1. ®EVOLUTION
MARKETING
By Hans Smellinckx
To communicate
Or not to communicate ®EVOLUTION
2. Business Development
Innovation
20 years experience founder
Marketing Manager
®Evolution Social Marketing Forum
HANS SMELLINCKX Interactive Marketing Social Media
Sales & Marketing E-mail Marketing
Mobile Marketing Digital Marketing
Blogger Metrics, KPI’s & dashboarding
Direct Marketing
@hanssmellinckx
www.onlinemarketingmanager.be
6. Which type are you?
Scary nut
Social media = the devil!
Fancy nut:
A shiny empty package with
an attitude of “do not speak to
me”
7. Which type are you?
Shiny nut:
we do it and look at how WE
do it, but only on social of
course
Stumble upon nut:
we’ll do 500 things at the
same time but don’t act me
why and how
8. Which type are you?
Sporty nut:
let’s train, practice and execute
Train: learn how to
improve your social
presence
Practice: many failures
make a good project
Execute: let’s do things!
And shine at the right time
21. Remember
Treat people the way you would like to be
treated in every daily life!
When something goes wrong... Think
about the above...
Be prepared that something will go wrong
32. 1 What is your strategy?
2 What is your target audience?
3 Do you have the right processes in place?
4 Do you have the right people in place?
5 Start small...
But prepare to end bigger.
Consumers want to be involvedIf brands don’t communicate , it will be done for them. Technology allows them to do it.Nothing different! Only the tools changed!