A presentation with data which helps how to open own pre school.

1. Pre School
Project By:
Harshal Mistry
Marketing Manager

2. Education Sector in India
• The Indian education system is one of the
largest in the world.
Indian Education Sector
Core Segment
Non Core Segment
Schools
Higher Education
Pre Schools
Coaching Classes
Vocational Trainings
Source: Ministry of Finance, Press Information Bureau (PIB), Media Report, Ministry of Education, Department of Industrial Policy & Promotion (DIPP)

3. Total Market Size
15%
• Education market in India
currently stands at a year-on-year
(YoY) growth of 15 per cent.
Pre School Market
34%
66%
Pre-school business in India is expected to
touch Rs 13,300 crore by 2015-16, out of
which branded pre-schools are expected to
contribute about Rs 4,500 crore .
Source : Report by Crisil

4. Branded Preschools
1
Kidzee
2
Eurokids
3
Hello Kidz
4
Sunshine
5
Smart Kidz
6
Little Einsteins
7
Shemrock
8
Podar Jumbo Kids
9
Kids Campus
10 Little Elly

5. Non Branded preschool
Requirements
• Constructed Space
• Bungalow Preferred
• Furniture & Fixtures
• Staff (manpower)

6. 8 Steps for opening a Preschool
1)
2)
3)
4)
5)
6)
7)
8)
Govt. License
Business Proposal
Property ( Construction, Paints, Furniture )
Market Research
Design Logo, Brochure & Marketing material
Prepare Curriculum
Hire Manpower
Marketing

7. Characteristics for Our Preschool
•
•
•
•
•
•
School Dress
School Bag & Water bottle Branded
AC Classrooms
AV Theatre
Designed Curriculum
Environment

8. Cost Sheet
Fixed Cost
Rs.
Computer, Laptop, Printer
DVD Player
Projector with screen
5.1 Home theatre
Curriculum Consaltancy
Furniture & Fixture
45,000
2,000
40,000
4,000
200,000
TOYS
Outdoor Equipments
CCTV Camera
Water Cooler/Dispencer
AC
50,000
100,000
15,000
10,000
125,000
TOTAL
591,000
Variable Cost
Maintainance
Stationary
Printing
Marketing
Water Tea
Telephone
Internet
Salary of Staff
Electricity
Misc. Charges
Replacement of TOYS
Rent
Taxes
Account Maint.
Educomp
TOTAL
Rs.
500
2,000
5,000
10,000
1,000
1,000
1,500
15,000
7,500
1,000
1,000
15,000
400
500
6,000
67,400

9. Manpower
Suggested Staff Qty. Suggested Salary TOTAL Salary
Peon
Aaya
Teacher
1
2
2
TOTAL SALARY
2000
1500
5000
2000
3000
10000
15000

10. Option – 1 ( ROI in 1 year )
COST
Particular
12
Students
MONTHLY per month
Yearly
FIXED COST
591,000
VARIABLE COST
Break Even Point
49,250
67,400
116,650
4.666
students
yearly
55.992
INCOME
Class
Play-group
Pre-KG
No. of Students
Fees
20
15
Total Income
25,000
25,000
LOSS PER MONTH
We can cover our investment in 1 year.
Total
Monthly
Annual
Income
500,000
41,667
375,000
31,250
875,000
72,917
-43,733

11. Option – 2 ( ROICOST 2 year )
in
Particular
24
Students students
MONTHLY per month yearly
Yearly
FIXED COST
591,000
VARIABLE COST
Break Even Point
24,625
67,400
92,025
3.681
44.172
INCOME
No. of
Students
Play-group
20
Pre-KG
15
Total Income
Class
Fees
25,000
25,000
Total
Monthly
Annual
Income
500,000
41,667
375,000
31,250
875,000
72,917
LOSS PER MONTH
We can cover our investment in 2 year.
-19,108

12. Conclusion….
• We try to recover fixed investment in 1 year.
So loss is obviously greater. It usually take 1.5
or 2 year instead of 1 year to establish
business and take return on investment.
• Target is 54 students per year we need,
dependent on fees, hence it is average market
price. Still we need to fix our fees structure.

13. Toys & Out Door Equipments
ITEM
QTY.
Conference Table
4
Play Station
1
Doll House
1
Trampoline
1
Cars
2
Cycle
2
Sea Saw
2
Shelf
1
Matt ( each set of 6 )
3
Barricades (Set of 8)
1
Slide with Basket & Rings
1
Cateriller Tunnel
1
Round Table
8
Chairs 20"
30
Chairs 23"
20
GRAND TOTAL
Less: Discount
TOTAL
Price
Total Price
5990
23960
59900
59900
2600
2600
5200
5200
1390
2780
820
1640
1380
2760
4550
4550
1800
5400
8900
8900
8980
8980
16800
16800
2190
17520
480
14400
990
19800
195190
22%
42941.8
152248.2

14. Suggestions if any…
Thank you.
…Harshal Mistry