Workshop 3 1 fei marketing a festival_introductions

Marketing a Festival Copyright Abigail Carney 2010

Welcome & Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010 Festival Marketing Workshop HCMC December 2010

Edinburgh ,[object Object],[object Object],Copyright Abigail Carney 2010

Programme Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

7 Sessions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

7 Sessions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Day by Day Activities Copyright Abigail Carney 2010 Tuesday Wednesday Thursday Friday 10.00 – 11.15 Introduction Customers Comms Evaluation Break 11.30 – 1.00 Purpose Customers Comms Groups Lunch 2.00 – 3.30 Proposition Targets Resources Groups Break 3.45 – 4.45 Group work Group work Group work Plenary

Activity per session ,[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Goal for the week . . . ,[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Abigail Carney ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Abigail Carney ,[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Abigail Carney ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Edinburgh – Festival City ,[object Object],[object Object],Copyright Abigail Carney 2010

Festival examples ,[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Lammermuir Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Lammermuir Festival Copyright Abigail Carney 2010

Lammermuir Festival ,[object Object],Copyright Abigail Carney 2010

Edinburgh Science Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Imaginate Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Imaginate Festival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

What is marketing? ,[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

What is marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

What is marketing? ,[object Object],[object Object],Copyright Abigail Carney 2010

What is marketing? ,[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Other definitions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Other definitions? ,[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Our definition of marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Definition of Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Starting the plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Marketing planning process ,[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010

Workshop 3 1 fei marketing a festival_introductions

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