This document discusses the 4th paradigm of science called reverse informatics. Reverse informatics takes the approach of having answers available through big data and searching for smart questions, rather than the traditional scientific method of asking questions and finding answers. The document promotes the services of Reverse Informatics company, which has over 125 experts in areas like literature curation, patent analytics, and key opinion leader profiling. It also describes additional services in patent searching, landscape analysis, and claim chart mapping to determine patent scope and value.