1. Dangers of Fast Food Commercial Rubric
INTENDED STUDENT EXEMPLARY PROFICIENT DEVELOPING EMERGING COMMENTS
LEARNINGS A 100% A- B+ 88% B- C+ 76% C- D+ 64% D-
Accurate Information Accurately and clearly identifies 3 dangers Clearly Identifies 3 dangers of eating fast Identifies 1-2 dangers of eating fast food Dangers of eating fast food are not
10 points of eating fast food food clearly identified
Commercial attempts to include facts and
Content Able to explain in detail how these dangers Able to explain how these dangers impact statistics but failed to support claims Unable to use facts and statistics to
Have you clearly stated 3 impact physical, mental and emotional some aspects of health support claims
dangers of fast food? aspects of health
Uses several appropriate facts and
Have you used facts/statistics Uses reliable and appropriate facts and statistics to support claims and uses
to support claims? statistics to support claims (more than 5) correct key terms
and uses correct key terms
Communication Uses media highly effectively and Uses media effectively to communicate Was not able to use media to effectively Student did not use media to
10 points consistently to communicate health health concerns by use of camera skills, communicate health concerns effectively communicate health
concerns by use of camera skills, formatting skills and editing skills. concerns by use of camera skills,
The Movie formatting skills and editing skills Dialogue is not loud and clear enough to be formatting skills and editing skills.
Does the movie effectively Dialogue is fluent and loud enough to be heard easily by audience and uses little or
communicate health Dialogue is well planned and uses heard by audience but lacks expression. no expression Dialogue is not loud enough to be
concerns? exceptional facial and verbal expression. It heard by audience. It is unclear
is fluent, loud and clear enough to be Commercial follows most of the flow of Commercial bears limited resemblance to and rushed.
Does the movie show heard easily by the audience. the script to produce a movie of 3-4 the script and the movie is too long or too
imagination, insight and minutes short Commercial does not have a script
style? Commercial accurately follows the script to to follow
produce a movie of 3-4 minutes Commercial shows a good awareness of Commercial is unable to keep the interest
Does it captivate your target target audience and has entertaining of target audience for the duration of the Commercial is not directed to
audience? Commercial captivates and consistently moments movie captivate a teen audience
entertains the target audience
Connection and Be part of acting, filming and editing roles Engage within a cooperative group having Recognize that they have a set of Lack the confidence or
within a cooperative group according to been assigned a role and fulfill all of the responsibilities to complete for the group, understanding of what is expected
Collaboration
the needs of the group and are able to responsibilities expected of them but find it challenging to maintain the role of them resulting in group
10 points
maintain that role for the duration of the consistently for the duration of the task imbalance or incomplete tasks
task or project Commit to working cooperatively by
Working Cooperatively
volunteering input, remaining focused Work in assigned groups, remain focused Work independently or in isolation
What is my responsibility
Act to encourage group independence by and takes turns and contribute when prompted and find working with others and
within a group?
creating cooperation and working with maintaining the group dynamic
others, compromising and staying on task Offer worthwhile contributions that may Engage with a group even if their challenging
What does it mean to work
driven by personal needs or interest as contributions are inconsistent and need to
with others?
Make valuable contributions that are in the well as the task be refocused to maximize their impact Make limited contributions that
interest of the whole group and support may adversely affect task
What is my impact
the task completion
individually?
Research Accurately researched a variety of Recorded relevant information from Bibliography indicates you misinterpreted Bibliography indicates you didn’t
10 points information. Used four or more resources, multiple sources of information statements, graphics and questions and recorded information from four or
recorded and interpreted significant facts, evaluated and synthesized relevant failed to identify relevant arguments. fewer resources did not find
Bibliography and evaluated alternative points of view information graphics and ignored alternative
Have you used four or more points of view.
sources? Fully completed pre film brainstorming Complete pre film brainstorming sheet Incomplete pre film brainstorming sheet
sheet Pre film brainstorming sheet lost
Is your bibliography in A few errors in the MLA formatting Bibliography absent from the movie credits and incomplete
MLA Format? Correct MLA format included in the movie included in the movie credits
credits