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The Future of Social Media
@mrTomOllerton
The Future of Social Media
@mrTomOllerton
There is no future in social media!
Well that’s not actually true
What I mean is...
What I mean is...
we will stop talking about “social media”
Most (normal) people don’t anyway
The future is a omnipresent social web
The original web connected computers
“Our” web connects people
“Our” web connects people
The web was designed to be social
“I designed it for a social effect — to help people
work together — and not as a technical toy”
Tim Berners-Lee
“I designed it for a social effect — to help people
work together — and not as a technical toy”
Tim Berners-Lee
Now we have technology that comes with us,
surrounds us and connects us...
That web is social
So what does the future hold?
New social platforms
will emerge that will
capitalise on existing
human behaviour...
New social platforms
will emerge that will
capitalise on existing
human behaviour...
..not create new ones
Here are some examples of human behaviour
that the future of social will capitalise on
# 1 Laziness
Everyone hates filling out forms
They can make your eyes bleed
Soon we will never fill out a form online again
We will save time by sharing our personal data
Fill out forms over and over again?
Or just click one of these buttons?
Our social profiles will be online passports as we
care less and less about our information being
shared across the web
Sharing
Plan Cast
Plan Cast
We’re going to start sharing a lot more
5 billion items are shared a month
That’s 5 times what it was 6th months ago
What we consider private now we will happily
share in the future for rewards
is a location based social game which
rewards you with “badges” for sharing
your location through your mobile with
your friends.
Foursquare and the FT recently teamed up
to offer students who “checked in” in their
college canteen free access past the FT
paywall giving them access to free content.
Participants swapped private
location data for a reward
Tell the world where you are
Tell the world where you are
Get free stuff from brands
Tell the world where you are
Get free stuff from brands
Ker-ching!!
#3
Helping Each Other
“Team work makes the
dream work”
- @zdp
Social Shopping
Dell’s Swarm offers consumers group deals
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
they’ll give you $200 off.
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
they’ll give you $200 off.
The deal is up for a couple of days and when
the time runs out the deal is worked out.
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A recent deal with Gap offered $50 of back to school
gear for $25
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A recent deal with Gap offered $50 of back to school
gear for $25
The deal did $11 million in one day!
Groupon has daily deals like “get a $100 of tanning for $50” and
150 people have to go for it for the deal to kick in
A recent deal with Gap offered $50 of back to school
gear for $25
The deal did $11 million in one day!
$11 flippin’ million!!!
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
we’ll give you 200$ off.
The deal is up for a couple of days and when
the time runs out the deal is worked out.
Social Shopping
Dell’s Swarm offers consumers group deals
If you can find 15 people to buy this lap top
we’ll give you 200$ off.
The deal is up for a couple of days and when
the time runs out the deal is worked out.
Africa Unsigned allows African musicians to
crowdsource financial support to make an album.
You can donate as little as a dollar.
This taps into a continent worth of talent that
couldn't have never hoped of commercially
releasing music.
Mobile
Most of us are mobile and get out and about
quite a lot.
Most of us are mobile and get out and about
quite a lot.
This isn’t going to change.
Most of us are mobile and get out and about
quite a lot.
This isn’t going to change.
Social Media will come with us and will
increasingly tell us where to go...
45% of all mobile use in the UK online
is spent on big blue.
Where you are says a lot about who you are
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”
“I’m in oxford circus”
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”
“I’m in oxford circus”
“I’m drunk in Basingstoke”
Facebook Places will allow us to tell our friends what an amazing time we’re
having all the time
Facebook Places!!!!!
“I’m on the bus”
“I’m in oxford circus”
“I’m drunk in Basingstoke”
“I’m snogging a dog in Bath”
Playing
200 million people play social games every month
Virtual World’s are for losers right?
1.1 Billion active users of virtual worlds today –
25% growth in 6 months
Online games passed e-mail as the second-most
popular activity online
80 Million Active Users
That’s more active users than
When was the last time you decided to leverage
farmville as a viable social platform?
Social gaming will cross over into the real world
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café!
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
If you buy Dr Pepper online you can
get you free Dr Pepper to sell in your
café! 100% profit margin – woop woop
Buy these tomatoes and get 5 Free Farmville Cash!
Buy these tomatoes and get 5 Free Farmville Cash!
What more do you want out of life?
Facebook credits will be the worlds
first global currency.
It won’t be long until you...
“pay with facebook”
Scary sh*t
Happy Farm is a farmville competitor
One user was so addicted to Happy Farm
Their spouse burned their house down
Happy
Sad
Happy
Sad
Happy
Sad
Happy
Sad
Happy
Sad
“Go” is an ancient chinese game now massive
online
Harmless enough?
Baby dies while doctor plays “Go” game online
1. The future is a omnipresent social web
1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
3. We’ll share more than we ever thought we would.
1. The future is a omnipresent social web
2. New social platforms will capitalise on existing
human behaviour
3. We’ll share more than we ever thought we would.
4. Sad people (myself included) will play stupid online
games until someone invents a good one then we’ll all
do it.
tom@skive.co.uk
@mrtomollerton
www.deepandmeaningless.com

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The future of social media

Notas del editor

  1. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  2. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  3. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  4. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  5. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  6. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  7. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  8. Geo / fsquare / FT .com / fbook places / voucher cloud Habits will change a tech gets better / Iphones intitate 50% more searches than other handsets
  9. What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  10. What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  11. What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  12. What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.