1. DIGITAL CAPABILITIES
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May 2013!

2. CSE Digital Capabilities
2
Nice to meet you. !
We appreciate the opportunity to talk to you about your
digital media businesses and how our unique digital and
technology services can help your teams on the front line
and on the back-end of creating engaging digital content
and user experiences.
CSE: News-gathering, Digital Media !
and Sports Experts !
Our integrated team has helped news organizations, media
companies, leagues, properties, B2B and consumer brands
redefine their digital experience. Our senior team needs no
training to partner with a diverse media company.
• 120 years combined experience serving media clients
• Deep expertise in digital publishing technology
• Experienced at architecting and engineering scalable
digital products for large audiences
• Acclaimed digital work, recently earning multiple awards at
the Cynopsis Sports Awards over ESPN, Fox Sports,
Turner Sports, and DIRECTV.
We’re expert at empowering
brands and companies by
crafting innovative and highly
engaging digital experiences and
technology solutions.!
Our collaborative and agile process teams up
your brand and technology team with our award-
winning group of senior digital media executives,
content producers, brand marketers, user
experience specialists, visual designers, game
producers, engineers, architects, developers and
technologists.

3. At CSE, integration
is not just a buzz
word, it’s what we
do best for brands!
Integrated. Multi-dimensional.
Independent. Unique. Innovative.
Marketing. Digital. Mobile.
Experiential. Advertising. Media
production. Client representation.
Multi-cultural. Award-winning.
That’s us, CSE, one of the largest
independent marketing agencies.
We help you tell real-world and
digital stories, we create physical
and digital experiences, and we
build truly integrated programs for
companies and brands of all sizes.
We’re all about energizing brand
and business by activating
marketing programs, building
technology solutions, developing
digital and social media products.
We listen to our clients and are
focused on achieving measureable
success for your company.
CSE Digital Capabilities
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Marketing!
Social Media!
Digital!
Games!Media
Production!
Event
Marketing!
Public
Relations!
Advertising!

4. We build web and
mobile products and
apps used by dozens
of editors creating
thousands of pages for
daily use by millions!
CSE Digital creates award-
winning web and mobile
experiences, delivering
innovative content, design,
marketing and technology
solutions to brands and
companies.
CSE Digital Capabilities
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User Experience!
Visual Design!
Web Development!
Mobile Web & Apps!
Social Media!
Connected TV!
Technology Consulting!
Digital Strategy!
Digital Marketing!
Content Development!

5. What makes!
us different?!
We know great content"
We have developed, produced,
marketed and driven revenue
with high quality digital content.
We offer front and back-end
expertise necessary for great
online products — from
concept through design, build,
launch, operation and growth.
Our team of digital media
veterans have built, designed,
launched and operated over
100 high-volume, consumer-
facing digital products.
We’re agile and passionate,
putting our real-world
experience in content-driven
websites, apps, and other
experiences to work for you.
Creating great web products
often incorporates advertising
and sponsorship, so we bring a
deep understanding of
how strong user-centric
products drive revenue by
converging content and
technology.
CSE Digital Capabilities
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6. Our approach
is user-centric,
‘content first’!
Mobile first is an important
movement, but it all starts with
quality content first.
Great Web and mobile
products are audience-friendly,
and digitally distributed via
effective social outreach and
activation campaigns.
At CSE Digital, we carefully and
efficiently assess your brand’s
digital presence to align new
technology and strategy for
great user experience.
Collaborating with key staff, we
develop and build products,
create and manage content,
leverage social media and
drive revenue opportunities.
Our extensive expertise in
digital media helps you
mitigate any potential risk
involved in building large
scale Web and mobile
products.
CSE Digital Capabilities
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Technology
User Experience
Audience Content Revenue Distribution Resources

7. Our process is
collaborative
and agile!
Starting with discovery and
assessment, our team works
with you closely and
collaboratively to refine,
upgrade, or create content
management systems and
digital publishing systems.
We provide technology
strategies and product road
maps; we provide scalable
and effective architecture and
infrastructure development;
we create high-level system
design; and our mission is to
deliver high-quality work.
We’re expert at several core
technologies:
• HTML 5
• Java, PhP, Ajax
• CSS
• SQL, MYSQL, and more
• Drupal and other types of
content management (CMS)
CSE Digital Capabilities
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Discovery /
Assessment
Technology
Alignment
UX / Design Build Operate
‣ Project Brief
‣ Stakeholder
interviews
‣ Review available
research
‣ Requirements
Gathering
‣ Initial Strategic
Recommendations
‣ Align business & tech
goals
‣ Tech strategy
‣ Tech road map
‣ Candidate
Architecture
‣ Core tech assessment
‣ High-level system
design
‣ Personas
‣ User Stories
‣ Sitemap
‣ Wireframes
‣ Mood boards
‣ Mockups
‣ Design Comps
‣ HTML, CSS, Ajax
‣ Use Cases
‣ Project Management
‣ Development
‣ Defect Tracking
‣ UAT / QA
‣ Load Balancing
‣ Launch
‣ Refinements, Bug
fixes & Enhancements
‣ Documentation
‣ Training
‣ Hand-off
‣ Support
‣ Content management
‣ Content curation

8. Digital Work Samples!
CSE Digital Capabilities
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Companion App
Resp. UX / Design
Strategy
Website UX/D
Strategy
Multiplatform UX/D
Strategy
Multiplatform UX/D
Social strategy
Multiplatform UX/D
Social strategy
Resp. UX / Design
Strategy
UX & Web Design
Strategy
Resp. UX / Design
Tech Architecture
USAToday.com! 6
NBC Sports! 6
NBAHoopTroop.com! 6
CokeMusic.com! 7
NCAA Naismith Award! 7
Kellogg’s
Snackpicks.com!
7
GeorgiaPower.com! 8
My Coke Rewards! 8
!
AT&T Make The Call!
!
8
Comcast DayView! 9
Synacor! 9
Comcast X1 EPG! 9
Strategy
Tech Architecture
Drupal Migration
CMS Development
SmartTV Applications
HTML5 / STB Dev
Strategy & Analytics
Advanced Data
Visualization
DAYVIEW
X1 EPG

9. Digital Work Samples!
CSE Digital Capabilities
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Gannett!
USAToday.com
NBA!
NBA Hoop Troop
CSE helped to lead the User Experience
multiplatform redesign for USAToday.com.
- Mission development & goal setting,
requirements writing
- Selecting & managing design agency,
reviewing deliverables
- Created newsroom tool to visualize "
real-time news and national and local
discussion trends from social platforms
CSE designed, built, and operates the
official, award-winning NBA kids website:
- Strategy
- User Experience
- Web Design
- Web Dev & CMS
- Editorial & Ops
- Original Content
- Original Games
NBCSports.com!
Drupal (CMS) Migrations
NBC Universal’s NBC Sports Group
entrusted CSE to migrate and extend
their action-sports property Alli Sports
and the main NBCSports.com site to the
Drupal CMS. Scope of Work included:
­ Refined user experience
­ CMS Development
­ Content Migration
­ CMS Training and Documentation

10. Digital Work Samples!
CSE Digital Capabilities
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Coca-Cola Company!
CokeMusic.com
Kellogg’s!
Snackpicks.com
CSE designed and developed a socially-
connected teen-driven experience around
the American Music Awards:
- User create virtual watch parties
- Live stream + group chat with user graffiti
- Heavy Facebook integration
- Responsive Design
CSE convinced Kellogg’s to convert an
ineffective coupon website to a
multiplatform content-marketing portfolio:
- Digital & social strategy
- Web design & development
- Original content
- Analytics & measurement
- Ongoing content creation
NCAA!
Naismith Trophy Vote
CSE leveraged its multiplatform
experience to build a cost-effective
alternative to native mobile applications:
- Mobile & desktop websites
- Social authentication with vote sharing to
personal networks
- Player highlights via HTML5 video
- Dramatic increase in votes with fewer on-
air mentions

11. Digital Work Samples!
CSE Digital Capabilities
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Southern Company!
GeorgiaPower.com
Coke Zero!
My Coke Rewards
CSE has been working with Georgia
Power since 2011 to re-architect and
redesign their large corporate website for
desktop and mobile. The effort (launching
2013) includes thousands of pages of
content and key application flows for
millions of customers.
CSE designed and developed a website
to drive purchase through a national
program that encourages regional
participation. The solution utilized Coca-
Cola’s college and pro-team partnerships,
offering customized experiences and
sweepstakes.
AT&T!
Make the Call
Real-time football prediction game for "
AT&T supporting college football on CBS
- Fans predict the outcome of the "
current possession
- Points weighted based on probability "
of outcome
- Social Media Integration
- Private Groups
- Instant messaging chat
! ! ! ! !
!!

12. Digital Work Samples!
CSE Digital Capabilities
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Comcast DayView!
SmartTV Applications
CSE developed the user interface for the
next generation Comcast experience
called DayView – presented at CES 2011
by Brian Roberts, CEO. Our work:
­ HTML5 Development
­ Social API Integration
­ Weather & Traffic Integration
­ Alarm Activation
­ Thermostat Control
­ Mobile Experience
Comcast X1 EPG!
Software Development
CSE Digital works on new products, such as
X1 STB, a next-gen set-top-box in the cloud.
­ Innovating with standards (HTML5 & CSS3)
­ Developed SDK for 3rd Party Apps
­ Technical Architecture and performance
optimization
­ Advanced visualization of STB data
(Tableau)
Synacor!
TV Everywhere Project
Synacor offers TV Everywhere
technologies and portal services to
MSOs, MPVDs and programmers.
CSE provided Synacor with:
­ TV Everywhere infrastructure
­ Organizational strategy
­ Technical architecture

13. About CSE!
About CSE Digital!
We are a digital consulting team focused on bringing Internet and media expertise to businesses of all types and sizes. Our
leadership offers 120+ years of combined experience in the Internet and digital media industries. Our senior team has been
responsible for designing, building, launching and providing operational support to over 100 websites including such well-known
destinations as CNN.com, Money.com, CartoonNetwork.com, NASCAR.com and PGA.com. Our experience also includes
numerous large consumer brands like Coca-Cola, Aflac, Southern Company, Anheuser-Busch, AT&T and many more. "
CSE Digital provides strategic consulting, design, and development services to media and brand clients to create engaging and
attractive digital experiences ranging from web and second-screen experiences to social media and mobile gaming. We have a
content focus based on our years of experience in the media industry.
About CSE, Inc.!
Established in 1986, CSE was a pioneer in sports representation and marketing. Since then, the agency has grown into a dynamic
and versatile integrated agency supporting major Fortune 500 clients in a number of areas including marketing and digital services.
CSE’s mission is to create and nurture relationships. To us, our business is personal and we know this differentiates us from other
agencies. Our success, and that of our client’s, is built on relationships. We passionately pursue this mission by employing leading
experts that share, collaborate, and lead our clients in developing solutions that connect their brands with fans.
CSE Digital Capabilities
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14. Key Staff Bios!
Monty Mullig, EVP and GM!
Monty Mullig has been at the forefront of Internet and digital media
technologies for 20 years. He served as technology leader Turner
Broadcasting’s for Internet properties and SVP of Digital Media
Technologies. Mullig helped to launch over 100 web properties and led the
development of the technology behind CNN.com, SportsIllustrated.com,
Money.com, PGA.com, and NASCAR.com. Mullig led the Internet publishing
systems, video editing & distribution, hosting & operations, ad serving &
analytics, and ecommerce teams.
!
John Buzzell, SVP Digital!
Award-winning, 21-year veteran digital producer of interactive sports &
entertainment for the PGA of America, NASCAR, Turner Broadcasting,
Discovery Networks, Sony Entertainment, America Online, Sprint, AT&T, the
U.S. Department of Defense, and many others. At CSE, Buzzell oversees all
UX, Design, and Content Planning.
Hart Hooton, SVP Eastern Region!
Hart Hooton's has 25 years of operational experience in start-up and media
companies. He’s worked at Children's Television Workshop and Hearst, and
was an early innovator in Web media, joining Time Inc. in 1995. Hart helped
build Sports Illustrated’s JV with CNN.com, launched in 1997. After ten
years leading a digital consultancy in New York City, Hart joined CSE in
2013 and opened our NYC office.
John Mitchell, SVP Strategy!
20 years developing mobile, digital and social brand extensions, reaching
customers in innovative ways. Led Coca-Cola in an award-winning social
media campaign featured in Sports Business Journal, and led AT&T in
creating their new predictive college football game for CBS Sports.
Steve Brunton, Chief Engineer!
For over 15 years, Brunton has created dynamic and innovative technology
digital media solutions to serve large audiences. His experience includes
developing real-time exit polling, automatic contextual ad systems, workflow
& SOA systems and tablet apps. At CSE, Brunton builds engineering
applications and services for the delivery of massive and complex data sets.
William Lefebvre, Chief Architect!
For over 25 years, Lefebvre has been a leader in Internet technologies. His
experience includes computer systems engineering and architecture, Unix,
Solaris, Linux, Cloud Computing, Apache, Drupal, Ruby on Rails, designing
infrastructures for high volume and high availability, systems programming.
Lori Murphy, VP User Experience !
15 years experience. Led UX and Product Dev. teams for CNN Digital for 7
years, including CNN.com, iPhone apps, Politics and Elections Coverage,
and Entertainment products. Background includes UX for the CDC and a
Masters in HCI (Human Computer Interaction) from GA Tech.
Kate Sandhaus, VP Program & Product Management!
Kate brings 10+ years managing tech projects, including CNN.com’s last
two site redesigns and product launches with brands such as People,
InStyle, Facebook, Yahoo!, Google, NBA. At CSE, she manages product
launches, planning and execution, and defining UX/product vision.
!
Jeremy Brady, Creative Director!
15 years of award-winning design. At CSE, Jeremy oversees digital brand
integration and design for the Cartoon Network, NBA, Kellogg’s, Southern
Company. Prior, he has led interactive design and campaign creative for
AARP, Adult Swim, Sesame Street Workshop, Arby's, AT&T, and more.
CSE Digital Capabilities
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15. CSE Digital Capabilities
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Connecting fans with brands since 1986
www.groupcse.com
ATLANTA!
600 Galleria Parkway,
19th Floor
Atlanta, GA 30339
(770) 955-1300
NEW YORK!
101 5th Avenue
8th Floor
New York, NY
(212) 213-2642
Thank you.!