information
73%
of people who
access local news
have done so on
their
smartphones
NESTA, UK - Demand for hyperlocal media, April 2013
@c4cj
8. 55%
of people who now use
hyperlocal media more said it was
due to them getting a smartphone
and / or a tablet.
NESTA, UK - Demand for hyperlocal media, April 2013
@c4cj
10. Community news provides
functional information
50% local weather
41% local breaking news
32% local entertainment
30% restaurants, clubs or bars
27% community events
NESTA, UK - Demand for hyperlocal media, April 2013
@c4cj
13. What is
Hyperlocal?
“Online news or content services pertaining to
a town, village, single postcode or other small,
geographically defined community”
NESTA Here & Now
@c4cj
15. Top three topics
13% of stories are Community based
11.7% of stories cover local politics
11.5% of stories cover sport
The value of hyperlocal news in the UK: a new analysis of content
@c4cj
16. WHO GETS TO SPEAK?
People involved in:
local politics
local businesses
members of the general public
The value of hyperlocal news in the UK: a new analysis of content
@c4cj
17. What role do you play in
the community?
“
I try to cover the
stories that other
people aren't
Community Journalist Richard Gurner, CaerphillyObserver.co.uk
”
@c4cj
18. The Centre for Community Journalism in unique in bringing
together research and practice, with the aim of breathing new
life into journalism at a local level. We are building a global
network of hyperlocal and community news hubs to develop and
learn from each other
RESEARCH • OUTREACH
DEVELOPMENT • TRAINING
www.communityjournalism.co.uk
@c4cj
20. Know your
audience
Audit what
Tone of voice & content
Choose your
RESEARCH
platform carefully
else is out there?
Be realistic
with time and money
@c4cj
21. WHAT IS YOUR GOAL?
Are you plugging an
information gap?
or
filling a commercial
gap?
@c4cj