This document summarizes FreeCharge's experience with using social media, particularly Facebook, to build their brand and business. Some key points: - FreeCharge is an Indian mobile recharge and couponing startup that has gained over 50,000 Facebook fans and sees 2500+ daily transactions. - They found that building trust among users who were skeptical of "too good to be true" offers required showing real people having positive experiences. - Of various social media platforms, Facebook proved most effective due to its viral potential, ability to build an engaged audience, and integration of fans' posts into the brand's presence. - Successful Facebook strategies included launching contests and viral content to drive engagement, being actively responsive to