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- 27. YOU changed The mobile city guide: so far only 1 way information streams, or are there alternatives?
- 29. The future now Web: augmented reality http://www.youtube.com/watch?v=EtpNx7Y14d0
- 30. The future now Technology allows brands to give instant full experiences
- 31. The future now The complete experience http://www.youtube.com/watch?v=2Zfu3kIVOQw
- 33. Consumer is in control KitKat’s horror story http://www.youtube.com/watch?v=1BCA8dQfGi0
- 34. Consumer is in control VW’s “may the force be with you” http://www.youtube.com/watch?v=R55e-uHQna0