For front line managers of Pharmaceutical

1. Introduction to Target Marketing Micro Profiling Lecture by: Hasan Raihan [email_address]

2. What is Target Marketing ? The Process of giving … The right Message … to the right customer At the right time

3. What is Target Marketing ? What does it mean ?

4. What is Target Marketing ? Identifying groups that share common needs Segmenting the market

5. What is Target Marketing ? Describing the customers that make up each of these groups Called profiling the segment

6. What is Target Marketing ? Allocating resources in order to optimize the company’s marketing return on investment by targeting resource to customers with the highest sales potential of influence

13. The basic Process: Define your Market Identifying segmentation Variables Segment the Market Profiling the Segments Select Target segments Tailor your Message

20. Target Marketing The right Message … to the right customer At the right time