The document discusses the advantages of panel research over traditional research methods. Panel research utilizes large databases of participants who opt-in to provide ongoing feedback through iterative online surveys and focus groups. It provides more in-depth and actionable data by allowing for richer questions, repeated contact with participants, and larger, more targeted sample sizes than other methods. Panel research gives businesses an efficient way to directly engage customers and gain insights that can inform marketing, branding, and product decisions.

1. Panel Research
Ask
your
customers
to
the
table

2. The world has changed
2

3. Consumers have changed
• More
skep4cal
• Want
to
be
engaged
• Willing
and
able
to
share
informa4on
• Word
of
mouth
is
important
• Use
mul4ple
informa4on
sources
3

4. Research must change
4

5. What is panel research
Panel
research
is
Web-­‐based,
drawing
on
large
databases
of
interested
par4cipants.
It
is
research
with
greater
depth,
producing
more
ac#onable
data.
5

6. The advantages
Overcomes
built-­‐in
biases
and
limita4ons
of
conven4onal
research
6

7. How it compares
Panel
surveys
Telephone
surveys
•
Interac#ve
•
One-­‐way
•
Mul#ple
contacts
•
Snapshot
in
#me
•
Richer
ques#ons
•
Simple
ques#ons
7

8. How about focus groups
Online
focus
groups
Live
focus
groups
•
Larger,
more
groups
•
Groups
of
8
to
10
•
Target
par#cipants
•
Screen
for
selec#on
•
Not
geographically
limited
•
Restricted
by
geography
•
Itera#ve
conversa#ons
•
90-­‐minute
sessions
8

9. Panel research values
9

10. What we do
Customers
Voters
Online
surveys
Focus
groups
Marke4ng
Public
Policies
10

11. How does it work?
Influen4als
Influen#als
are
people
who
are
well-­‐read,
knowledgeable
and
willing
to
share
11

12. Quantitative studies
• Collect
meaningful,
ac4onable
informa4on
• ID
demographics,
behaviors,
Inflluen4als
• Opt-­‐in
permission
for
future
research
12

13. Segment findings
Panel
sizes
large
enough
to
assess
a
market,
state
or
region
13

14. Qualitative studies
Influen4als
Online
focus
groups
of
up
to
20
persons
each
in
72-­‐hour
conversa#ons
14

15. Informed marketing, branding
Strategic
approach
Constant
updates
Clear
messaging
Targeted
advocacy
15

16. Time IS money
Customer
focus
Streamlines
decision-­‐
making
Reduces
guesswork
Cuts
soO-­‐costs
16

17. Good match with social media
17

18. Panels foster engagement
18

19. Why panels work
Customers
want
to
be
asked
and
be
involved.
Clients
need
efficient
way
to
engage
customers.
19

20. What do you want?
OR
Ask
your
consumers
to
the
table.
Panel
research
can
help.
20